WINEMETRICS

2016 Wine Buyer’s Report

Wine List Insights for On-Premise Beverage Managers and National Account Specialists Expanded Edition Includes:

Wine List Profiles of 75 Leading Restaurant Chains

Supplier Rankings by Chain Type and Individual Chain

Table of Contents

Page # Contents Page # Contents Page # Contents

1 Table of Contents Upscale Casual (continued) 128-29 Carrabbas

2 Introduction 54 Red Blend 130-31 Chart House

3 About Winemetrics 55 Moscato 132-33 Cheesecake Factory

4 Using the 2016 Wine Buyer's Report 56 Brut 134-35 Claim Jumper

5 Casual Dining Chain Overview 57 Prosecco 136-37 Counter Burger

6 Casual Dining Accounts 58 Zinfandel 138-39 Elephant Bar

7 Top 100 Wines BTG in Casual Dining 59 Upscale Casual American Profile 140-41 Firebirds

8 Top 100 Wines BTB in Casual Dining 60 Upscale Casual American Profile 142-43 Flemings

Leading Producers BTG/BTG by Variety 61 Top 50 Wines BTG/BTB 144-45 Fogo de Chao

9 Bordeaux Blend, Brut 62 Upscale Casual Seafood Profile 146-47 Fox & Hound

10 Chardonnay 63 Upscale Casual Seafood Profile 148-49 Gordon Biersch

11 Cabernet Sauvignon 64 Top 50 Wines BTG/BTB 150-51 Grand Lux

12 Pinot Noir 65 Fine Dining Chain Overview 152-53 Granite City

13 Merlot 66 Fine Dining Chain Overview 154-55 Grimaldi's

14 Pinot Noir 67 Fine Dining Accounts 156-57 Houlihan's

15 Pinot Grigio/Gris 68 Top 50 Wines BTG/BTB in Fine Dining 158-59 J. Alexanders

16 Sangiovese, Sauvignon Blanc 69 Breakdown by Type, Price and Variety 160-61 Joe's Crab Shack

17 Riesling 70 Leading Producers by Variety 162-63 Kona Grill

18 Malbec 71 Bordeaux Blend, Brut 164-65 Landry's Seafood

19 Red Blend 72 Chardonnay 166-67 Legal Seafood

20 Moscato 73 Cabernet Sauvignon 168-69 Longhorn Steakhouse

21 Brut 74 Pinot Noir 170-71 Maggianos

22 Prosecco 75 Merlot 172-73 McCormick & Schmick's

23 Zinfandel 76 Pinot Noir 174-75 Melting Pot, The

24 Syrah/Shiraz, White Blend, White Zin 77 Pinot Grigio/Gris 176-77 Miller's Ale House

Casual Dining Wine Selection by Cuisine 78 Sauvignon Blanc 178-79 Mimi's Café

Breakdown by Type, Price and Variety 79 Riesling 180-81 Mitchell's

25 Casual American Profile 80 Malbec 182-83 Morton's

26 Casual American Profile 81 Red Blend 184-85 Not Your Average Joes

27 Top 50 Wines BTG/BTB 82 Moscato 186-87 Old Chicago

28 Casual Asian Profile 83 Brut 188-89 Old Spaghetti Factory

29 Casual Asian Profile 84 Prosecco 190-91 Olive Garden

30 Top 50 Wines BTG/BTB 85 Zinfandel 192-93 Outback

31 Casual Italian Profile 86 Syrah/Shiraz 194-95 Palm, The

32 Casual Italian Profile 87 White Blend 196-97 Pappadeaux

33 Top 50 Wines BTG/BTB 88 Bordeaux Blend 198-99 PF Changs

34 Casual Seafood Profile 89 Chain Wine List Profiles 200-01 RA Sushi

35 Casual Seafood Profile 90-91 Anthonys CF Pizza 202-03 Red Lobster

36 Top 50 Wines BTG/BTB 92-93 Bahama Breeze 204-05 Red Robin

37 Casual Steakhouse Profile 94-95 Bar Louie 206-07 Rock Bottom

38 Casual Steakhouse Profile 96-97 Benihana 208-09 Romano's MG

39 Top 50 Wines BTG/BTB 98-99 Bertuccis 210-11 Roy's

40 Upscale Casual Chain Overview 100-1 Biaggis 212-13 Ruby Tuesday

41 Upscale Casual Chain Accounts 102-3 BJs 214-15 Russo's Pizza

42 Top 50 Wines BTG/BTB in Upscale Casual 104-5 Black Angus 216-17 Ruth's Chris

43 Leading Producers BTG/BTG by Variety 106-7 Bonefish Grill 218-19 Saltgrass Steakhouse

44 Bordeaux Blend, Brut 108-9 Brass Tap, The 220-21 Seasons 52

45 Chardonnay 110-11 Bravo 222-23 Stonewood

46 Cabernet Sauvignon 112-13 Brick House 224-25 Sullivan's

47 Pinot Noir 114-15 Brio 226-27 Ted's Montana Grill

48 Merlot 116-17 Brixx Pizza 228-29 Texas de Brazil

49 Pinot Noir 118-19 Buca di Beppo 229-30 Texas Land & Cattle

