The potential is clear.

(913) 529-4116www.windura .com

T h e p o t e n t i a l i s c l e a r .

T h e p o s s i b i l i t i e s c o u l d b e u n l i m i t e d .

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Franchise Program

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Windows of opportunity.The strong growth of the home improvement market has been well

documented for many decades, and most experts expect the boom

to continue. That’s a lot of opportunity for the businessperson with

the right vision, the right position in the marketplace and the commit-

ment to professionalism and customer service that will build their

business for the long term.

A Clear Vision of the FutureThere are more than a hundred million housing units in the

United States. Most of those homes—nearly 95 percent of them—

are at least five years old. Hundreds of thousands more reach the

five-year mark every year. And a five-year-old home is a prime

candidate for home improvements.

As a WinDura franchisee, you’ll be well-positioned to take

advantage of the continuing home-improvement boom. You will

be the owner of a business that specializes in two key remodeling

segments—the installation of increasingly popular vinyl replacement

windows and the repair of rotting wood trim components.

• You’ll have access to perhaps the highest quality replacement

window on the market today, a product line that’s available only

to WinDura franchisees. The WinDura replacement window line

offers a complete selection of options for your customers to

choose from, including multiple glass packages that provide

increased energy efficiency for any climate and budget…plus

one of the widest arrays of color and design options available,

to help your customers choose the window that best fits their

home’s décor.

• You’ll have the revolutionary DuraTrim solution for customers

who are victims of the nationwide epidemic of rotting wood

trim around doors and windows.

• You’ll have effective systems for generating leads, closing sales,

estimating, ordering, installation and follow-up.

• And you’ll have the continuing support of a committed franchise

company—from initial business setup and training to marketing

and promotional services.

If you’re looking for the tools to build a strong future in a

business of your own, we invite you to read on with care. The

WinDura franchise program may be the window of opportunity

you’ve been looking for.

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• Precise, custom fit. WinDura windows are custom-manufactured

to fit each home’s existing window openings—at tolerances of less

than a quarter-inch—providing a more effective barrier against

air and water infiltration... and avoiding the added carpentry

expense and negative design impact of changing the openings to

accommodate stock sizes of off-the-self windows.

• Unmatched beauty. WinDura windows are available in a wide

variety of exterior and interior colors, interior woodgrain choices

and designer glass options—to offer the perfect complement to

any architectural or decorating style.

• Complete selection. There’s a WinDura window to fit every

consumer’s budget.

• Available exclusively through WinDura franchisees.

• Lifetime warranty. For your customers’ peace of mind,

all WinDura products are backed by our exclusive, written

Lifetime Warranty.

The home improvement market has been one of the nation’s most steadily

growing segments for a number of reasons. First, in a typical year during

the last decade, sales of existing homes outnumbered new homes by a ratio

of five or six to one… and every one of those existing-home purchasers is

likely to do some remodeling when they move in. Second, the well-known

“Don’t Move, Improve” phenomenon shows that people who don’t move

are often remodeling their current home instead. And, finally, even those

new homes are getting older every year—inevitably reaching the five-year

mark when they’ll start needing repairs and replacements.

And what’s one of the first projects for homeowners who want to

dramatically improve their homes? Replacing their windows. They replace

their windows to cut down on drafts and save on energy costs. They do

it for easier cleaning and maintenance. And they do it to improve the

appearance of their homes; in fact, window replacement is the only

significant remodeling project that improves both the interior and exterior

appearance of the home.

So there is indeed a window of opportunity here. There are millions

of them, in fact. According to industry sources, the remodeling and replace-

ment markets have accounted for sales of more than 20 million windows

per year through the 1990s, and forecasts point to sustained steady growth

through the early part of the 21st century.

A Growing Share of the FutureFor those considering a future in the home improvement industry,

vinyl windows show significant advantages over aluminum, wood,

clad wood and other materials. Vinyl windows have captured an ever-

growing share of the total market… and in recent years have become

the single most popular construction for replacement windows. Industry

analysts estimate that vinyl windows have achieved better than 50 percent

growth over the past decade, and now account for nearly half of all

replacement window sales nationwide.

Americans are spending more than 100 billion dollars a year on

home improvements. A large portion of their spending is on function-

al improvements—to reduce the effort and expense of maintaining

their homes, to increase their market value, and to make them more

comfortable, secure, efficient and economical places to live.

WinDura windows can help homeowners meet all those

objectives... while helping you carve out a share of the growing

home improvement market.

Exclusive, Quality WindowsUnlike the high-maintenance wood and less-efficient aluminum

windows, WinDura windows are designed and manufactured in the

U.S.A., using state-of-the-art German technology to achieve the ideal

combination of beauty and function.

