Winner Best Advertising Feature or Supplement Associate Member 2013 Newspaper Awards... · 2015-05-24 · - 3 - 1 : BEST JUNIOR NEWS JOURNALIST Judge JIM TULLY Jim Tully retired recently

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Metropol

WinnerBest Advertising Feature or Supplement

Associate Member2013

John Spring President

awards

Metropol

WinnerBest Advertising Feature or Supplement

Associate Member2013

John Spring President

awards

JUDGES COMMENTS2014 AWARDS

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CATEGORY: PAGE:

1. BEST JUNIOR NEWS JOURNALIST ............................................................................ 3

2. BEST SENIOR NEWS JOURNALIST ............................................................................ 3

3. BEST JUNIOR SPORTS JOURNALIST ....................................................................... 4

4. BEST SENIOR SPORTS JOURNALIST ....................................................................... 5

5. BEST HEADLINE ................................................................................................................................... 5

6. BEST JUNIOR FEATURE/LIFESTYLE JOURNALIST ............................. 6

7. BEST SENIOR FEATURE/LIFESTYLE JOURNALIST ............................. 6

8. THE FRANK VEALE MEMORIAL AWARD FOR THE MOST IMPROVED NEWSPAPER ............................................................... 7-8

9. BEST NEWSPAPER PHOTOGRAPHER .................................................................... 9

10. BEST FEATURE/LIFESTYLE PHOTOGRAPHER .......................................... 9

11. BEST FRONT PAGE NEWSPAPER ............................................................................... 10

12. BEST FRONT PAGE FEATURE/LIFESTYLE .................................................... 10

13. BEST WEBSITE ..................................................................................................................................... 11

14. SALES EXCELLENCE - SALES PERSON OF THE YEAR ................. 12

15. SPECIAL PROJECT AWARD ................................................................................................. 13

16. BEST INDIVIDUAL ADVERTISING PORTFOLIO ................................ 14

17. BEST ADVERTISING FEATURE OR SUPPLEMENT .......................... 14

18. COMMUNITY INVOLVEMENT ........................................................................... 15-16

19. BEST ALL-ROUND LIFESTYLE MAGAZINE ................................................ 17

20. BEST ALL-ROUND NEWSPAPER ................................................................................. 18

21. OVERALL BEST NEWSPAPER & SUPREME WINNER ................... 19

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1 : BEST JUNIOR NEWS JOURNALIST

Judge JIM TULLY

Jim Tully retired recently as Adjunct Associate Professor with the School of Social and Political Sciences at the University of Canterbury and Researcher-in-Residence at the School of Communication, Journalism and Marketing, Massey University. He joined academia in 1987 after 18 years in daily newspapers during which he was the inaugural New Zealand Journalist of the Year and held such positions as editorial manager and assistant editor of the Auckland Star and editor of the 8 O’Clock weekend newspaper. Jim received the Canterbury University’s Teaching Award in 2007 and in 2011 at the national Canon Media Awards, the Print Industry Award for Outstanding Achievement. He is a frequent commentator on the media. He now lives in Wellington.

One AwardEntry is restricted to journalists who have had less than three full years journalism experience as at 31 October 2014, and are on the permanent staff of community newspapers.

Entry portfolio to include 10 published articles from 1 January to 31 December 2014

BEST JUNIOR NEWS JOURNALIST

WINNER: MAIRE VIETH Devonport Flagstaff

There was plenty of good, straightforward newswriting in this category but two entries stood out. Megan Hunt’s impressive portfolio reflected the key attributes of a highly competent reporter: her writing was tight and focused and her information gathering comprehensive.

Maire Vieth’s enterprise in breaking stories with impact and gathering information was particularly impressive. Her coverage of cuts to visitor information services in Takapuna and Devonport involved going undercover to test how the replacement service affected the local tourism industry. It was a portfolio of quality and impact.

Runner up: Megan Hunt - Whakatane Beacon

2 : BEST SENIOR NEWS JOURNALIST Judge JIM TULLY

One AwardEntry is restricted to Senior Journalists with more than three full year’s journalism experience as at 31 October 2014, and are on the permanent staff of community newspapers.

Entry portfolio to include 10 published articles from 1 January to 31 December 2014

BEST SENIOR NEWS JOURNALIST

WINNER: FRANK MARVINMountain Scene

The overall quality was highly impressive and affirms the excellent work of many community newspapers in reporting matters that are relevant, interesting - sometimes of great significance – for their readers. The portfolios of Yvonne O’Hara, Cris Johnston, Alexia Johnston and Tom Doudney were commendable.

However, for hard-hitting, high-impact stories the team at Mountain Scene was impossible to beat. It was hard to separate Ryan Keen, Paul Taylor, Phillip Chandler and Frank Marvin but by a narrow margin I gave it to Frank from Phillip on the basis of all-round strength.

Runner up: Phillip Chandler – Mountain Scene

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3 : BEST JUNIOR SPORTS JOURNALIST

Judge ARMIN LINDENBURGManaging director, Lindenberg & Partners, Auckland

Lindenberg & Partners is a boutique PR consultancy. Managing director, Armin has worked in communications for 20 years building a reputation as a media and event management specialist. He has been media manager to the Men’s World Bowls (1988), World Cup Cricket (1992), NZ Ironman Triathlon, Benson & Hedges and Bell South Tennis Opens and the Halberg Awards. Before entering public relations in 1986, Armin spent 17 years in mainstream journalism with the Dominion and Auckland Star, becoming a leading all-round sports journalist covering both Olympic and Commonwealth Games, the 1982 All Whites World Cup campaign, test rugby and cricket, the British Open Golf and Wimbledon. He is secretary of the NZ Sports Journalists Association and for eight years has organised the annual TP McLean National Sports Journalism awards.

One Award

Junior Sports Journalists who have had less than three full years journalism experience as at 31 October 2014 and are on the permanent staff of community newspapers.

Entry portfolio to include 10 published articles from 1 January to 31 December 2014.