50 Pinot Grigio/Gris 120-21 CA Pizza Kitchen 231-32 Tony Roma's

51 Sangiovese, Sauvignon Blanc 122-23 Cantina Laredo 233-34 Uno Chicago Grill

52 Riesling 124-25 Capital Grille 235-36 Yard House

53 Malbec 126-27 Carino's

Introduction

Our expanded second edition of Winemetrics’ Wine Buyer’s Report, is nearly twice the size of last year’s

edition. We have added wine list profiles of 75 leading, wine-oriented* restaurant chains in the 10 Account

Type/Cuisine categories. This permits our chain clients to compare their own lists against key competitors.

The wine lists used in this report were compiled in Q, 2016 through August 2016. Over 225 casual, upscale

casual and fine dining chains and restaurant groups, representing over 15,000 accounts nationwide, were

surveyed for this report. As with all of our reports, we limit our survey to lists with fewer than 500 wines by the

750 ml. bottle so as prevent accounts with vast wine selections from skewing our data.

Winemetrics’ 2016 Wine Buyer’s report supplies a wealth of competitive set information to wine buyers. One

of the issues most frequently mentioned by on-premise wine buyers was the lack of competitive information on

wine selections. While many wine buyers have access to data on the most popular wines and brands sold off-

premise, there is limited information regarding which wines and brands were most popular in their specific

account type and cuisine. Our 2016 Wine Buyer’s Report offers composite wine list content including list size,

varietal content, pricing structure and leading brands for 10 different segments (e.g. Upscale Casual Seafood).

We also list the leading brands by variety for Casual, Upscale Casual and Fine Dining segments. All

distribution is listed for both by-the-glass (BTG) and by-the-bottle (BTB) with average pricing.

Also in this second edition, we are providing Wine List Profiles of 75 leading chains, allowing buyers to

compare their lists with these market leaders.

Should you wish to acquire more detailed information about on-premise distribution of specific varieties,

regions or brands, please contact us at info@winemetrics.com.

Charles Gill

Founder & CEO

Winemetrics LLC

www.winemetrics.com

About Winemetrics

Winemetrics is the leading source of on-premise wine information and analysis, offering a unique on-

premise insights on individual wine, brand and supplier performance. The founder of Winemetrics, Charles

Gill, has over 30 years of experience at all levels of the wine industry and has been providing on-premise

wine distribution analysis to the industry for the past decade.

In addition to our annual reports, Winemetrics provides custom analysis of supplier portfolios via its Trilogy

Reports and in-depth analysis of distribution opportunities in specific chains with its Wine List Analysis

Reports. For more information and demos of our leading-edge products, please email us anytime at

info@winemetrics.com.

*wine-oriented chains have 10 or more unique wines on their lists

About Winemetrics’ Survey

Winemetrics surveys upscale casual and fine dining chains on an annual basis and large, national casual chain

several times a year. Our listing numbers are based on a 10% sample of our target chain list. Essentially if a

chain has 200 units and a wine/brand has one BTG placement on that chain's list it will show up as 20

placements or listings. The numbers in our reports represent the sum of such listings. In many cases our 10%

sample can be extrapolated to a far larger on-premise market presence where a chain's wine list is uniform

nationwide. However we have discovered that many chains have minor variations from region to region so we

cannot assume uniformity in every case.