• Low maintenance. WinDura windows are made from uiPVC,

a high impact resistant vinyl that resists pitting, rotting and

corrosion and never needs painting or staining.

• Energy efficiency. WinDura windows achieve excellent energy

efficiency as the result of fully fusion-welded sash and mainframes

that ensure strength as well as providing an airtight, watertight

seal; vinyl construction that provides higher thermal performance

than wood or metal; and mainframes that are filled with pre-

expanded high-density solid-polyurethane insulation (the same

type used in many refrigerator/freezer doors). In fact, WinDura

window systems meet ENERGY STAR™ requirements for

all regions of the country.

A strong future starts with a strong foundation.

R Factor Comparison of Window Frame Materials(per linear inch)

R-Core® Polyurethane InsulationWoodHollow VinylSteelAluminum

.less than 1 .375 .700

Very old windows

Today's minimum property standard

Brand name wood — double-hung windows

WinDura double-hung windows

WinDura casement windows

.012 .098 .160 .375 .700

Air Infiltration Rates

Enter a market that’s growing every year...

Sources: National Association of Home Builders, U.S. Census Bureau,National Association of Realtors

0

2

4

6

8

10

12

14OtherVinyl

Wood/Clad WoodAluminum

20022000199819961994

Sales of Prime Windows for Remodeling & Replacement

Milli

ons

of U

nits

$110

$135

$160

$185

$210

200920082007200620052004200320022001

Billio

ns o

f Dol

lars

Residential Improvements & Repairs Forecast, 2001–2009

Sources: Window & Door, Chelsea Building Products

Less infiltration means less energy loss. Amount of air infiltration per lineal foot of crack per ASTM TEST E-283. Certyified air infiltation tests by national Certifgiedf Testing Laboratories, York, PA

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With a WinDura franchise, your opportunities won’t be limited to

replacement windows.

Currently, American homeowners face a nationwide epidemic

of rotting wood, especially trim around windows and doors, in

houses that may be only a few years old. This problem has been

facilitated by the inconsistent quality of wood products used today

in many residential construction applications, as well as improper

painting techniques.

Traditional solutions, like replacing rotted areas with new wood

and then repainting, are temporary at best. Covering the exposed

wood trim area with aluminum capping is a solution many remodel-

ing companies offer; however, this option has many limitations and

still can’t guarantee that the covered wood won’t rot again.

As a WinDura franchise owner, you’ll be able to provide a

revolutionary solution... by actually replacing rotted wood with

similarly-styled solid cellular PVC trim components called DuraTrim.

Windura’s DuraTrim components look like wood, are paintable,

cannot rot, and provide the long-term value homeowners want.

A lifetime-quality trim alternative, DuraTrim is offered in a broad

range of trim styles to accommodate most residential applications.

The WinDura team is ready to show you how to effectively enter

the rapidly growing home improvement category of rotted wood

repair by utilizing its signature DuraTrim permanent trim system. And

we’ll teach you the WinDura system for creating lifetime relationships

with your customers—so that, when the time comes to replace their

windows, yours will be the number they call.

Solid opportunities for additional business.

The team behind the WinDura franchise opportunity has been

committed to the replacement windows business since 1984. And

that focus has allowed them to build a high-growth business —

from the ground up.

Working together in Kansas City, Missouri, the WinDura team

developed the business principles, philosophies and innovative

practices behind the WinDura franchise concept. This team:

• Pioneered the use of the showroom concept as an effective

means of attracting customers and helping to educate them

about remodeling products and services.

• Created Integrity Selling sales techniques and a training program

to attract and develop outstanding sales representatives who

provide excellent customer service.

• Forged key strategic partnerships with manufacturers who

provide exceptionally high quality, exclusive products and

successful systems.

• Developed innovative programs and websites to market and

manage the business.

They know the value of offering premium, exclusive products

and superior installation, providing exceptional customer service,

and backing their work with a strong warranty. And they’ll help you

put the Windura principles and programs to work in your business.

before after

Windura Management Team

Classroom training

Field training

Ongoing support

As a WinDura franchise

owner, you’ll be able to

provide a revolutionary

solution ... by actually

replacing rotted wood with

similarly-styled solid

cellular PVC trim

components called

DuraTrim.

Franchise Program

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The WinDura franchise program puts you in charge of a compre-

hensive business model that’s been developed and refined in practice.

Effective lead generationThe WinDura franchise program is designed to help you get your

business off to a fast, effective start ... and to provide the tools you

can use to maintain that momentum.