BEST JUNIOR SPORTS JOURNALIST

WINNER: MAIRE VIETHDevonport Flagstaff

What appeared, at first, as a foreboding task - selecting a winner from an encouraging number of 8 entries, all of a high standard - eventually became a walk in the park. A very pleasant one. Twelve months on nothing had changed. The same judge came up with the same result—Maire Vieth from the Devonport Flagstaff. This lady sure had form.

Working for a small community paper can be a challenge, but if you know how to establish and develop a relationship with contacts and engage readers in a good story, it can be rewarding. Maire succeeds on all fronts.

She produced a neat three-parter on young 15-year-old Kate Stewart who in January became on the second girl in the history of the Tanner Cup, the feature event in P Class sailing dating back to 1940, then spun it into a front page photo story of young Kate helping her more illustrious namesake Kate Middleton beat her husband Prince William, racing America’s Cup boats on Auckland Harbour, and completed the trilogy with a follow-up of that story which was mailed to London and received an acknowledgement from the Royal Household.

Her portfolio also included absorbing pieces on young Kiwi pole vault star, Eliza McCartney, cyclist Harry Waine, winner of 5 gold medals at North Island Secondary School cycling championships and an interior designer and local mum who stepped out of her comfort zone and into the boxing ring to raise money for charity. It was a balanced, strong and very readable portfolio.

Runner up: Andrew Voerman - The Star

Second by a short head was Andrew Voerman, Christchurch Star ahead of Nicole Sharp, Lakes & Central Otago News. Andrew went where sports reporters seldom tread, interviewing the owner, trainer drive of probably the oldest racing trotter in the country. 15-year-old Stormy Loch has lined up 212 times for only 4 wins - not a good return, but a lovely story. The entries, with few exceptions, left this reader with the view that the future of sports reporting, in this country, is in very good hands.

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4 : BEST SENIOR SPORTS JOURNALIST

Judge ARMIN LINDENBURG

One AwardSenior Sports Journalists who are on the permanent staff of community newspapers.

Entry portfolio to include 10 published articles from 1 January to 31 December 2014.

BEST SENIOR SPORTS JOURNALIST

WINNER: DANIEL SILVERTONHowick and Pakuranga Times

Five strong entries in this category made for some compelling reading. I narrowed the choice down to Adyn Ogle (Whakatane Beacon), Jon Rawlinson (Rural Living) and Daniel Silverton (Howick & Pakuranga Times). You could make a case of each of them, but Daniel took my vote, narrowly from Jon as the runner up.

It amazes me how daily papers overlook so many good local human interest, profile and news stories in pursuit of players, coaches and others of national interest. All too often readers are fed with much of the same old trivia and quotes. In Daniel’s case he managed to come up with information of genuine interest, covered a wide range of sports and had two outstanding examples of interviews of national appeal..

One featured former wartime veteran and long time sports administrator out Graham Burgess, founder of the Cornwall Cricket Club and uncle of former NZ cricket captain and gifted middle order batsman, Mark Burgess. It was a wonderful walk down memory lane.

And he managed an interview with former Pakuranga on Blues centre Malakai Fekitoa, who had a sensational season with the Highlanders last year and debuted for the All Blacks. They were a riveting read.

Jon managed a quick grab with Stephen (Beaver) Donald, who is always good copy, a nice interview with a busy man, physio and farmer Mark Plummer and an excellent piece on former NZ amateur wrestling legend, David Aspin. Well done Daniel, Jon, Adyn and the others.

Runner up: Jon Rawlinson - Rural Living

5 : BEST HEADLINE Judge MIKE BLAKE

Presently group editor Waikato Business and Scientific Publications based in Hamilton, Mike began his career as a cadet on Waikato Times. He later served on the Morrinsville Star; Fiji Times, Suva as sub editor; Waikato Times as sub editor; Eastern Courier, Auckland as editor and Sunday News as chief sub editor. Other roles have included editor of Thames Star and Hauraki Herald; PR and advertising in Hamilton; editor, Sunday News; group marketing manager, News Media.

Six headlines to be submitted from each masthead. This year the award will go to the masthead, irrespective of who has written the headlines submitted, so collaborate and enter the best.

BEST HEADLINE

WINNER: RUAPEHU BULLETIN“Raetihi cossie club king collects cup”

A clever alliteration – not spotted through most of the entries.

Runner up: Fishing Paper and New Zealand Hunting News “The jig’s up Mitch”

Ties in well with fishing content – one thing though, capitalise the first word and proper nouns but not every word, please. Accept use of screamer as it is an exclamation.

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6 : BEST JUNIOR FEATURE/LIFESTYLE JOURNALIST

Judge JIM TULLY

One OverallJunior Journalists who have had less than three full years journalism experience as at 31 October 2014 and are on the permanent staff of community newspapers.

6 ( six) submissions need to be included with each entry, and from different publication dates covering 1 January to 31 December 2014. ( ie do not submit 6 entries from the same feature/publication)

BEST JUNIOR FEATURE/LIFESTYLE JOURNALIST

WINNER: MAIRE VIETHDevonport Flagstaff

Feature writing requires a blend of interesting content and evocative writing. It was disappointing to see so many entries in this category that were simply long news stories with too little attention to the craft of story-telling.

There were two notable exceptions. Natalie Brittan covered a range of topics with a lively, fluent writing style enhanced by an excellent use of well-chosen direct quotes.

Maire Vieth’s portfolio was a clear winner. The topics were diverse, but whether it was a personality profile or a substantial discussion of zoning changes, Maire provided a level of depth and colour that set her apart.

Runner up: Natalie Brittan - Eastlife

7 : BEST SENIOR FEATURE/LIFESTYLE JOURNALIST

Judge JIM TULLY

One AwardSenior Journalists who are on the permanent staff of community newspapers.

6 (six) submissions need to be included with each entry, and from different publication dates covering 1 January to 31 December 2014. (ie do not submit 6 entries from the same feature/publication).

