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Window and Door
Market Trends &
Opportunities
Review of Home Innovation Research Lab’s
Builder & Consumer Practices Data
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Home Innovation Research Labs• Founded in 1964 as a wholly-owned subsidiary of NAHB
• Independent, for-profit researchers assisting development and commercialization of new building technologies – Engineering research & development
– Market & field research
– Laboratory testing
▪ #1 in green home building certification (NGBS)
▪ Building codes and standards developers
▪ Partners with ICC-ES to fast-track issuance of ESRs
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Annual Builder & Consumer
Practices Surveys
• Home Innovation has been tracking annual materials purchases since 1995
– Builder Practices Survey of 1,500 U.S. Builders
– Consumer Practices Survey of 100,000+ U.S. households
• Reports comprise residential U.S. new homes and home remodeling markets for building materials
• Data development methods includes balancing by1) geographic area 2) builder size 3) purchase volumes and 4) homeowner demographics
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
U.S. New Housing Mix
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Apartment/Condo
SFD Moveup
SFD Starter
SFD Luxury
Townhouse/Duplex
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Forecasted Growth for Housing
Starts, Average Annual Growth,
2017 - 2022SFD Starts MF Starts
NEW ENGLAND 2% -1%
MID-ATLANTIC 2% 1%
EAST NORTH CENTRAL 3% 1%
WEST NORTH CENTRAL 2% -1%
SOUTH ATLANTIC 5% 2%
EAST SOUTH CENTRAL 3% 0%
WEST SOUTH CENTRAL 4% 0%
MOUNTAIN 5% 0%
PACIFIC 5% 0%
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Exterior Foam Wall Sheathing by
Thickness, New SF Homes
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
2011 2012 2013 2014 2015 2016 2017
2 inch
1 1/2 inch
1 inch
3/4 inch
1/2 inch
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Wall Heights in New SF Homes
0%
10%
20%
30%
40%
50%
60%
2012 2013 2014 2015 2016 2017
8 feet and Lower
8.5 and 9 feet
10 feet and Higher
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Average Number of Windows
per New Home
0.0
5.0
10.0
15.0
20.0
25.0
Average Windows perSFD Home
Average Windows perMF/SFA Unit
Average Windows perHouse
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
New Home and Remodeling
Window Installations, 2017 (1000’s)
494
1,214
1,710
1,093
4,951
1,313
2,740
2,117
2,388
2,170
5,254
6,962
3,640
8,097
2,191
3,364
2,700
4,081
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
New England
Mid-Atlantic
E N Central
W N Central
S Atlantic
E S Central
W S Central
Mountain
Pacific
New Home Windows Home Remodeling Windows
An estimated 58 million windows were installed in residential properties in 2017
Source: Annual Builder & Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Trend in New Home Window
Frame Materials
0%
10%
20%
30%
40%
50%
60%
70%
80%
Wood (no cladding)
Wood, aluminum clad
Wood, vinyl clad
Aluminum
Vinyl
Composite or fiberglass
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Window Purchases by
New Home Price-Point
20%
13%
39%
13%
4%7%
65%
79%
46%
2% 3%
8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Starter Moveup Luxury
Wood
Aluminum
Vinyl
Composite & Other
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
New Home Window Purchases
by Size of Home Builder
37%
23%
13%9%
7%4%
47%
65%
81%
7% 5%1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Builds 1 - 10Homes/Year
Builds 11 - 50Homes/Year
Builds 51+Homes/Year
Wood
Aluminum
Vinyl
Composite & Other
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Geographic Differences in
New Home Window Purchases
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Wood Vinyl Aluminum Composite and Other
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Venting Styles in New Home
Windows, 2017
Casement, 11%
Awning, 1%
Double hung, 31%
Single hung, 37%
Sliding, 12%
Fixed -rectangular, 6%
Fixed -round-top, 1%
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Venting Styles in New Home
Windows, 2017
0%
10%
20%
30%
