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Fiona Stevens

Winner: Best SME targeted campaign

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Page 1: Winner: Best SME targeted campaign

Fiona Stevens

Page 2: Winner: Best SME targeted campaign
Page 3: Winner: Best SME targeted campaign

Increase traffic to website

Increase online sales revenue by 50% in 6 months

Page 4: Winner: Best SME targeted campaign

Alit excea comnit rersperumUt illuptasitis iunt que verumTet undam verroro berfernateHair and beauty salon ownersHair and beauty salon managers/buyersHairdressers renting chairs in salonsSole traders running mobile businesses

Females 18-45Actively involved in social mediaUsing smartphones as an access toolLess responsive to email/DM

SOCIAL MEDIA

Page 5: Winner: Best SME targeted campaign
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ngagementnablement

Page 7: Winner: Best SME targeted campaign
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CONTENT IS KING

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#AskEllisons

#Hotoffer#win

#hairtoday

#waxwednesday

Page 16: Winner: Best SME targeted campaign

January Sale uplift8 4 %

Website traffic up 36%

Online salesvalues up 71%

Facebook

3rd biggest site referrer

44%Increase

in number of businesses ordering online

Incremental ROI of1534%

Page 17: Winner: Best SME targeted campaign

“TRANSFORMATION TO SOCIAL”