BEST SENIOR FEATURE/LIFESTYLE JOURNALIST

WINNER: ROB DRENTDevonport Flagstaff

The overall standard was good with several portfolios particularly impressive for the quality of the writing. Jon Rawlinson’s strength was in conveying the personalities of the people he profiled. Julianne Evans was a most worthy runner-up with her diverse portfolio highlighted by an excellent piece on former Waitemata mayor Sir Bob Harvey.

Rob Drent also demonstrated an admirable skill in writing profiles but his investigation into the selling of reclaimed land to Bayswater Marina Ltd gave him the edge. It was a substantial, well-researched story of significance to the community.

Runner up: Julianne Evans - Waiheke Weekender

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8 : THE FRANK VEALE MEMORIAL AWARDFOR THE MOST IMPROVED NEWSPAPER

Judge SUE McPHERSON

Sue’s 44 years in daily and community newspapers has included journalism and management roles. During her initial 15 years at the Auckland Star she specialised in crime reporting and was a member of the award-winning Mr Asia investigative reporting team.

In the late 80s she held various editorial management positions with NZ News’ community division before become editor of the Auckland Star, 1990 and 1991. After two years as deputy general manager of Suburban Newspapers, Sue was general manager of INL’s Independent Community Newspapers division for 10 years. She was general manager of Fairfax Media’s newly merged Waikato region for two years, leaving at the end of 2005 for health reasons. Sue is currently filling in semi-retirement sub editing, and as foreign editor for the Herald on Sunday.

Class 1, 2 and Associate

Consists of two compulsory issues. One issue from May 2013 and one issue from September 2014. Only one issue from each period may be selected. ENTRIES MUST BE ACCOMPANIED BY A BRIEF (APPROX 200 WORD) EXPLANATION OF IMPROVEMENTS MADE.

1 HARD COPY ENTRY OF EACH NEWSPAPER REQUIRED, Plus a PDF of the front page of one entry supplied.

THE FRANK VEALE MEMORIAL AWARD FOR THE MOST IMPROVED NEWSPAPER

The compulsory issues were for May 2013 and September 2014.

I’ve had the pleasure of judging this category for a third consecutive year but alas, many of the entrants are still failing to grasp the aim of the competition is to find the most improved newspaper. Some also submitted a May 2014 edition rather than 2013 as requested by the competition organiser. One hopes the same attention is not typical of the entrants’ day-to-day professional standards.

With these considerations in mind, this competition was judged on quality and presentation of editorial content, relevance to its circulation area, community interaction, advertising layout and placement to best display editorial and serve the advertiser, overall presentation and any evidence of a drive to improve the publication.

CLASS 1 - UP TO 14,999 COPIES

WINNER: THE ENSIGN

Design of the Bay Harbour News has been tweaked, with a modernised masthead and cleaner front page on the meatier later edition, which was bulked up with 7 pages for a new supermarket and some healthy full page ads. Overall editorial layout was cleaner and new topics had been introduced.

The Ensign (Gore) has been around since 1878 but it is keeping up with the times, with a redesign in 2013. The May 2013 edition was bulked up by an 18 page farming feature with good, locally sourced editorial and the September 2014 with a 10 page Lions Club feature again with good, relevant editorial about local people. Typography and page ‘furniture’ have been updated and there’s been a real attempt to draw local opinion, people and sport into the paper.

Runner up: Bay Harbour News

CLASS 2 - 15,000+ COPIES

WINNER: THE POST

This group had the biggest number of papers showing a concentrated effort to improve.

The Post has also made some fresher changes to its appearance, with the four outside pages on higher-quality paper as well as the real estate centre pages, much cleaner layout on the front, more emphasis on the masthead and imaginative pointers. It’s good to see some clear-cut photos and using those pics of better quality bigger, and variation in column widths. Reporting is tighter, raising the story count.

Just a picky point - it would have been be nice to see an apostrophe in the newly-added editorial ‘From the Editors Desk’ in the September edition, however I notice this has been corrected in the most recent digital editions.

Like many other newspapers, the weekly Post is uploading its paper to digital editions (www.thepostnewspaper.co.nz) which helps to reach those who have left the area or are outside the distribution area because they are in a new housing area, for instance. As the paper circulates in a rapidly-growing area this will become increasingly important. However the Post is also loading material before or in addition to its print edition. At an event such as a school fair, for instance, photos which don’t make the paper will be on the web. It’s early days but I get the impression the Post is embracing the web rather than ignoring it or treating it as an annoying addition to producing a newspaper.

Runners up:The News - Hurunui, Kaikoura, WaimakaririThe Timaru Courier

The Courier is another which has had a tart-up, though curiously both submitted editions had quite a few pages missing from their centres, presumably a real estate section, which should have been included to complete the whole package. The new masthead emphasises the community aspect and pointers promote inside features. New typography and page furniture help to convey a more modern feel.

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The Hurunui News’ new masthead of The News emphasises its circulation to Hurunui, Kaikoura and Waimakariri. Variation of column widths and white space, along with sans serif heads with less decks help to modernise the look.

ASSOCIATE

WINNER: RURAL LIVING

Unfortunately Coast & Country submitted both copies from 2014.Eastlife, a glossy A4 monthly magazine-style publication launched in April 2013 to serve communities in Howick, Botany, Pakuranga and neighbouring areas such as Bucklands Beach. It is an interesting combination of editorial and advertising which is obviously not being served by other publications as it had grown from 60 pages in issue 2 to 84 pages in September 2014.

Rural Living in May 2013 was a glossy covered tabloid with stitched and trimmed newsprint inside. The August/September 2014 edition was A4, glossy, stitched and trimmed. The smaller format was more user friendly and probably likely to have a longer shelf life for readers. Typography, breadth of content and layout/design have improved, though the later edition had its ‘rural’ and ‘living’ page headers totally mixed up.

Runner up: Eastlife

OVERALL WINNER: THE POST

8 : THE FRANK VEALE MEMORIAL AWARDFOR THE MOST IMPROVED NEWSPAPER (Cont)

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9 : BEST NEWSPAPER PHOTOGRAPHER Judge RHYS PALMER

Rhys Palmer began his photographic interests at the age of 10 years old, owning an instamatic Agfa camera in Hamilton. He became New Plymouth Boys High School photographer and eventually started a career with The Hamilton Press in 1984. He continued his photojournalism spending 5 years on each publication, The Waikato Times and The New Zealand Herald, until venturing out to start Waikato Photography,still operating after 20 years.He has experienced the transition from film to digital, working in all fields of photography.

