Winner of the 2006 Canadian Society ofAssociation Executives’ “CommunicationsAward of Excellence - Best Magazine”

A little insight into our publisher, NGCOA CanadaThe National Golf Course Owners Association Canada is a not-for-profittrade association owned and governed by its members. The NGCOACanada provides Canadian golf course operators with business support for more efficient and profitable golf facilities.

The NGCOA Canada is committed to:

• Presenting one unified voice representing Canadian golf course operators.

• Providing effective networking opportunities within the industry.

• Offering educational content on the business of golf.

• Administering group purchasing programs yielding cost savings.

• Engaging in cooperative marketing strategies promoting golf.

• Developing regional, national and international benefits for members

In today’s competitive market, owners and operators are involved in every key management decision made within their golf operation.A recent survey conducted shows 89% of our readers authorize the purchases at their facilities.

GOLF BUSINESS CANADA MAGAZINE AND THE NGCOA GROUP HAVE BEEN AN

EFFECTIVE MEDIUM FOR KUBOTA CANADA LTD TO REACH GOLF COURSE OWNERS,AND OPERATORS FOR THE PAST SEVERAL YEARS. KUBOTA CANADA LTD. IS AN

INNOVATIVE COMPANY, PRIDING OURSELVES ON DURABLE AND RELIABLE DIESEL

PRODUCTS. WE HAVE CHOSEN TO ADVERTISE WITH GOLF BUSINESS CANADA

MAGAZINE BECAUSE OF THEIR INNOVATION, PASSION AND DEDICATION TO GOLF

COURSE OWNERSHIP, DEVELOPMENT AND THEIR COMMITMENT TO PUBLISHING

FEATURES ON ISSUES CANADIAN OPERATORS WANT TO READ.

ADAM HANEY

MARKETING SPECIALIST – TURF PRODUCTS

KUBOTA CANADA LTD.

89%of our readers

authorize the purchases at

their facilities

Why do they read GBC? Insightful, timely, informative editorial written for the key decision makerswithin the Canadian golf industry – this is Golf Business Canada Magazine.Published quarterly, it is the communication tool your business needs tobuild brand awareness and increase market share! In a recent survey, 45%of our readers informed us that they pass each issue of GBC Magazine alongto 3 to 5 persons - this means your marketing message is reaching key staffand department heads in every aspect of a golf course facility –Superintendents, Food & Beverage Managers, Pro Shop Managers, SpecialEvent Managers, etc. Why do they read GBC? The answer is simple - Inevery issue we include award winning editorial relative to their departments:

Editorial Overview: just a sample of the topics covered in GBC Magazine

FeatureIn depth topics, profile or personality relevant to the Canadian golf industry

Business AdvisorManagement, finance, staffing, strategic planning, industry trends and data

MarketingMarketing plans, building loyalty, competition, strategies and planning

Turf & MaintenanceBudgeting, construction & special projects, equipment, agronomy best practices

Food & Beverage Human resources, customer service, food safety, menu planning

Pro ShopMerchandising, POS systems, technology, incremental revenue streams

LegalLiability, taxes, HR, all things legal

Private PerspectivesKey issues unique to private and semi-private golf courses

In ConversationOne on One question and answer with golf course operators

NGCOA Canada NewsInformation updates on suppliers, lobbying, events, and initiatives

Parting ShotRecognizable industry veterans offer up valuable insight and commentary

Our readers tell us that GBC is 3 times more informative than our closestcompetitors – Shouldn’t your marketing message be included with the mosttrusted editorial in the Canadian golf industry?

GBC is

3Xmore

informativethan our

closest competitors

Circulation & DistributionIn effective marketing, half the battle is making sure you are reaching the “right” people! Deliver your marketing message to the individuals who make the purchasing decisions!

Readership breakdown by provinceOntario 39%British Columbia 14%Quebec 14%Alberta 13%Saskatchewan 6%Manitoba 5%Nova Scotia 3%New Brunswick 2%Nfld, P.E.I., NWT, Yukon each less than 1%

Circulation Breakdown by Type of Golf Facility

g

Bonus Golf Business Canada DistributionSpring • NGCOA Canada Chapter Spring Warm-Up Meetings

Summer • NGCOA Canada Summer Chapter Meetings

Fall • NGCOA Canada Fall Chapter Meetings• Canadian Professional Golfers’ Association Buying Shows

Winter • Golf Business Canada Conference & Trade Show• Canadian Golf Superintendents Association Conference

& Trade Show• PGA Merchandise Show• Golf Industry Show

Combined, thepurchasing

power of GBC’s readership

comprises over

3billionin annual

supplier purchases

Facility Type g 9 hole 37.0%g 18 hole 51.0%g 27 hole 6.5%g 36 hole + 5.5%

Nature of facility g Public 60.0%g Semi-Private 30.5%g Private 9%g Other 0.5%

Technical SpecificationsPlease supply electronic artwork plus a full-colour proof. Acceptable proofs are acolour laser print out or high-quality digital output proof. The Art Department runs on a Macintosh platform. We can accept electronic artworkon the following media:• CD-ROM, or DVD• email (size permitting)• FTP site

ProgramsQuarkXPress, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat and InDesign• QuarkXPress - can be supplied as a document or an EPS file. Must include all

scanned images (half-tone or line art) and all fonts used (both screen and printer).• InDesign - Must include all support files and fonts.• Adobe Illustrator - files must be saved as EPS files, with all type converted to

outlines. All colours must be converted to CMYK format. • Adobe Photoshop - files can be saved as greyscale or CMYK. Please scan

artwork at 100% of size used, 133 lpi, 300 dpi and save in a TIFF or EPS format.

