WINERY INDUSTRY RELATED TO ECONOMICS

ISABEL MARIA BLANCO GARCIALUCIA ÁLVAREZ IBÁÑEZTeacher: Pilar Franco. 4C (EOI Jerez)

1. INTRODUCTION

There are a lot of winery industries in Jerez.For example:- Gonzalez Byass.- Beam Global Spain.- Williams&Humbert.  - Zoilo Ruiz Mateos, etc.

These wineries produce different types of wines but the most popular one in our

city is the fino sherry wine such as Tio Pepe and The Ina.

2. SALES

Fino sherry wine has the highest percentage of production and sales.

For example, in Gonzalez Byass, sales are increasing in recent years, subsequently incomes of fino sherry wine too.

SALES

3. EXPORTS

3. EXPORTS

Winery companies export their products

all over the world.

In particular, Gonzalez Byass has

been exporting products since its origins.

The first export was in 1835, the year

that the company began.

Nowadays, these companies have

become international industries. Incomes

are very important for the local economy.

4. MARKETING

ADVERTISEMENT

Winery industries advertise using different

icons and commercials to convince customers.

For instance, among the most popular ancient

advertising spots for Tio Pepe are the famous "Sun of

Andalusia" and the Animated Bottles spot.

Click on these pictures to see a video

You can also see a small sample of the most well-

known advertising posters for Tio Pepe throughout its

long history.

Until recently, 40 per cent of all sherry was

bought by those aged 65 or over, mostly

buying the sweet styles, but winery industries

have targeted a different audience.

Therefore, the sherry industry has started

promoting its dry styles far more. Even this

kind of wine is being used in cocktails.

Nowadays, the target audience is men and

women over 30 years old. People who like

going out with friends and families, eating out

or hosting dinners.

5. TARGET AUDIENCE

Sherry is flying off the shelves and appearing on the menus of an increasing number of restaurants, as well as being championed by celebrity chefs.

Many specific sherry bars haveappeared recently in other countries.

6. THE EMERGENCE OF SHERRY WINE AROUND THE WORLD

A number of award-winning London restaurants such as Moro and Fino offer substantial sherry menus, with many newer restaurants copying the trend.

  1 L 0,75 L 0,375 L 0,05 L

TIO PEPE 10 € 5,91€ 4,10 € 2,50 €

FINO TERRY NO 5,40€ 2,40 € NO

FINO SAN PATRICIO

NO 5,71€ 3,25 € NO

TIO MATEO NO 7 € 4,50 € NO

DRY SACK NO 5,65 € 3,40 € NO

7. PRICES OF DIFFERENT BRANDS

Each winery has different size of bottles and prices

although prices are similar.

THANK YOU FOR YOUR ATTENTION