One Award

Photographers or journalists who take photographs who are on the permanent staff of community newspapers. A portfolio of 10 photographs required.

BEST NEWS PHOTOGRAPHER

WINNER: TROY BAKERWhakatane Beacon

3 good news images PHOTOS 1 & 8 my favourites. PHOTO 3-A beautiful silhouette. A great selection however, no really strong sport image.

Runner up: Wayne Martin - Times NewspapersGreat use of lighting,lenses and worked his subjects. A good news image but no sport image.

Judges Comments:

Liz Brooker - Ruapehu Bulletin I realise that you are from Ruapehu but try and select only your best snow shots !

Glen Simmers - The Wairoa Star PHOTO 4 - A great soccer shot. Should be cropped better. Remember news print space is at a minimum.

Suzi Lewis - The Wairoa StarPHOTO 10 - Exellent news image.

Ann Revington - The Wairoa StarGood variety. Fun images.Try not to submit two images of the same subject. Geoff Sloan - The Christchurch Star PHOTOS 5 & 7 Great news shots and PHOTO 9 Is a strong sports shot. Well done.

Alexia Johnston - The Courier Really nice use of framing and foreground. I like your composition and think you have a good eye! I hope you progress to shoot sport and news. You will do well.

Nigel Ward - The Post Newspaper A special mention as extremely close to runner-up. PHOTO 2 is a different sport shot, showing the referee’s expression that was the best in class.

10 : BEST FEATURE/LIFESTYLE PHOTOGRAPHER

Judge RHYS PALMER

One Overall

Photographers or journalists who take photographs who are on the permanent staff of community newspapers.

A portfolio of 10 photographs required.

BEST FEATURE/LIFESTYLE PHOTOGRAPHER

WINNER: BRUCE BARNARDWeekend Sun

Overall strong 10 images including my favourite, the aerial PHOTO 4.

Runner up: Wayne Martin - EastlifeUses environment well, plus different angles and good lighting. I particularly like the last 5 images. All very bold that command your attention.

Tracy Hardy - The Weekend Sun Extremely close to runner up. Clean images, great for news print. A 1st class overall standard.

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11 : BEST FRONT PAGE NEWSPAPER

Judge MIKE BLAKE


Submit two front pages (not whole papers) from any time between January 1 to December 31, 2014.

BEST FRONT PAGE - NEWSPAPER


WINNER: BAY HARBOUR NEWSWednesday, April 9, 2014

A bright lead-in (almost over-use of colour) with strong stories and promos which promise plenty inside.A busy advertising department may be overselling the front ever so slightly.

Runner up: Whakatane Beacon, Friday, November 21, 2014Strong front with good use of the broadsheet to launch two stories, both spilling to page three; and selecting two other pieces of interest.Promos bold and makes one wish there was more than just a presentation front page.


WINNER: THE NEWS – LAKES DISTRICT AND CENTRAL OTAGOApril 3, 2014

Strong story against legal highs, and it might be old-fashioned but good on Pam Jones – calling the Mayor “Mr Lepper” after introducing him. Too many papers take the simple, but rude stance of leaping straight into surnames. And Mr Plod (the police) calling a very serious crim “The gentleman.”

Runner up: The Post Newspaper, October 7, 2014Excellent photo and council water dumping story is very topical. Please remember, no commas in dollars or numbers less than 10,000: e.g. $2423 as in front page promo.

Highly Commended: Independent Herald, July 23, 2014Excellent use of photography and again reporter Laura Cavanagh introduces the happy youngster and then calls her by her Christian name throughout – a much softer way of handling a happy story.

This paper has a clean, uncluttered masthead with one lug and four adverts assisting costs. Well done all round.

ASSOCIATE

WINNER: COAST & COUNTRY NEWS

12 : BEST FRONT PAGE FEATURE/LIFESTYLE

Judge MIKE BLAKE


Submit two front pages (not whole papers) from any time between January 1 to December 31, 2014.

BEST FRONT PAGE FEATURE/LIFESTYLE


WINNER: WEST COAST MESSENGER -BUILDING AND RENOVATIONMarch 2014

A stand-out photograph. Maybe could have had a hex-head as well. But regardless, it gets the message across.

ASSOCIATE

WINNER: Metropol, December 18, 2014Red saves the sideways masthead and the photo is so outstanding it makes you look twice. Great pic from any angle.


WINNER: WAIKATO FARMING LIFESTYLESJune 2014

Character photo with a simple tag line – ‘Droving days’… showing a caravan, a handy flat deck truck, a washing line adorned with nappies, a couple of dogs, the drover, his horse and small mate up top and you really are in the country. Promos promised plenty inside.

Runner up: Rural Living, August/September 2104Could you get more rural than a trio of Clydesdales charging you down? It’s all there in an action-packed cover of this publication.

3rd: Waiheke Weekender, September 18, 2014Another of those appealing front pages with a little girl and her best mate, the pig. I wondered about the promo “also inside – more great food, dining guide” and the promos running alongside boasting: “Roast lamb!” Lunch platters and pizzas. Poor old Porky may one day be served up in one of these culinary palaces.

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13 : BEST WEBSITE

Judge MICHELLE HOLLAND

Michelle is a Director of Zeevo, a Christchurch based web & mobile technology software house with fifteen years industry experience and a broad business customer base. A fast-growing, dynamic web and mobile company, Zeevo’s software as a service (Saas) products and web hosted solutions are used across the globe.

One Overall Award

Please send us your URL. Entries must be accompanied by a brief overview (approx. 300 words) of the website and include information to support the criteria as detailed below.