We attempt to capture the 'average' list for each chain so that it can be compared to its competitive set. We do

this by sampling lists where a particular regional chain has its greatest presence (e.g. MA/CT for

Bertucci's). In the case of national chains, we sample from accounts outside of the metro Northeast and West

Coast markets that may have larger and more diverse lists than the chain average.

How Winemetrics Classifies Restaurant Chains

Based on many years of analyzing restaurant chains and their wine lists, we have created three classifications of

restaurant types: Casual Dining, Fine Dining and Upscale Casual Dining. Winemetrics only surveys full-service

restaurants with wine/beer or full bar service; fast casual and limited-service restaurants are not monitored in

our surveys. Our classifications are based primarily on wine list size which is a remarkably accurate metric in

determining a chain’s dining classification.

Casual Dining - casual atmosphere, lowest check averages. By-the-bottle (BTB) wine list size from 9 to 39

full bottle (750 ml.) selections. Half –bottles are not utilized in our classification metric. Note: previously our

designation for casual dining was 12-49 wines BTB but that has been modified due to reduced wine selections

of major chains in recent years.

Fine Dining – the most elegant and expensive restaurants. Their BTB selections range from 80 to 500 items.

Winemetrics does not survey chains with wine lists larger than 500 items due to the negative effects on our

database. Also, we do not survey separate reserve wine lists or include wine verticals due to their influence on

pricing and brand presence. Formerly this category used a wine list size of 100 to 500 BTB items as defining

parameters.

Upscale Casual Dining – service and menu pricing just below Fine-Dining but significantly higher than casual

dining. BTB selections number from 40 to 79; formerly the parameters were 50 to 99 BTB items.

Besides type, restaurants chains are further classified by cuisine and the combinations of type and cuisine

determine chain competitive sets. The eleven competitive sets outlined in the report are as follows:

