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แคมเปญ และกจกรรมทางการตลาด(ตลาคม – ธนวาคม 2552)

Office No Better Time

The Efficiency Partner Incentive Partner Support and Tools

Windows 7 งานเปดตวส าหรบลกคาทวไป, Paragon Hall, 31 Oct -1 Nov

งานเปดตวส าหรบลกคาองคกร (The Efficiency), QSNCC, 17 Nov 09

Crisis Turing Point II Oct-Dec 09

The Right Windows

โปรแกรมทนาสนใจส าหรบไตรมาสน

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www.microsoft.com/thailand/crisis

Microsoft solutions Products1) เพมประสทธภาพ (Execution efficiently )Desktop Deployment Windows 7Application Integration BizTalk 2009

Better Infrastructure and Data Center ManagementWindows Server 2008 R2, System Center,Forefront

Relationship Management Dynamics-CRMHigher productivity & quality in software development Visual Studio with MSDN SubscriptionStreamline your software team development Visual Studio Team System2) ลดคาใชจาย (Efficiency in reduce cost)Collaboration SharePoint ServerUnified Communication Communication Server, Exchange ServerVirtualization Windows Server 2008 R2, System CenterBusiness Intelligence SQL2008, SharePoint Server3) ลดความเสยง (Enhance Risk Management)

Improve SecurityInformation Protection (Rights Management Service, Bit Locker, Removable Devices Control)

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1 Drive Business Value Messaging E-DM 2 Free Benefits in Landing Page3 Office Small Business Promotion

Saving Cost More ProductiveReduce Complexity

(Easy to manage)More Secure

Solutions:

• Resources consolidation

via- virtualization for cost

saving

Solutions:

• Work faster by Branch

Cache

• Improve control and reduce

helpdesk cost Direct Access

Solutions

• Bit Locker and Bit Locker

To-Go

•Protection of network with

Active Directory

‘The New Efficiency’

The revolution of cost and business efficiencies

Commercial Launch 17 Nov 2009, QSNCC 1,200 ITDMs/IT Pros, 25 Partners

Need better Technology to

Save Cost?

Need better and Faster

Access to your Data?

Need more time reduce

complaints from business

users?

Solutions:

• Problem Step Recorder

• Windows XP Mode

Afraid of losing data on

your PC or Server?

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Pre launchLaunch

17 Nov 2009

Sustain

Awareness

Participation

• Business Value Messaging

“The Efficiency ”

(Direct Marketing)

● Articles by Experts SMB

Portal (Computer Today,

Commart, PC Mag)

• Pre-Launch Technology

Preview :Windows Duo Blended

(16 Sept, 1 Oct)

• Sign up for Event GET

FREE Windows 7

Limited Edition T-Shirts

(First 200 only)

• Launch Event with PR

support to stir the buzz of

“The New Efficiency”

• Partner Technology

Showcase

• Joint Microsoft and Partner

Booth

• Fill in Questionnaire and sign

up for post –launch seminar

Series

• Special Offer :

Windows Server 2008R2

1 –Day -Training

• Customer Voice from Events

• Technology Update and

Promote Thru-Partner

• Mini-Campaign

• Participate in Post Launch

Seminar Series by Microsoft

and TPM

( 19 Nov, 27 Nov, 2 Dec and 1

more date in Dec)

• On-Demand Event Webinar

• Special Offer :

Windows Server

2008R2

1 –Day -Training

October November November-December

+

Objective # Drive Windows Upgrade

(Oct-Dec)

Objective # Drive Windows 7 and Right Licensing

(Nov-Dec)

Inside Sales

Call Campaign

Windows 7 on Small Medium

Business Portal

www.microsoftsmb.com

E-Newsletter Windows 7

Series (Oct, Nov, Dec)

Windows 7 Upgrade

Offer

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www.microsoft.com/thailand/offer

The Efficiency Promotion

Purchase WS2008R2

Std, Enterprise

1 Server 10 CALs (Open

NL-L only) GET FREE

WS2008 Training 1 Seat

(Limited only 50 deals)

1

0

Windows Vista (OEM) ทมาพรอม Upgrade Option ฟอรม ส าหรบลกคา

• โปรแกรมสนสด: 31 มกราคม 2553 ขนอยกบจ านวนสนคาในสตอก

• ขอแนะน า: ลกคาทซอ COEM ควรลงทะเบยนทาง website กอนวนท 22 ตลาคมนจงจะไดรบ Windows 7 ภายใน14วนหลงจากวนท22 ตลาคม แตถาลงทะเบยนหลงจากวนท 22 ตลาคม อาจไดรบแผน Windows 7 เกนกวา 14 วน

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10/16/2009

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.