One key program component is the custom suite of business man-

agement software, which includes an effective prospect management

system, with templates and databases for identifying, qualifying and

tracking leads and referrals, prospects and current customers.

We’ll also help you take advantage of the high repeat-sales

potential in this business. Since homeowners often replace windows

and trim in stages, your current satisfied customers are also prime

targets for additional future business... and we’ll equip you with

strategies and materials to help you convert that potential into sales.

In addition, we’ll support your efforts with comprehensive training

and materials for generating leads through—

• Direct mail programs, complete with strategies, materials and

initial lists for quarterly mailings to promote your business...

including newsletters, marriage mailers, and geographically

targeted mailers.

WinDura provides the tools and guidance you need.

• Yellow Pages and newspaper advertising, complete with sample ad

slicks and placement strategies for maximizing the return on your

advertising investment.

• Home Shows and Builder Shows in your community, complete

with a sample layout for your booth, as well as designs for mall

displays and follow-up materials ... and comprehensive training in

how to make effective use of shows and follow up productively on

the leads they generate.

• Customer referral programs, complete with material designs and

recommended incentives to encourage your existing customers

to refer their friends, neighbors and relatives to you for a sales

presentation.

• Cross-referral programs, complete with strategies and materials

to help you establish cooperative referral programs with other

businesses like realtors and non-competing contractors.

A complete sales presentationFour key elements of the WinDura franchise program have been

designed specifically to help you make effective, productive sales

presentations—with the kind of high closing rate that will

generate a superior return on your investment of time, effort and

selling expense.

• The WinDura product line is demonstrably superior to

competitive lines. Manufactured and private-labeled for WinDura

by a major window manufacturer, it offers state-of-the-art function-

al performance, a full range of price points, design and color

options ... plus a selection of exclusive, premium products that are

available only as part of the WinDura franchise program. And all

WinDura products are backed by a true lifetime warranty, covering

both materials and labor—in writing. This Lifetime Customer-Care

Warranty is even transferable to subsequent owners of the home!

• The WinDura showroom concept is one of the most obvious

differences that distinguishes a WinDura franchisee from an ordi-

nary replacement window or remodeling company. Your WinDura

showroom becomes an important signal to your customers—

reinforcing your stability, your integrity, and the credibility of your

customer-focused consultative sales approach.

• The WinDura in-home sales program is customer-focused

and education-based, utilizing both an easy-to-follow flip-chart

presentation binder and a pair of exclusive demonstration kits

to help consumers make an informed purchase decision. The

complete presentation includes a dramatic heat-gun demonstration

that provides graphic evidence of the comparative energy efficien-

cies of WinDura Good, Better and Best windows—as well as some

of the major competitive lines. Another demonstration kit includes

a complete selection of window parts, to highlight the premium-

quality construction of WinDura windows and underscore the

reasons for their superior performance and durability.

• The WinDura consumer finance program is designed to make

it easier for your customers to make their purchase decisions...

easier for them to replace more windows at a time ... and easier

for them to get the functional and aesthetic benefits of your Better

or Best products. WinDura will help you negotiate with third-party

lenders and put together a custom financing referral program that

will be most beneficial for your customers and for you.

Proven installation proceduresTwo important keys to long-term customer satisfaction are the

quality of the installation and the professionalism of the installers.

So the WinDura franchise program includes comprehensive training

for you and your staff in all aspects of replacement window and trim

installation—from measuring and estimating to job completion

and clean-up—with particular attention to the details that make

the difference in a quality job… and a satisfied customer.

Easy-to-learn operational systemsThe WinDura franchise program includes exclusive programs and

systems to help you manage your business. In addition to comprehen-

sive operations manuals, one key tool is the customized WinDura

suite of integrated business software that’s exclusively available to

WinDura franchisees. In addition to valuable prospect management

capabilities, this suite also includes powerful but easy-to-use account-

ing software... plus a full range of office management programs,

including database and spreadsheet capabilities.

On-site consultations

In-home presentations

Expert installation

Customer satisfaction

The WinDura franchise program has been created for those

who are ready and able to take advantage of the booming home

improvement market. It’s been designed to offer a new way of

doing business in the remodeling industry—by providing the

quality products, expert installation and excellent customer service

that builds long-term relationships.

If you’re an ambitious, sales-oriented individual who has what

it takes to build a business in a huge and growing market, maybe

it’s time to open the window to your future. Fill out and submit

the enclosed Request for Information... or give WinDura a call

for more information.

We’re looking forward to speaking with you, and to helping

you build your new business future, soon.

Start building your futuretoday...with WinDura.

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