Casual, American Fine, American Upscale Casual, American

Casual, Asian Fine, Seafood Upscale Casual, Seafood

Casual, Italian Fine, Steakhouse

Casual, Seafood

Casual, Steakhouse

Casual Dining Restaurant Chains/Groups Surveyed for this Report

99 Restaurant Duke's Chowderhouse Papa Vino's

American Tap Room Elephant Bar Pappasitos

Anthonys CF Pizza Famous Dave's Phillips Seafood

Axel's Bonfire Fish City Grill Plan B Burgers

Bahama Breeze Flanigan's Quarterdeck

Bar Louie Fox & Hound RA Sushi

Benihana Giordano's Rainforest Café

Bertuccis Gordon Biersch Ram Brewery

Biaggis Granite City Red Lobster

Big River Grille Hard Rock Café Red Robin

BJs Hennessey's Red Rock Canyon

Black Angus Hooked on Harry's Rockbottom

Blue Smoke Houlihan's Rockfish Grill

Brass Tap, The Islamorada Romano's MG

Brick House Joe's Crab Shack Ruby Tuesday

Brixx Pizza Johnny's Italian Steakhouse Russo's Pizza

Buca di Beppo Lazy Dog Rusty Bucket, The

CA Pizza Kitchen Lee Roy Selmon Saltgrass Steakhouse

Cantina Laredo Logan's Roadhouse Smokey Bones

Carino's Lone Star Spaghetti Warehouse

Carolina Ale House Longhorn Steakhouse Stanford's

Carrabbas Lucille's BBQ Stir Crazy

Cattlemens Lucky Strike Tahoe Joe's

Champps Marlow's Tavern Ted's Montana Grill

Charleston's Miller's Ale House Texas Land & Cattle

Charlie Browns Mimi's Café The Pub

Cheddar's North Tommy Bahama

Cheesecake Factory Not Your Average Joes Tony Roma's

Chin Chin O'Charley's Umami Burger

Claim Jumper Old Chicago Uno Chicago Grill

Coastal Flats Old Spaghetti Factory Wood N' Tap

Copeland's Olive Garden Wood Ranch BBQ

Daily Grill Original Roadhouse Yard House

Dos Caminos Osha Thai Z Tejas

Duffy's Sports Grill Outback

Upscale Casual and Fine Dining Restaurant Chains/Groups Surveyed for this Report

Ark Management Harry Caray's Patina Restaurant Group

Back Bay RG Hillstone Restaurants Jean-Georges RG

BLT Steak Hugo's Frog Bar Perry's Steakhouse

Bluewater Grill Hyde Park Steakhouse PF Changs

Bonefish Grill Il Fornaio Piatti

BR Guest J. Alexanders PJ Clarkes

Bravo Brio RG J. Gilberts Quaintance Weaver

Buckhead Life RG Jax Fish House RA Sushi

Burton's Grill Jimmy's American Tavern Reata

Cameron-Mitchell Joe's Seafood Redstone Grill

Capital Grille Joe's Stone Crab - Miami Restaurants Unlimited

Catch 35 Joey Roots Steakhouse

Chart House Johnny's Italian Steakhouse Rosa Mexicano

Chuck's Steakhouse Keg Steakhouse Roy's

Clyde's Restaurant Group Kent Rathbun RG Ruth's Chris

Cordua Restaurants Kimpton Restaurants Salt Creek Grille

Crave Kincaid's Schwartz Bros.

Del Frisco's Grill King's Fish House Seasons 52

Devon Seafood Kona Grill Select Restaurant Group

District Chophouse Landry's Seafood Shula's

Donovan's Steakhouse Legal Seafood Smith & Wollensky's

Eddie Merlot's LEYE Spice Market

Eddie V's Maggianos Starr Restaurant Group

El Gaucho Marlow's Tavern Stefani Restaurant Group

Finn & Porter Mastro's Stonewood Grill

Firebirds Grill McCormick & Schmick's Strategic Hospitality - Tao

Fishmarket Melting Pot, The Striphouse

Flemings Mike Ditka's Sullivans

Fogo de Chao Newport Restaurant Group Sushi Samba

Fourth Wall Restaurants Morton's Tavistock

Francesca's Nobu The Chophouse

Gibson's Steakhouse Not Your Average Joes The Prime Rib

Grand Central Oyster Bar Ocean Prime Think Food Group

Grand Lux Oceanaire Truluck's

Great American Restaurants Old Ebbitt Grill Union Square Hospitality

Grill on the Alley Palomino Village Tavern

Grillsmith Papa Razzi Willie G's

Grimaldi's Pappas Bros. RG Wolfgang Puck Restaurants

Harris Inn & Ranch Passion Food Group

Wine List Profiles Featured in this Report

Anthonys CF Pizza Landry's Seafood

Bahama Breeze Legal Seafood

Bar Louie Longhorn Steakhouse

Benihana Maggianos

Bertuccis McCormick & Schmick's

Biaggis Melting Pot, The

BJs Miller's Ale House

Black Angus Mimi's Café

Bonefish Grill Mitchell's

Brass Tap, The Morton's

Bravo Not Your Average Joes

Brick House Old Chicago

Brio Old Spaghetti Factory

Brixx Pizza Olive Garden

Buca di Beppo Outback

CA Pizza Kitchen Palm, The

Cantina Laredo Pappadeaux

Capital Grille PF Changs

Carino's RA Sushi

Carrabbas Red Lobster

Chart House Red Robin

Cheesecake Factory Rock Bottom

Claim Jumper Romano's MG

Counter Burger Roy's

Elephant Bar Ruby Tuesday

Firebirds Russo's Pizza

Flemings Ruth's Chris

Fogo de Chao Saltgrass Steakhouse

Fox & Hound Seasons 52

Gordon Biersch Stonewood

Grand Lux Sullivan's

Granite City Ted's Montana Grill

Grimaldi's Texas de Brazil

Houlihan's Texas Land & Cattle

J. Alexanders Tony Roma's

Joe's Crab Shack Uno Chicago Grill

Kona Grill Yard House

How To Use Winemetrics’ 2015 Wine Buyers Report

1. Wine Buyer’s Utilization

a. How this report is used is dependent upon your wine list objectives.