• Innovation/Content

•Design Functionality

•Business results (supply revenue generated by the site from 1 January to 31 December 2014)

•Weekly average Browsers (Week 3 – 9 November 2014 )

•Unique Weekly Browsers (Week 3 – 9 November 2014 )

•Average length users are on the site (Week 3 – 9 November 2014 )

• (the above 3 items must be presented from a report file extracted from your site analytics, and submitted in its original form)

•Main Newspaper circulation represented by the website

BEST WEBSITE

WINNER: THE WEEKEND SUN

The Weekend Sun is to be congratulated on maintaining a content rich website which is fast loading and responsive to readers on the move.

Advertising levels versus content should be taken into consideration when providing the reader with an optimal user experience. A clear separation in page layout would greatly assist in enhancing this.

Actively growing their social media presence has improved engagement levels and provides another opportunity for the readership to feedback on issues of interest.

Runner up: Whakatane BeaconAn appealing and extremely well laid out website which is easy to read and navigate.

Length of load time, failure of mobile responsive testing (which will adversely impact traffic to the website) and lack of privacy policy narrowly prevented Whakatane Beacon from taking out this category.

Well considered digital strategy and good social media presence. One to watch.

Highly Commended: Devonport FlagstaffA fast loading and well written website targeted to its local community.

Should administrative resourcing increase the website will greatly benefit from the addition of content rich pages which is preferential to using a pdf reader tool. This will allow users to more quickly access articles of interest , particularly while on the move.

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14 : SALES EXCELLENCE - SALES EXCELLENCE

Judge MARK HOLLANDS

Mark Hollands joined The Newspaper Works in mid-2013. He has spent more than two decades in the media and technology industries. Among his roles, he was Asia-Pacific Vice-President of Gartner and head of Asia sales for Dow Jones Inc. As a journalist, he has worked for The Australian and a number of London-based newspapers, including the Daily Mail and News International titles. Before joining TNW, he was chief executive the Pacific Area Newspapers Publishers’ Association (PANPA). He is also chairman of The Readership Works.

One Award (OPEN category to print display/classifieds + digital)

Sales executive nominations must demonstrate high achievement and meet the criteria listed below.

The period of time being measured for these awards covers from 01 January 2014 to 31 December 2014.

Where appropriate, you may include written testimonials. These testimonials will not be returned to the nominee.

Written responses to be no more than 750 words, covering the following topics:

1. Brief biography

2. Major achievements in 2014 including reasons and impact on the business

3. Personal sales performance - e.g. target, volume, revenue and yield

4. Cite new business wins plus growth of existing client spend; outlining business strategies for creating and retaining business. Client testimonial(s) desirable

5. Main professional and personal attributes that have contributed to success

6. How the nominee has promoted your newspaper / digital property as the advertising medium of choice

7. Commitment to professional development

Please include:

• Letter of approval by GM/CEO/Publisher for nomination

• Photograph (preferably a headshot) of the candidate

Judges will be asked to consider the following aspects of an entry:

• Outstanding “wins” / Major Achievements

• Revenue Growth

• New Revenue

• Retained Revenue

• Client/Agency Relationship Development

• Collaboration (internal)

• Creative Thinking

• Professional Development

SALES EXCELLENCE

WINNER: MARK SINCLAIRStarmedia

Runners up:Betty Willetts - Northern Farming LifestylesCatherine McConachy - Whakatane Beacon

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One Award

Best new Project or innovation: Judges will look for entries that differentiate your solution from the pack. A new approach is essential. If it is a new approach and / or change of thinking within your own organisation (as opposed to a world-first), then it will be an acceptable entry. But make that clear, and explain it, in your Statement of Purpose. This award is designed to reward those who successfully «think outside the square» for their client.

NB: The criteria has been left open so you can best describe your idea/innovation. The existing criteria cited below can be a guide.

Judges will reward outstanding creative execution that commands attention and motivates the audience or prospect.

Entries should demonstrate the following components:

Weighting

Innovation Original use of medium for message / audience 50%

Design Sharp and relevant design / illustration / copy 15%

Inspiration Effective call to action 15%

Impact Measurement of response (data-points or client feedback where possible) 20%

15 : SPECIAL PROJECT AWARD

Judge MARK HOLLANDS

Definitions

Best New project or Innovation: Can be any size, on any platform, and must have been commercially sold. The same applies to dedicated environments, such as features, supplements, digital microsites, mobile app sponsorships and so on. Editorially/Advertising-driven features /supplements/websites are acceptable so long as they have been a new innovation to your business in the 2014 calendar year.

Statement of Purpose: A Statement of Purpose addressing the criteria of up to 300 words must be included for each entry. Additionally, the Statement of Purpose may be complemented by a client(s) endorsement, which would not be included in the 300-word limit.

SPECIAL PROJECT AWARD

WINNER: WHAKATANE BEACON

Runner up: Wairoa Star

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16 : BEST INDIVIDUAL ADVERTISING PORTFOLIO

Judge MARK HOLLANDS


Enter your best six advertisements from any issue prepared solely by your own advertising/production team between January 1 to December 31, 2014.

BEST INDIVIDUAL ADVERTISING PORTFOLIO


WINNER: WESTERN NEWS

Runners up: Times Newspapers - Rural LivingWhakatane Beacon

17 : BEST ADVERTISING FEATURE OR SUPPLEMENT

Judge MARK HOLLANDS


One only advertising feature or supplement from any issue published between January 1 to December 31, 2014. The feature or supplement must comprise a minimum of two pages and be exclusively the work of the newspapers own editorial and advertising staff.

BEST ADVERTISING FEATURE/SUPPLEMENT


WINNER: Whakatane Beacon

Runners up:The Fishing Paper and New Zealand Hunting News Christchurch Star - Community ResourcesThe Kaipara Lifestyler


WINNER: STAR MEDIA SOUTHERN HOLIDAY DESTINATIONS

Runners up:Starmedia Fashion TabloidMountain Scene

ASSOCIATE

WINNER: METROPOL MAGAZINE


WINNER: THE STAR

ASSOCIATE

WINNER: Metropol Magazine

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18 : COMMUNITY INVOLVEMENT

Judge GREG TREADWELL

Senior lecturer, journalism School of Communication StudiesAUT University, Auckland.

