Window displays: Types of displays

Point of sale is a point where the customers physically touch and feel the product eventually

leading to the sale of a product. This is the place where the customer develops and understanding

of the brand, the store, the service, etc. Here are a few types of window displays popularly used

for retail outlets.

Promotional display: In this category, the current offers and schemes are displayed over

the window to highlight how the customers would benefit by walking into the store. This

is a short term technique as it immediately increases traffic into a store.

Products display: Some stores prefer to display their best products on the window so as to

attract customers.

Institutional display: This is specifically to represent the stores image as a whole and not

a particular product or offer. This is mainly done for image building and is helpful at the

long run.

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