i. Do you wish to have a list primarily of popular, well-recognized brands or

are you seeking a mix of popular wines supplemented by more esoteric

selections?

ii. Winemetric’s 2015 Wine Buyer’s Report can help you determine the

appropriate blends of wine by providing ranking of wines by account type

and variety

b. Identify the type/cuisine of your restaurant(s). This will determine your

competitive set.

c. Compare your wine list to the averages for your competitive set.

i. Average number of BTG and BTB listings and average pricing

1. Is your list’s BTG and BTB offerings higher or lower than the

competitive set average?

2. Is your average price BTG and BTB higher or lower than the group

average?

3. Determine the changes required to improve your list’s competitive

advantage by size or price.

ii. Pricing structure BTG and BTB

1. Does your BTG/BTB pricing distribution range conform to the group

composite?

2. Based on the image and clientele of your chain, should your price

distribution be wider or narrower?

3. Determine the changes needed to make your pricing more competitive

iii. Variety Distribution BTG and BTB

1. Does your BTG and BTB selection by variety conform to the group

average or do you list more/less of a particular variety?

2. Is your wine list as diverse as your competitive set’s average?

d. Check the list of the most popular wines among restaurants of your type/cuisine

i. Does your list have a fair representation of these popular wines or is it more

esoteric?

ii. A balance of high-recognition and emerging brands is often a formula for a

successful and profitable wine program.

iii. If the variety distribution graph indicates a need for more of a specific

variety, consult the list of wines by variety to find the ranking of wines BTG

or BTB for this addition.

How To Use Winemetrics’ 2015 Wine Buyers Report (continued)

2. Supplier/Distributor National Account Sales Utilization

a. Using Account Type/Cuisine Profile for Distribution Opportunities

i. Compare the wine list of a target account against the profile listed among

Winemetrics’ Wine Buyer’s Report’s segments by type and cuisine.

ii. Identify disparities in BTG/BTB selection size, pricing distribution and

varietal composition that can serve as opportunities to secure new

distribution

iii. Examine the list of leading wines to determine if one or more wines on the

target list have lower distribution than those in your portfolio

iv. Review appropriate wines from your portfolio for pricing advantages

b. Using Leading Brands BTG/BTB by Variety by Account Type

i. Our lists of leading brands by Variety by Casual, Fine and Upscale Casual

Dining distribution are excellent resources to determine the on-premise

strength of your brands versus your competition.

ii. Discovering that one or more of your brands outrank a competitor may be a

compelling reason to replace it on a wine list. Conversely, if a wine buyer is

seeking to provide a more esoteric selection of wine, larger, more dominant

brands may be replacement targets.

3. Wine List Profiles

a. The above analysis for both wine buyers and wine salespeople can be

accomplished with our 2015 Wine Buyers Report. However, for clients who wish

to have this analysis done for them, Winemetrics provides a customized Wine List

Analysis Report (WLAR) that uses a specific competitive set to find distribution

opportunities in target wine lists. Competitive sets can either be determined by

Winemetrics or the client. Pricing of the WLAR is dependent on quantity and size

of each target wine list. For more information regarding the WLAR, please contact