Born in Kenya in 1963, Greg lived there until 1969, then grew up mostly in Vanuatu where he still has research interests in mainstream and social media. He trained as a journalist in the 80s then worked at various newspapers including the Otago Daily Times, Whakatane Beacon and, most recently, as editor of Waiheke Island’s, Gulf News. He has a NZ Certificate in Journalism and an MA in New Zealand poetry. In 2005 he joined AUT and in 2010 he won the university’s prestigious Vice Chancellor’s Award for Excellence in Teaching. He is a longstanding judge for the NZ Community Newspapers Association Better Newspapers Awards and has also judged the Canon Media Awards (Best News Website) and the Travcom travel photography awards.

Class 1 and 2

Community leadership entry based upon a single example of community involvement during the competition year through articles and/or photographs taken from possibly several issues of your paper. Please do not submit an advertising feature or newspaper revenue generating scheme.

COMMUNITY INVOLVEMENT

Overall, some great campaigns. All entries reflected that sense of commitment to community a local newsroom needs for its integrity. So in that sense all showed encouraging signs of ‘community involvement’. The outstanding ones, though, and those which have made it as finalists this year, are those that do more than commit to reporting important community matters. In some ways, that’s the job all community reporters and editors have all the time. These finalists have gone further, and all taken a deliberate step of leadership in the community, whether it be helping right the wrongs of specific planning outrages or, more subtly, building community resilience on matters of health and age.

CLASS 1 - UP TO 14,999 COPIES FINALISTS:Devonport Flagstaff and the Wairoa Star

Devonport FlagstaffIn the Flagstaff’s campaign, ATEED gets a good, old- ‐fashioned telling off from the community and has to fess up that it messed up. The Flagstaff reacts to both the loss of jobs and much local knowledge when the centrally located i- ‐SITE visitor centre is summarily dismantled and relocated to a cupboard on the wharf. Local jobs, local knowledge and local faces, including those of dedicated volunteers, are lost. In the name of rationalisation, a much- ‐valued service that was an artery of information feeding the business, accommodation and community sectors alike has been decimated.

As bold as ever, the Flagstaff sends a German- ‐born reporter to pose as a tourist and test the new, reduced service. The results of the sting are outrageous. Among other things, the newspaper is told to go swimming at Mission Bay or Piha, go skateboarding in the central city despite local facilities, go to a long- ‐closed- ‐down local hotel for music and to the Devonport Naval Base for a dip in a public pool. Worst of all, perhaps, staff had no knowledge of the cinema at the village’s iconic and restored Victoria Theatre just up the road. On the third day of testing, the service passes with merit,

though, when staffed by someone knowledgeable about Devonport. Nevertheless the ongoing loss of the local in the supercity is staring Flagstaff readers in the face. As editor Rob Drent puts it: “Devonport businesses are struggling and it is appalling i- ‐SITE is sending people away from the area with faulty advice.” There is a flood of support for the paper’s view.

The story prods the behemoth into action. ATEED argues the workers weren’t ‘sacked’ exactly but offered options (one of them writes to the editor to explain they weren’t really options) and that it trains its workers in all Auckland’s attractions. But it can’t argue it’s providing a good service under the new model and the glare of public exposure makes it reconsider its service in Devonport. We leave the story as plans are made for a reintroduction of local knowledge to the village information service. Another energetic campaign from the Flagstaff.

Wairoa StarThe Wairoa Star continues to go from strength to strength. Its coverage of a committed ‘last- ‐ditch’ campaign to digitally record Wairoa’s history, starting with its Anzac history, is itself a strong commitment to the campaign and its readers. Its ability to raise interest by sampling the stories of the town’s military families and thereby creating momentum for the campaign is critical. It is an important issue at both local and national level. It seems a now- ‐or- ‐never situation for the recording of important parts of Wairoa history.

Together, participants set out to raise $200,000 for a project whose heart is in a digital touch- ‐table that will act as a portal to the past for both locals and visitors alike. The table will provide a multimedia, interactive history and information service for the user.

The Salute Wairoa campaign could scarecly have asked for a better advocate. The Star’s range of stories raise a strong sense of place and people that backs up the need for digitally recording history today. One of the most telling stories is of, Hugh Evan McGregor, a young government clerk with both Maori and Scottish heritage who is taken to war at just 20 years old, returning with post- ‐traumatic health effects and the end of his dream to become a lawyer.

When local authorities finally step in to underwrite the last few thousand dollars, the people of Wairoa and those at their community paper can feely mighty pleased, I would imagine. Add to all this some sharp layout to help readers in the internet age, and this is a strong campaign by the Star.

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WINNER: DEVONPORT FLAGSTAFF

The Devonport Flagstaff. Both are great examples of community involvement and deserving finalists in the category. But if one has to win, it goes to the Flagstaff for the front- ‐foot approach it takes to local politics. Confident in its advocacy role, the paper exposes another failure by our ever increasingly monolithic local government to cherish its individual communities.

Runner up: Wairoa Star

CLASS 2 - 15,000+ COPIES FINALISTS:

Central Otago News, The Post and The Star

Central Otago NewsA campaign for the times, as the News takes on one of our biggest issues – the welfare of our burgeoning elderly population. The story that kicks it off reports statistics that show an exponential growth in reports of elder abuse in the region, while noting there is no way of knowing if abuse is increasing or being reported more because of a growing awareness of the issue. But nationally suicides among those over 60 are going up and there is little doubt about the seriousness of the problem.

The News’ Aging Positively campaign gets legs and in an inclusive, not patronising way, attempts to enroll elderly readers and others in ideas about living well. Key to that is making sure the elderly, even more at risk from isolation these days and often coming second to the all - important potential of the young, are kept connected to the community. It’s a simple and brilliant approach. “If you’re visiting an older person in Alexandra,” says a key source, “then perhaps someone in Auckland is visiting your mum.” The Star gives lots of examples of where the problems lie and some potential solutions, without ever sounding like a branch of social welfare.

