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Winning Hearts and Minds through Film
The Big Idea
A “live” digital broadcast of Charity Film Awards
Minimise your workload and commitments around the awards
Lots of opportunities for PR and Social Media Engagement
All Finalists screen their films to their supporters immediately prior to the start of the broadcast
Summary
Charity Film Awards will be broadcast on The Charity Film Awards website, Facebook and YouTube at
7pm on 21 April.
From 6:30-7pm on 21 April all Finalists will be able to encourage their supporters to watch their film before the live
broadcast begins. (Longform entrants may wish to allow longer for this as appropriate).
Public Voting will remain open until 15 minutes after the live stream begins.
There will be more winners than before! As well as an overall People’s Choice winner we will announce a People’s
Choice winner in each of the turnover categories.
Every film on the Shortlist is now a Finalist! Congratulations!
Why are we doing this?
The coronavirus has created a very challenging environment for us all.
We want to help you share you messages in this challenging time and reach as many people as possible.
A virtual event allows us to share your work with the widest possible audience and still create PR and social media
engagement for you.
We understand how much pressure you are under in the current circumstances, Charity Film Awards will do
everything we can to be a promote positive messages on your behalf.
Share the Participation, Anticipation and Amplification with your supporters and colleagues.
Your Video Link
The link to your film is the most important thing to
for your campaign. It makes it easy for your
supporters to find, watch and vote for your film.
To find it go to:
www.charityfilmawards.com/charities
Type in your charity name.
Click on the link.
This will take you to your page.
It is unique to your charity.
THIS IS THE LINK YOU NEED TO SHARE FOR
VOTING AND FOR VIEWING YOUR FILM ON THE
DAY OF THE EVENT
Which films will we show in the streaming
A digital event has different demands to a live event with a select audience, so we can’t show the films in the way we would normally.
These films will be announced and shown as part of the live stream:• Turnover Category Winners • People’s Choice Winner (overall winner only)• Charity Film of the Year• Corporate Cause Category Winner• Longform winners (we will create short edits of the
longform winners)
DON’T FORGET! 6:30-7pm is your chance to get all of your supporters to watch YOUR film before the
broadcast starts. They should watch on the Charity Film Awards website page with your film on it
Be Part of the Conversation
Participation is the key
Charity Film Awards is about taking part. Every additional video view, every social media share, every press story,
every online conversation, every donation adds to the power of your cause and your message.
Not every film is going to be a winner, but every view and social share makes you a winner. The average video view
on Charity Film Awards is to 80% completion. This is an incredibly high figure.
This new “virtual” format allows your supporters and colleagues to share the anticipation of the journey with you.
Even if you don’t win, they’ll feel closer to you as a result of sharing that journey.
Charity Film Awards allows you to drive that conversation by 2 simple requests: “Watch our Film” and “Vote for Us”.
It is simple and easy for your supporters to do. And it is simple for them to share.
We will provide you with the materials to invite them to be part of the live streamed event.
Finalist Logos
DOWNLOAD OUR LOGO FOR YOUR USE HERE
Make sure you have a donate button
On average 8% of voters also donate.
You can add a donate button to your charity profile via your
profile login.
Give as you Live is the Donation Partner for Charity Film
Awards. Charities can collect instant donations via the Give as
you Live Donate service. Your supporters can make one-off or
monthly repeat donations via the new platform. Even better,
they have the option to cover the donation transaction fee, so
you’ll receive 100% of their donation and a Gift Aid supplement
if applicable.
More information here
Next Steps
Put the date in your diary
Publicise that you’re a Finalist
We will send you a kit with virtual event
marketing materials shortly
Stay Safe
PUT THE DATE IN YOUR DIARY TODAY
Live Stream
Tuesday 21 April 2020
6:30pm for 7pm