Winemetrics at info@winemetrics.com

Leading Brands by Variety by Account Type

Casual Steakhouse - Leading Producers of Chardonnay

Producer #BTG Ave $ BTG Rank Producer #BTB Ave $ BTB

Chardonnay 439 $8.80 Chardonnay 384 $34.61

Kendall-Jackson 140 $9.16 1 Kendall-Jackson 140 $35.50

Cupcake 76 $8.50 2 Cupcake 76 $31.50

Little Boomey 75 $6.25 3 Canyon Road 48 $23.00

Canyon Road 48 $5.99 4 Sonoma-Cutrer 20 $46.00

Sonoma-Cutrer 12 $12.13 5 Mondavi Priv. Select. 7 $30.00

Mondavi Priv. Select. 7 $8.00 6 Clos du Bois 6 $29.00

Beaulieu Vineyard 5 $6.50 7 Rombauer 6 $60.50

Bison Ridge 5 $7.00 8 Beaulieu Vineyard 5 $22.00

Clos du Bois 5 $8.00 9 Bison Ridge 5 $27.00

Federalist, The 5 $9.00 10 Federalist, The 5 $35.00

Four Vines 5 $7.00 11 Four Vines 5 $32.00

Joel Gott 5 $10.00 12 Joel Gott 5 $38.00

Lindemans 5 $6.00 13 Lindemans 5 $23.00

Chloe 4 $9.00 14 Chloe 4 $35.00

Glass Mountain 4 $6.00 15 Glass Mountain 4 $23.00

Casual Steakhouse Overview

Winemetrics provides actionable information for wine buyers (and representatives) on the

pricing, variety and brand profiles of each segment of the on-premise market. Below is our

analysis of the Casual Steakhouse segment.

Casual Steakhouse Chain List

Casual Steakhouse Distribution by Price

BTG Distribution by Price – graph based on segment average of 19 BTG listings

Casual Steakhouse Ave # BTG Listings Ave $ BTG Ave # BTG Listings Ave $ BTG

19 $8.86 24 $37.71

Casual Steakhouse Segment

Black Angus Longhorn Steakhouse Ted's Montana Grill

Cattlemens Lucille's BBQ Texas Land & Cattle

Charlie Browns Outback Tony Roma's

Claim Jumper Saltgrass Steakhouse Wood Ranch BBQ

Lone Star Tahoe Joe's

0

2.5

3.5

4.5

3.53

2

0

BTG Distribution by Price

BTG Distribution by Price – configuration based on an average of 24 BTB listings

Casual Steakhouse Variety Profile BTG

Our Variety Profile Graphs list overall percentages by leading varieties and number of listing by

variety on an average list for the segment.

(Average number of wine selections by variety for Casual Steakhouse composite)

Casual Steakhouse Variety Profile BTG

3

14

52 0

BTB Distribution by Price

4

3

2 2

1 1 1 1 1 1 1 1

BTG Distribution by Variety

Casual Steakhouse Variety Profile BTB

Casual Steakhouse Leading Producers/Varieties – BTG and BTB

5

4

3

2 2

1 1 1 1 1 1 1 1

BTB Distribution by Variety

Producer Variety # BTG Ave. $ BTG Rank Producer Variety # BTB Ave. $ BTB

Kendall-Jackson Chardonnay 146 $9.22 1 Kendall-Jackson Chardonnay 146 $35.75

Chateau Ste. Michelle Riesling 135 $7.01 2 Chateau Ste. Michelle Riesling 135 $26.60

Ecco Domani Pinot Grigio/Gris 134 $7.11 3 Ecco Domani Pinot Grigio/Gris 134 $25.90

Red Diamond Merlot 128 $7.68 4 Red Diamond Merlot 128 $29.33

J. Lohr Cabernet Sauvignon 88 $9.49 5 J. Lohr Cabernet Sauvignon 88 $34.50

Sutter Home White Zinfandel 84 $5.83 6 Coppola, Francis Cabernet Sauvignon 82 $38.00

Mirassou Pinot Noir 81 $8.25 7 Mirassou Pinot Noir 81 $31.50

14 Hands Cabernet Sauvignon 80 $6.38 8 14 Hands Cabernet Sauvignon 80 $26.50

Alamos Malbec 80 $7.63 9 Alamos Malbec 80 $30.00

Coppola, Francis Cabernet Sauvignon 77 $10.95 10 Columbia Crest Chardonnay 77 $33.00

Little Boomey Cabernet Sauvignon 77 $6.25 11 Jacob's Creek Moscato Bianco 77 $25.00

