Ryan CrawCour Solution Architect & Microsoft v-TSP, Windows Azure Platform 31 May 2011

Is Windows Azure right for you?

Why the Cloud?

Why Microsoft?

Why Windows Azure?

Why “not” Windows Azure?

How do I get in?

What we will cover …

Office 365

CRM Online

SharePoint Online

What we won’t …

Why the Cloud?

Cloud =

BIG

Cloud is REAL

Cloud is EXCITING

Just like Electricity

vs

Easy

Ubiquitous

Lower barrier of entry

Consumption-based billing

Capacity on tap

Benefits of a Utility Service Model

It’s been done before

The Cloud is just fancy Virtualisation

The Cloud is not for me because I don’t … Build hugely scalable applications

Use technical computing, map/reduce, etc.

The Cloud is not for me because I am an Enterprise

Cloud Computing locks you in to a vendor

The Cloud is not secure

Debunking the Myths

Why Microsoft?

Breadth

Symmetry

Synergy

Experience

Why Microsoft?

Microsoft Cloud

Windows Azure

Windows Server

SQL Server

System Center

Visual Studio

Traditional Datacenter Hardware

Choice of Hardware

Software purchased as a product

Customer / Partner delivers IT service

Server Platform

Windows Azure

SQL Azure

System Center

Visual Studio Windows Azure Platform

Appliance

Specified Hardware ( Compute-Network –

Storage)

Software acquired as a service

Microsoft / Partner / Customer delivers IT

service

Service Platform

Private or Public

Cloud

Windows Azure

platform

appliance

Traditional

Datacenter Private or

Public Cloud

Windows

Server

Off-Premises Options (Private or Public)

On-Premises Options

Common

Development Tools

.NET Framework

Management

Identity

http://blogs.pcmag.com/miller/assets_c/2010/10/Cloud%20Vendor%20Emphais-16535.php

“By 2013, only Microsoft and VMware will be perceived as leaders in both cloud computing and enterprise computing.” - Gartner

MS emphasizes offerings on all the fronts

Why Windows Azure?

Types of Cloud Stuff

consume

Software-as-a-Service

“SaaS”

build

Platform-as-a-Service

“PaaS”

host

Infrastructure-as-a-Service

“IaaS”

Packaged

Software

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Yo

u m

an

ag

e

Man

ag

ed

by v

en

do

r

Infrastructure (as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Yo

u m

an

ag

e

Yo

u m

an

ag

e

Platform (as a Service)

Man

ag

ed

by v

en

do

r

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software (as a Service)

Man

ag

ed

by v

en

do

r

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

AppFabric

Windows Azure Platform

Usage Patterns for Cloud

Growing Declining

Flat Burst

Seasonal

Unpredictable

Scenarios for Cloud Computing Scenario Why Suitable

Public facing Web Sites You’re already comfortable with it being on the Internet

Applications with Changing Load Benefit from cost efficiency provided by Elastic nature of the Cloud Only pay for what you use

Applications with Uncertain Lifetime Easy Entry and Easy Exit

Scale Fast or Fail Fast Turn up the power, turn down the power as you need

Data Centre Extension Burst overflow during peak periods

Disaster Recovery Off-site back-up storage or fail over

SaaS Business Model Cloud is ideally suited to do SaaS

Physical Control Geographic Proximity Regulatory Compliance Data Security Data Sovereignty

Does this mean Cloud is NOT for me ?

What are (some of) the challenges?

How do I get this Cloud Thing?

“Reach for the Sky.” – Woody in “Toy Story”

Evaluating Cloud Computing “Adventure is just bad planning” – Roald Anderson, Norwegian Explorer

1

Awareness

2

Assessment

3

Experiment (POC)

4

Adoption

Clarity & Insight

Identifying Opportunities

SLA Requirements

Data Sensitivity

Policy Barriers

Regulatory Barriers

Platform Alignment

Ease of Code Migration

Ease of Data Migration

Savings

Access Method

Usage Pattern

Calculating TCO

On-Premises TCO Hosting

Facilities – including energy & cooling costs

Hardware

Licensing

Maintenance

Labour

Other

In-Cloud TCO Data transfers

Compute

Storage

CDN

SQL Azure

Access Control

Service Bus

Other

Savings & ROI

Monthly Savings = In-Cloud TCO – On-Premises TCO

Total Savings = Savings X Months

ROI = Total Savings – Migration Expenses

And that’s a wrap…

The Cloud is BIG, it’s REAL, it’ Happening!

Microsoft is well positioned in PaaS Microsoft has synergy & symmetry from on-premises to

the Cloud and back again

Windows Azure Platform is great, for the right scenario

Intergen knows Windows Azure…

Questions

Thank You