Entry Package

Normal Package

Best Package

1. แพคเกจส ำหรบ รำนคำรำยยอย

2. แพคเกจส ำหรบ รำนคำรำยกลำง

3. แพคเกจส ำหรบ รำนคำรำยใหญ

Window 7 (OEM) Pre-order Promotion ส าหรบ บรษทคคา(โปรโมชนพเศษส าหรบการสงซอลวงหนา)

โปรแกรม: วนนถง 22 ตลาคม 2552 เนองจากโปรโมชนแพคเกจมจ านวนจ ากด ขอสงวนสทธใหกบบรษทคคาทสงซอกอน

Partner Action:

ควรสงสนคาจากตวแทนจ าหนาย(Ingram & Synnex) ภายในวนท 19 ตลาคม เพอไดรบสนคาในวนท 22 ตลาคมเปนตนไป

สอบถามรายละเอยดของแตละแพคเกจจากOEM Account manager ของทาน

•Over 400 Software Solutions from 150 local

ISVs

•Very easy to find solution online by vertical

industries, horizontal solution types, or keywords

•Custom Solution- find partners with specialized

Microsoft technology skills when you need the

most

•Increase Thai ISV partners opportunity to

connect with customers easier than ever before

www.microsoft.com/thailand/isv

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ส าหรบ 50 ทานแรกทลงทะเบยน และเปดการใชงาน

1

www.mpn-diy.com/

3

Windows 7 Excitement Campaign2

ERP Finance Campaign

Coming Soon.

The Efficiency Campaign

Office No Better Time Campaign

4

Your opportunities to generate new business

Set GoReady

www.microsoft.com/thailand/partner

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แคมเปญ และกจกรรมทางการตลาด(ตลาคม – ธนวาคม 2552)

กตตศกด โควนททววฒน

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Communications Collaboration Business Intelligence

Core IO

BPIO

Promotions – Open and Select

Broad Campaign - Air Cover• Crisis Turning Point part with customer’s evidence

• Commercial Launch – Windows 7, Exchange 2010, Windows Server 2008 R2

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Unified

Communications

Collaboration

Business

Intelligence

Drive to “The New Efficiency”

for lead qualification

MS Events

Follow up leads by

Marketing engines

Pre-Launch Launch Date – 17 Nov 09 Post-Launch

Customers perceive MS Solution Value Experience “The New Efficiency”

Sa

ve

Cost a

nd

Th

e n

ew

effic

ien

cy m

essa

ge

Maintaining Momentum

TPM

Promotions

Experience

Center/Focus

group

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Update: Government IPR Campaign & Windows Mis-Licensing Campaign

Prawit Pipobpinyo

Government IPR Campaign Update

September October NovemberAugust December

Hotline Campaign and

BSA Letter Aug - Sept

17

Countdown to

Crackdown Campaign

17 Sept -26 Oct

26

Crackdown

D-Day – 26 Oct

26

BSA Press Conference Police Press Conf

Media:

• Local Newspapers 26 Sept to 26 Oct

• TV Documentary Program 15 Oct (on air)

• Radio PR Oct

20,000 Gov’t LettersGov’t Call Down to

follow up with Letters

Open for legalization Police Enforcement

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“Windows is the air we breathe”

Windows Desktop Licensing

THE SOLUTION

• Use the information in this presentation to help your customers

understand the ways to buy Windows desktop licenses and the related

licensing rules. Proper communication of this information can lead to

greater revenue and license compliance for customers.

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Preinstalled by the

PC manufacturer.

Available to purchasers

of new PCs only.

For customers needing a

small quantity of licenses.

Sold in single-unit, shrink-

wrapped boxes.

For customers who need 5 or

more licenses.

Many customer programs

and options such as Open License,

Select License, and Enterprise

Agreements.

Full underlying Windows desktop

licenses are not available under

Volume Licensing – only Windows

desktop upgrades.

OEM Retail

Full underlying Windows Desktop Licenses Windows Desktop upgrade

licenses only.

It‟s important to understand the various ways in which customers can acquire Windows desktop

licenses. Below you will find a summary of the Microsoft Windows desktop licensing channels.

Ways to Buy Windows Desktop Licenses

I have a Volume Licensing. I can buy a naked PC from OEM.

I am an education customer with CASA / MSDN Academic. I can buy naked PCs from OEMs.

GGWA is perpetual and can be transferred from one PC to another

I can buy naked PC and then buy GGWA to cover later

Volume Licensing only cover Windows OS upgrade licenses

CASA & MSDN AA cover Windows Upgrades only.

GGWA is „tied‟ to the device on which software is first installed. Customers may not transfer the license without that device.

GGWA is for existing PC. Customers have to buy OEM licenses with the new PC.

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Common Windows Licensing Scenarios

Do your customers know

that the OEM channel is

the most cost-effective

channel for Windows

desktop licenses?

Do your customers know

that getting a

“naked” PC can leave

them vulnerable??

Do your customers

know Volume Licensing

Agreements cover

Windows desktop

upgrades only?

Do your customers know

Volume Licensing

Agreements may not be

used to upgrade from

Windows Home versions

to Business versions*?