Columbia Crest Chardonnay 77 $8.75 12 Campanile Pinot Grigio/Gris 77 $31.00

Little Boomey Chardonnay 77 $6.25 13 La Marca Prosecco 77 $31.00

Jacob's Creek Moscato Bianco 77 $4.00 14 Dreaming Tree, The Red Blend 77 $41.00

Campanile Pinot Grigio/Gris 77 $8.25 15 Clos du Bois Sauvignon Blanc 77 $31.00

Dreaming Tree, The Red Blend 77 $10.95 16 Jacob's Creek Syrah/Shiraz 77 $36.00

Clos du Bois Sauvignon Blanc 77 $8.25 17 Beringer White Zinfandel 59 $22.80

Jacob's Creek Syrah/Shiraz 77 $9.50 18 Carnivor Cabernet Sauvignon 55 $32.33

Beringer White Zinfandel 59 $5.80 19 Franciscan Cabernet Sauvignon 53 $49.67

Carnivor Cabernet Sauvignon 55 $8.33 20 Beringer Cabernet Sauvignon 52 $31.67

Beringer Cabernet Sauvignon 52 $8.16 21 Mondavi Private Selection Cabernet Sauvignon 51 $28.50

Mondavi Private Selection Cabernet Sauvignon 51 $7.64 22 Wild Horse Pinot Noir 51 $40.00

Wild Horse Pinot Noir 51 $10.40 23 Woodbridge Cabernet Sauvignon 46 $26.00

Franciscan Cabernet Sauvignon 46 $12.49 24 Canyon Road Chardonnay 46 $23.00

Woodbridge Cabernet Sauvignon 46 $6.79 25 Meridian Chardonnay 46 $27.00

Canyon Road Chardonnay 46 $5.99 26 Red Rock Malbec 46 $28.00

Meridian Chardonnay 46 $6.99 27 14 Hands Merlot 46 $25.00

Red Rock Malbec 46 $7.29 28 Turning Leaf Merlot 46 $23.00

14 Hands Merlot 46 $6.49 29 14 Hands Moscato Bianco 46 $30.00

Turning Leaf Merlot 46 $5.99 30 Trinity Oaks Pinot Noir 46 $26.00

14 Hands Moscato Bianco 46 $7.79 31 Mondavi Private Selection Sauvignon Blanc 46 $27.00

Trinity Oaks Pinot Noir 46 $6.79 32 Sonoma-Cutrer Chardonnay 18 $44.40

Mondavi Private Selection Sauvignon Blanc 46 $6.99 33 Blackstone Merlot 17 $26.33

Blackstone Merlot 17 $6.83 34 Clos du Bois Chardonnay 14 $29.00

Clos du Bois Chardonnay 13 $7.63 35 Rancho Zabaco Zinfandel 14 $32.00

Darkhorse Cabernet Sauvignon 9 $6.50 36 Alexander Valley Vineyards Cabernet Sauvignon 9 $41.00