40%
50%
60%
Casement
Awning
Double hung
Single hung
Sliding
Fixed - rectangular
Fixed - round-top
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Characteristics of Window Glazing,
New Homes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Clear
Low-E
Tinted
Gas filled
Impact resistant
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Characteristics of Window Glazing,
New Homes 2017
Single glazed, 5%
Double glazed, 90%
Triple glazed or more, 4%
Heat-mirror, 1%
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Trends in Home Remodeling
Window Frame Materials
0%
10%
20%
30%
40%
50%
60%
70%
Wood
Aluminum
Vinyl
Composite &Other
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Geographic Differences in Window
Purchases for Home Remodeling, 2017
0%
10%
20%
30%
40%
50%
60%
70%
Wood Vinyl Aluminum Composite and Other
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Window Venting Styles in Home
Remodeling, 2017
Single-hung, 26%
Double-hung, 41%
Casement, 7%
Awning, 2%
Sliding, 15%
Transom, 0%
Rectangular Fixed, 5%
Curved-top fixed, 1%
Skylight, 1%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Purpose of Window Installation in
Home Remodeling, 2017
For replacement,
90%
For new addition or
window opening, 10%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Grills on Home Remodeling
Windows
0%
10%
20%
30%
40%
50%
60%
70%
2011 2012 2013 2014 2015 2016 2017
Came with grills
Purchased grillsseparately
No grills
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Characteristics of Window Glazing
in Home Remodeling, 2017
27%
65%
40%
7%
0% 10% 20% 30% 40% 50% 60% 70%
Plain (clear)
Low-E
Argon filled
Tinted
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Share of Pro Installations in
Home Remodeling – Fenestration
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Exterior Doors
Patio Doors
Windows
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Window Place of Purchase in
Home Remodeling Windows, 2017
Home Improvement Warehouse,
30%
Hardware Store, 2%
Specialty Store or Other, 63%
Lumber Yard, 5%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Brand Decision for Windows in
Home Remodeling, 2017
Homeowner, 58%
Friend or relative, 11%
Contractor, 24%
Other, 8%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Exterior Door Purchases in
New Homes, 2017 (thousands)
253
293
673
149
100
570
218
786
0 500 1,000 1,500 2,000
Other
Wood -- raised panel
Wood -- flush
Steel -- raised panel
Steel -- flush
Fiberglass
Front Entry Other Entry
An estimated 8 million entry doorswere installed in residential properties in 2017 (new homes + remodel)
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Exterior Entry Door Purchase
Trends, New Homes
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Wood -- raised panel
Wood -- flush
Steel -- raised panel
Steel -- flush
Fiberglass
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Front Entry Doors,
New U.S. Homes 2017
Wood --raised
panel, 19%
Wood --flush, 4%Steel -- raised panel, 22%
Steel --flush, 2%
Fiberglass, 50%
Other, 2%
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Other Entry Doors,
New U.S. Homes 2017
Wood --raised panel,
8%
Wood --flush, 5%
Steel --raised panel,
31%
Steel --flush, 12%
Fiberglass, 42%
Other, 1%
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Features of Front Entry Doors,
New Single Family Homes
0%
5%
10%
15%
20%
25%
30%
35%
40%
Double Doors
Sidelights on one side
Sidelights on both sides
Transom
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Front Entry Doors by Builder Size,
New Single Family Homes 2017
32%
23%25%
22% 23%
10%
44%
53%
65%
0%
10%
20%
30%
40%
50%
60%
70%
BUILDERS OF 1-10HOMES A YEAR
BUILDERS OF 11-50HOMES A YEAR
BUILDERS OF 51+HOMES A YEAR
Wood
Steel
Fiberglass
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Front Entry Doors by Price-Point of
New Single-Family Home 2017
17%
25%
40%
25%
16%14%
58% 58%
43%
0%
10%
20%
30%
40%
50%
60%
70%
Starter Move-up Luxury
Wood
Steel
Fiberglass
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Other Entry Doors by Builder Size,
New Single-Family Homes 2017
18%
9%14%
35%
47%
35%
45%41%
51%