The PostReaders rely on community papers to monitor local government and here the Post has outdone itself. As the complex machinery of the Auckland Plan rolls on and public submissions come to an end, the paper becomes aware of a detail that, if left unchecked, will have a huge impact on hundreds of rural ratepayers. A move from the Franklin Local Board to allow some subdivision in a small area has somehow translated to wholesale changes that would require more than 500 property owners who run stock to face a raft of new council charges and open up their boundaries to small- ‐scale subdivision. Oh, and along the way the change will generate a new revenue stream for the council, which it dismisses as an unintended consequence.

The Post runs its campaign in print and online and its offices become the ‘de- ‐facto information centre’ on matters to do with the Auckland Plan. In bold, it publicly scolds the council for being unable to provide answers on the issue in four days. With time short, it demands a public meeting, which planners and politicians agree to if there is sufficient public interest. The community centre overflows. Never has so much interest been shown in a planning

issue. The word is out and the people have at least been given a chance to be heard. It remains to be seen if the anomaly will be fixed once the residents’ concerns show up in the feedback process, but without the Post’s insistence on transparency and consultation, what appear to be politically unsanctioned changes to development rules would have been on their way to becoming reality. This is a big part of why we have community newspapers and a great reminder of why we’re on the reader’s side.

The StarAlways a heavyweight in this category, the Star again shows its staying power with a sustained campaign to build momentum for Dunedin’s Gigatown campaign. The Gigatown competition run by lines company Chorus would see the winning city given first bite at the fastest internet speeds in the Southern Hemisphere and hundreds of thousands of dollars in start- ‐up money to take advantage of it. With more than 100 stories over more than a year, the Star played a huge part in encouraging Dunedin residents to not only recognise the value of a win for the city but to engage with the huge social media and awareness campaigns to get the votes required for victory.

Speeds of one gigabyte per second could be just the fillip the city’s economy needed, posed the Star early on. Dozens of stories, including interviews with business people and community services representatives who extoll the possibilities of winning, follow. The city is sitting at 11th in the competition. The city’ student population is urged, indeed enticed, to get on board. After a surge, Dunedin makes the finals and in the end takes out the competition overall.

It wins the fastest broadband going, a $200,000 development fund and a $500,000 community fund. The Star gets no financial advantage from months of campaigning, save, perhaps, enjoying the internet speed. Which everyone in town can now have because, in part, of its steadfast belief. And all along the way the Star tells the story in its characteristically straightforward style.

CLASS 2 - 15,000 COPIES WINNER:THE STAR (DUNEDIN)In part because of the vision the Star shared with so many others for Dunedin and there was a passion there that sustained a long campaign on behalf of its readers. To have the Southern Hemisphere’s fastest broadband is a competitive advantage any city would like, and helps people, as the Star showed, from library users to those in the corporate boardroom.

Runners up: The PostThe News – Lakes District and Central Otago OVERALL WINNER 2015:The Star for its Gigatown campaign. The strong impact on the community of this campaign takes it a nose or two ahead. The tangible results are hard to argue with. What if it hadn’t won? But it did. Because the city believed it could. And the Star clearly played a big part in that.

18 : COMMUNITY INVOLVEMENT (Cont)

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19 : BEST ALL ROUND LIFESTYLE MAGAZINE

Judge BRUCE MORRIS

Bruce Morris is a former deputy editor of the New Zealand Herald, and editor of the Bay of Plenty Times and editor-in-chief of APN’s regional newspapers. His first association with community newspapers came in Britain as a young reporter and he later led APN training programmes in Australia and New Zealand, across all regional daily and community-free titles.

The constant question in my head as I waded through the entries: would I want this paper/magazine landing in my letterbox each week/month?

The answer, overall, was a resounding “yes!”

But there’s a caveat: like the rest of you, I’m a newspaper guy and I can’t speak for people who aren’t here - your readers. More particularly, your non-readers - because everyone knows it’s tough getting people to pick up a paper these days, even when it’s free.

In most cases, I’m sure they’d be happy to have you in their home. But how many would care if you didn’t turn up? It’s a question we might pin on newsroom walls.

For the record: I thought a handful of entries were very good and the great bulk were honest and worth the dash to the letterbox on a wet winter’s day.

But to my eyes they lacked personality, with little to provoke a “wow!!” Or even “gosh”. In my notes I too often wrote lines like “decent enough read, but a bit blah”.

Missing was the “spark” or “zing” to make me sit up - no cheeky headlines, quirky pictures, serious revelation, thundering opinion, neat little corners, wry wit or lightly written yarns in attractive packages that demanded “read me!”

Of course it’s hard to wow readers when resources aren’t vast and you’re on a production treadmill.

But when we are struggling to drag people away from their iPhones and Facebook, can we afford to put out papers that are merely just fine? Don’t we want to surprise our readers and get them more emotionally attached?

While there were bright spots, I generally found a diet of worthy institutional news within quite flat designs, leavened with the odd nice human face. Little to prod the emotions; little to make me smile, think or get angry. Editorial comment, part of the glue connecting a paper to its patch, was usually missing.

Honest, reliable, broadly informative - great, but is that enough?

Entries to be selected from regular monthly/bi monthly magazines. We are looking for at least 4 ( four) entries of the same product, published between 1 January and 31 December 2014. Entries will be judged across a number of criteria.

• Editorial content (quality of the writing)

• Presentation (layout)

• Level of local editorial content

• Layout

• Photography

• Advertising content and presentation

Entries must include:

• Name of Lifestyle Magazine

• Brief outline of target market

• Frequency

• Circulation number

• Total number of journalists at your newspaper (FTE equivalents)

BEST ALL ROUND LIFESTYLE MAGAZINE

WINNER: EASTLIFE (Auckland)A warm, friendly magazine with a simple airy design nicely displaying a range of interesting, people-focused stories and pictures. Some good columns back up that mix, though the blurred lines between advertorial and editorial compromise credibility. Smart covers make it a great coffee table accessory. And, of course, it’s free!