William Hill Chardonnay 9 $7.50 37 Darkhorse Cabernet Sauvignon 9 $25.00

Cavit Moscato Bianco 9 $7.00 38 William Hill Chardonnay 9 $29.00

Rancho Zabaco Zinfandel 9 $8.00 39 Rodney Strong Merlot 9 $33.00

Korbel Brut 8 $8.00 40 Cavit Moscato Bianco 9 $27.00

Estancia Cabernet Sauvignon 8 $8.00 41 Meiomi Pinot Noir 9 $42.00

Casual Steakhouse Leading Producers – BTG and BTB

Producer #BTG Ave $ BTG Rank Producer #BTB Ave $ BTB

Casual Steakhouse 2927 $8.80 Casual Steakhouse 2946 $37.54

Coppola, Francis 150 $8.38 1 Coppola, Francis 155 $34.00

Jacob's Creek 150 $7.63 2 Jacob's Creek 150 $29.50

Little Boomey 150 $5.95 3 Kendall-Jackson 146 $33.40

Kendall-Jackson 146 $8.60 4 Ecco Domani 144 $28.29

Ecco Domani 144 $7.78 5 Mirassou 132 $29.00

Mirassou 132 $7.81 6 La Crema 130 $42.00

Red Diamond 130 $7.10 7 Red Diamond 130 $26.67

Apothic 126 $8.93 8 Apothic 126 $33.33

La Crema 125 $10.18 9 Chateau Ste. Michelle 88 $27.80

Chateau Ste. Michelle 88 $7.70 10 Cupcake 85 $28.80

Cupcake 85 $7.95 11 J. Lohr 85 $32.20

J. Lohr 85 $9.04 12 Beringer 84 $26.38

14 Hands 83 $7.94 13 14 Hands 83 $29.25

Dreaming Tree, The 82 $9.98 14 Dreaming Tree, The 82 $37.67

Sutter Home 80 $5.98 15 La Marca 75 $30.00

Beringer 78 $6.68 16 Mondavi Priv. Select. 65 $29.25

La Marca 75 $7.25 17 Joel Gott 60 $36.25

Mondavi Priv. Select. 65 $8.01 18 Canyon Road 53 $22.50

Joel Gott 55 $10.16 19 Red Rock 51 $29.50

Canyon Road 53 $6.25 20 Columbia Crest 49 $29.50

Red Rock 51 $7.65 21 Roscato 48 $30.00

Columbia Crest 48 $7.99 22 Trinity Oaks 48 $26.00

Roscato 48 $7.79 23 Turning Leaf 48 $23.00

Trinity Oaks 48 $6.79 24 Woodbridge 48 $26.00

Turning Leaf 48 $5.99 25 Rodney Strong 23 $36.43

Woodbridge 48 $6.79 26 Sonoma-Cutrer 20 $46.00

Rodney Strong 17 $9.85 27 Santa Margherita 16 $45.40

Bison Ridge 15 $7.00 28 Bison Ridge 15 $27.00

Gascon, Don Miguel 13 $9.67 29 Clos du Bois 14 $31.17

Bogle 12 $8.00 30 Alexander Valley Vyds. 13 $48.00

Sonoma-Cutrer 12 $12.13 31 Gascon, Don Miguel 13 $35.67

Beaulieu Vineyard 11 $7.67 32 Bogle 12 $29.50

Clos du Bois 11 $8.42 33 Franciscan 12 $66.00

Alamos 10 $9.00 34 Beaulieu Vineyard 11 $28.00

Messina Hof 10 $9.00 35 Caymus 11 $79.00

Casual Steakhouse Leading Suppliers

Supplier # BTG #BTB BTG+BTB

Casual Steakhouse 3002 3021 6023

E&J Gallo 691 699 1390

Ste. Michelle Wine Estates 354 368 722

Jackson Family Wines 283 295 578

Constellation Brands 259 289 548

Trinchero 352 132 484

Pernod Ricard 237 234 471

Treasury Wine Estates 200 225 425

The Wine Group 97 97 194

J. Lohr 85 85 170

Francis Coppola 75 80 155

Palm Bay International 57 52 109

Terlato 31 41 72

Rodney Strong 17 23 40

Brown Forman 15 20 35

Banfi Vintners 16 16 32

Boisset Family Estates 13 17 30

Purple Wine Co. 17 13 30

Sonoma Wine Co. 15 15 30

Duckhorn 5 21 26

Bogle 12 12 24

Casual Steakhouse Profile: Black Angus (data for this sample is not current)

BTG Distribution by Price

BTB Distribution by Price

Black Angus Steakhouse Ave # BTG Listings Ave $ BTG Ave # BTG Listings Ave $ BTG

15 $8.05 18 $30.95

<$6.00 $6-$6.99 $7-$7.99 $8-$8.99 $9-$9.99

1

4

3

4

3

BTG Distribution by Price

<$25.00 $25-$39.99

4

14

BTB Distribution by Price

BTG Distribution by Variety

BTB Distribution by Variety

Supplier Distribution BTG and BTB

3 3

2

1 1 1 1 1 1 1

BTG Distribution by Variety

4

3

2

1 1 1 1 1 1 1 1 1

BTB Distribution by Variety

Supplier #BTG #BTB BTG+BTB

Treasury Wine Estates 5 7 12

Constellation Brands 3 3 6

E&J Gallo 2 2 4

Trinchero 1 2 3

Jackson Family Wines 1 1 2

Pernod Ricard 1 1 2

Purple Wine Co. 1 1 2

Rodney Strong 1 1 2

The Wine Group 1 1 2

Francis Coppola 1 1