0%
10%
20%
30%
40%
50%
60%
BUILDERS OF 1-10HOMES A YEAR
BUILDERS OF 11-50HOMES A YEAR
BUILDERS OF 51+HOMES A YEAR
Wood
Steel
Fiberglass
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Other Entry Doors by Price-Point of
New Single-Family Home 2017
15%
10%
18%
46%
39% 38%38%
50%
42%
0%
10%
20%
30%
40%
50%
60%
Starter Move-up Luxury
Wood
Steel
Fiberglass
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Exterior Doors in U.S. Home
Remodeling, 2017
Wood - raised panel, 18%
Wood - flush, 9%
Wood - other, 5%
Steel - raised panel, 25%
Steel - flush, 8%
Steel - other, 8%
Fiberglass -smooth, 16%
Fiberglass -woodgrain, 9%
Fiberglass -other, 1% Raised panel and
woodgrain more popular on Front Entry
Smooth and flush more popular on Other Entry
Steel: 41%Wood: 32%Fiberglass: 26%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Front Entry Doors,
Home Repair & Remodeling 2017
0%
10%
20%
30%
40%
50%
60%
Wood
Steel
Fiberglass
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Other Entry Doors,
Home Repair & Remodeling 2017
0%
10%
20%
30%
40%
50%
60%
70%
Wood
Steel
Fiberglass
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Place of Purchase – Exterior Entry
Doors in Home Remodeling
Home Improvement Warehouse,
70%
Hardware Store, 3%
Specialty Store or Other, 22%
Lumber Yard, 4%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Shares of Remodeling Exterior Door
Purchases at HIWs
0%
10%
20%
30%
40%
50%
60%
Home Depot
Lowe's
Menards
Other
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Share of Professional Installations in
Home Remodeling, 2017
68%
84%
60%
0% 20% 40% 60% 80% 100%
Patio Door
Windows
Exterior Doors
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Patio Door Purchases in New
Homes & Remodeling, 2017
123
124
193
52
178
193
488
90
126
134
126
314
266
254
411
0 100 200 300 400 500 600 700 800 900 1,000
Other
Steel
Vinyl Clad Wood
Aluminum Clad Wood
Unclad Wood
Composite/Fiberglass
Aluminum
Vinyl
New Homes Home Remodeling
An estimated 3.6 million patio doorswere installed in residential properties in 2017
Source: Annual Builder & Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Patio Door Operation
in New Homes & Remodeling
0%
10%
20%
30%
40%
50%
60%
70%
80%
Single Family Hinged
Single Family Sliding
Multifamily/SFA Hinged
Multifamily/SFA Sliding
Remodeling Hinged
Remodeling Sliding
Source: Annual Builder & Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Patio Door Frame Materials
in New Homes
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Unclad Wood
Clad Wood
Aluminum
Vinyl
Steel
Composite & Other
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Geographic Differences in Patio
Doors for New Homes, 2017
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Unclad Wood
Clad Wood
Aluminum
Vinyl
Steel
Composite & Other
Source: Annual Builder Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Patio Doors in Home Remodeling
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Wood
Aluminum
Vinyl
Steel
Composite & Other
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Place of Purchase – Patio Doors in
Home Remodeling
Home Improvement
Warehouse, 63%
Hardware Store, 5%
Specialty Store or Other, 22%
Lumber Yard, 6%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
HIW Patio Door Place of Purchase
in Home Remodeling, 2017
Home Depot, 56%
Lowe's, 32%
Menards, 8%
Other, 3%
Source: Annual Consumer Practices Reports
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
Labor Shortage Impact Affecting
Windows & Doors
• Overall impact of labor shortage – fewer skilled workers on-site, higher cost of labor
• Builders favor more foolproof, those that can be installed by lower-skilled employees
• Quicker installations also will be preferred
• Potentially supports installation by framing crew
• Demographics + higher cost of installation may pressure increase in DIY installations
June 19-21, 2018
The Marriott – Bloomington Hotel
Minneapolis, Minnesota
THANK YOU!
Home Innovation Research Labs400 Prince George’s Blvd |Upper Marlboro, MD 20774
P: 301.430.6194 | F: 301.430.6180
HomeInnovation.com
Ed Hudson, Director of Marketing Research