• Adobe Acrobat - fonts must be embedded and file must have no external links toplaced images. All images and logo must be converted to CMYK.

Note: If using PC versions, please save file as TIFF or EPS. Corel Draw please savefile as AI file. We are a Mac-only environment and cannot make corrections to PCfiles. We cannot load PC fonts onto our system.• To compress a file, please use Stuffit or Diskdoubler.• Please label your disks clearly, including a contact name and number in case

there are any questions or problems. • If you are screening images, please use no lighter than a 15% screen.

File Submission• Email: Files sent via email must not exceed 5Mb. Files which exceed

this are required to transmit via our ftp site. • FTP Site: You must use a program like FETCH or GOPHER.

This is NOT website based. Files uploaded to FTP site must be either single pdf’s or compressed files. Supply file name to your sales representative.Host: 206.191.37.20User ID: ngcoaPassword: ZzAy-n5Directory: GBC Magazine

85%read Golf Business

Canadacover to cover

Issue Ad space Editorial Ad creative Distribution

Spring Dec 26, 2011 Dec 31, 2011 Jan 4, 2012 Feb 15, 2012

Summer Mar 19, 2012 Mar 26, 2012 Mar 26, 2012 May 15, 2012

Fall Jun 11, 2012 Jun 25, 2012 Jun 18, 2012 Aug 15 2012

Winter Sept 3, 2012 Sept 17, 2012 Sept 10, 2012 Nov 15, 2012

Additional Rate InformationQuebecGolf Business Canada is distributed to the approximately 400 golf facili-ties in the Province of Quebec. Each issue includes a special 16 pageFrench insert. Our French insert presents a powerful and targeted market-ing opportunity for companies looking to increase their brand awarenessin Quebec.Advertising Rates: Full Page - 1200 1/2 Page – 9001/6 Page - 600

Interactive Marketing Solutions!NGCOA Canada is pleased to offer online advertising opportunities viaour website and monthly eNewsletter. Please contact us for completedetails.

Fees and discounts• Agency Commissions: Agency commissions on gross billing are allowed

to advertising agencies on display space. Commission in not permittedon other charges such as insert handling, special binding, reprints andother mechanical charges. Liability for payment: Publisher may holdadvertiser and agency jointly liable for all sums due and payable to thepublisher. Recognized advertising agencies are allowed 15% of grossbilling provided account paid in full within 30 days of date of invoice.

• Covers: Cover pages are available on a non-cancelable 4-time basis.• Impactful, two page spread advertising: prices available on request.• Guaranteed page position: 15% of advertising rate.• Advertising rate discounts: All NGCOA Canada Golfmax suppliers

and corporate members receive a 10% discount on advertising rates.Discounts do not apply to cover positions.

Specialized Advertising Requests and Insertions: We have the ability to poly-bag your marketing piece with our publication targeting specific GEOGRAPHIC AREAS, TYPES OF FACILITIES, or our entire distributionlist. Prices quoted upon request.

83%of our readers

determine theirannual budget

expenditures

For more information about Golf Business Canada MagazineNational Golf Course Owners Association Canada

955 Green Valley Crescent, Suite 105, Ottawa, ON K2C 3V4Toll free: 1-866-626-4262 (613) 226-3616 (p) (613) 226-4148 (f)email: ngcoa@ngcoa.ca website: wwwwww..nnggccooaa..ccaa

Subscription Information:

Subscriptions to Golf Business Canada magazine are available yearly for $19.95 +GST in Canada and $24.95 US in the United States.

For advertising salesCedar Nisbet | Director, Golfmax & Business Development | NGCOA Canada

105 955 Green Valley Crescent | Ottawa, ON K2C 3V4

p: (613) 226-3616 ext 14 / f: (613) 226-4148 / bb:(613) 816-0069

GOLF BUSINESS CANADA IS DEFINITELY WORTH WAITING

FOR … A MUST READ. VERY INFORMATIVE, EXTREMELY

ENTERTAINING AND VERY WELL LAID OUT WHICH MAKES

IT A PLEASURE TO READ COVER TO COVER. BEING SUCH A

QUALITY PRODUCT IT WAS ABSOLUTELY NO SURPRISE TO

ME THAT GBC WAS VOTED ‘BEST MAGAZINE’ IN CANADA.IN MY OPINION I THINK GBC IS THE MOST IMPORTANT

PUBLICATION FOR GOLF COURSE OPERATORS AND I’MALWAYS LOOKING FORWARD TO THE NEXT EDITION.

BOB KILGOUR

GENERAL MANAGER

CARDINAL GOLF CLUB

KETTLEBY, ONTARIO