HIGHLY COMMENDED: RURAL LIVING (Franklin)From the same stable as the winner, this rural mag has plenty of appeal across a range of well-displayed content. The design is more conservative (the boldness of the main heading font seems out of place, and the cover and title are a little dowdy), but the magazine no doubt hits the rural spot.

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20 : BEST ALL-ROUND NEWSPAPERJudge BRUCE MORRIS

Class 1 , 2 and Associate: Three compulsory issues are required for the judging of the Best All-Round Newspaper:

• One Newspaper published in March 2014

• One Newspaper published in June 2014

• One Newspaper published in November 2014

The judging for the Best All-Round Newspaper will be based on the following guide:

Weighting

Connecting with the community including a forum for opinions 35%

Quality of journalism including news selection and writing 30%

Design including photography 20%

Agenda setting including exclusives and/or campaigns 15%

• Total number of journalists at your newspaper (FTE equivalents)

BEST ALL-ROUND NEWSPAPER


WINNER: GULF NEWS (Waiheke Island)

An A4 newspaper that is part of the fabric of Waiheke Island. Strong independent opinion, vigorous letters forum and a broad mix of stories from hard news to human interest that blend with a range of features makes it a stand-out in this category. Could be lifted by a livelier personality and a more fluent design, but it’s an outstanding community asset.

HIGHLY COMMENDED

THE ENSIGN (Gore)Some good stories and displays, with strong people focus, and surely valued by its community. But like most entries in the awards, lacked the editorial comment that contributes to a paper’s heart.

THE BEACON (Whakatane)A bold and easy-to-read paper which suffered from a lack of editorial comment in the issues offered for judging. A tighter design and higher story count, with more local faces, would also help to lift appeal.

THE DEVONPORT FLAGSTAFFYou get the feeling this little paper has its finger firmly on the pulse of the community. It shows spirit, but is let down by a flat design.

BEST ALL-ROUND NEWSPAPER


WINNER: MOUNTAIN SCENE (Queenstown)A brassy, in-your-face tabloid with a free spirit that is unusual in the New Zealand community newspaper landscape. Can be a little inconsistent, but it breaks stories, and packages those leads around a mix of news, for-the-record essentials, columns, opinion and irreverent fun. And it obviously makes a buck without a trail of endless advertorial to bulk it out. It’s missing a regular editorial to cement its community ties, but who wouldn’t want Mountain Scene dropped into their letterbox every Thursday?

Runner up: WEEKEND SUN (Tauranga)A community newspaper that breaks the mould – a little haphazard on the eye at times, with its own unique personality. But busy and buzzy, generally soft and friendly, with a bite here and there. Needs better distinction between editorial and advertorial, but overall a decent read.

HIGHLY COMMENDED

ASHBURTON COURIERThis paper understands better than many that people make a community. Who wouldn’t prefer to read a nice human interest piece ahead of a story reporting a minor incremental advance in some endless project? Some good writing and regular editorial comment.

WINNER BEST ASSOCIATE NEWSPAPER

COAST AND COUNTRY (Bay of Plenty)Very limited competition, but take nothing away from this big rural read. Interesting stories and quality writing across a vast range of subjects. A little disorderly (with the same blurred boundaries between editorial and advertorial as its sister Weekend Sun) but must be welcomed each month down on the farm.

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21 : OVERALL BEST NEWSPAPER& SUPREME WINNER

Judge BRUCE MORRIS

Judged from the Best Entries from Class 1 and 2 , Best All Round Newspaper (Category 20)

No entry required, this will be judged from the Best Entries from Class 1 and 2 from the Best All Round Newspaper ( Category 20), and will be the Supreme Winner.

BEST ALL-ROUND INDEPENDENT NEWSPAPER

WINNER: MOUNTAIN SCENE

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AN EXPANDING Queenstown tertiary institution is shelling out millions for more student accom-modation as it grows apace.

Queenstown Resort College has snapped up 98-unit Shotover Lodge at Arthurs Point to run as student and worker accommodation.

Mountain Scene understands the

private tourism/hospitality school agreed on a purchase price of about $6.5 million.

Five years ago, QRC bought the 63-room Queenstown Lodge, at Fernhill, for about $7m. It was renamed QRC Lodge and is used to house college students for their first six months or so in town.

Students normally find their own accommodation after that, but QRC chief executive Charlie Phillips tells

Mountain Scene that’s getting much harder due to the resort’s rental shortage.

“Our biggest inhibiting growth factor is being able to accommodate students and provide a safe environ-ment.”

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THE Ombudsman and Mountain Scene have cracked a hush-up by Queenstown Airport and four gov-ernment bodies.

Police, Customs, Aviation Security and Southern District Health Board and the airport sup-pressed information about a simulated plane crash in April 2012.

The two-year gag has been scuppered by bureaucracy-busting Ombudsman Ron Paterson.

“The findings from such exercises cannot be put under a shroud,”

Paterson says. The 90-minute emergency

exercise involved an Airbus A320 with 106 passengers and crew ‘crashing’ at the airport.

Five people ‘died’, 10 were ‘injured’, and the jet’s three tonnes of fuel ‘burned’.

About 140 emergency services and governmental staff took part in the evening exercise.

“Containing an aircraft fire, searching for and recovering persons from the aircraft wreckage” and “treating injuries at the scene” were subsequently labelled “key components”.

Next day, Queenstown Airport issued a press release headlined ‘Emergency Drill Successfully Completed’.

Hearing contradictory rumours,

Mountain Scene requested a “debrief report” mentioned in the press release.

Denying a debrief report existed, the airport admitted an executive “took notes at the debrief”.

Inviting Mountain Scene “to meet to discuss the exercise”, the airport nevertheless stressed the executive’s notes would remain suppressed.

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Safety hush-upAirport drill: Ombudsman orders end to official silence

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Documents

Winner Best Advertising Feature or Supplement Associate Member 2013 Newspaper Awards... · 2015-05-24 · - 3 - 1 : BEST JUNIOR NEWS JOURNALIST Judge JIM TULLY Jim Tully retired recently