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Wind RoseVISUAL IDENTITY GUIDELINES
Established in 2009, Wind Rose is operating an exlusive Resort Park in Montenegro. With
our current expansive portfolio, Wind Rose Resort Park prides itself in providing guests
with distinctive Nature experience. Wind Rose Resort Park is one of a kind, possesing
distinctive concepts and design elements. This special relationship with the Nature and its
culture enables Wind Rose Resort Park to provide guests with genuine, close-up
experience of the best destination has to offer in varied aspects such as cultural,
geography and history. Windrose Resort Park provides the full range of Hotel
Management Services.
Resort Park
The Book
The Visual Identity Guidelines book is created to ensure right representation of Corporate
identity and its values within multimedia world. It will support, initiate, shape and
polarize Your original creativity and innovation, as well as reveal the rules and
principles for identity reproduction of Wind Rose Resort Park.
Please read it and keep it near. That way, we will keep visual integrity for those who are living from and for high standards, like the audience participating on this expectation.
3
VISUAL IDENTITY GUIDELINES
Corporate Identity
VISUAL IDENTITY GUIDELINES
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This MUST be the only logo to be branded orused by the Wind Rose internally or
externally. UNDER NO CIRCUMSTANCES must the above logo be recreated digitally or
otherwise. The corporate identity will be supplied on request through corporate
website www.windrose.me
Wind RoseR E S O R T P A R K
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Corporate Colours
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Wherever the logo is printed in five colours the corporate Pantone© colours must be
used. When the logo and branding is printed out of four colour process, apply the CMYK breakdowns for both corporate colours. The
RGB and WEB breakdowns are for use when applying the logo or branding to electronic
communications, for example websites, emails or powerpoint presentations.
RAL specifications are given for colour used on signage, vehicles and uniforms.
All CMYK equivalents stated are from the Pantone© solid to process guide coated and
they vary with older specifiers produced. Pantone© recommend printing with a line
screen of 175lpi round dot.
Pantone 185 C
c3 m100 y85 k0R231 G0 B51# e70033
Direct
CMYKRGBWEB
3020RAL
Pantone 123 C
c0 m22 y91 k0R255 G200 B46# ffc82e
Direct
CMYKRGBWEB
1018RAL
Pantone 285 C
c84 m53 y0 k0R0 G114 B207# 0072cf
Direct
CMYKRGBWEB
5015RAL
Wind RoseR E S O R T P A R K
Nature is waiting Wind Rose Corporate Red Wind Rose Corporate Yellow Wind Rose Corporate Blue
Pantone 368 C
c64 m0 y100 k0R102 G188 B41# 66bc29
Direct
CMYKRGBWEB
6018RAL
Pantone 426 C
c91 m74 y51 k93R0 G0 B15# 00000f
Direct
CMYKRGBWEB
9005RAL
Wind Rose Corporate Green Wind Rose Corporate Black
VISUAL IDENTITY GUIDELINES
Logo Usage
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Wind RoseR E S O R T P A R K
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Incorrect usageUnder no circumstances can the logo be
applied elongated, stretched, skewed, have any effect like perspective or colours be
swapped round.
Correct usageThis may seem obvious but it is critical
that the logo appears in its correctproportions.
The logo must always appear as shown the Colour, Typography and the Symbol.
VISUAL IDENTITY GUIDELINES
Logo Usage - Colour
Wind RoseR E S O R T P A R K
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Five/four colour versionThe corporate Five/Four colour version of the
logo must sit on a white background otherwise you may use the logo in one of the Corporate tint in Mono colour version.
Mono colour versionsDue to budgets there will be occasions when
single colour print is required. The ONLY REASON for using a logo in any of the Mono
colours is if you need to produce a single colour piece of communications. The Mono
coloured logo MUST NOT be used when printing in four colour process, the five/four
colour logo must then be applied. When applying the logo and branding in a single
colour the designer MUST use either the Corporate Red, Yellow, Blue, Green or Black
colour. The preferred choice is left open.
Wind RoseR E S O R T P A R K
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Wind RoseR E S O R T P A R K
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Wind RoseR E S O R T P A R K
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Wind RoseR E S O R T P A R K
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Wind RoseR E S O R T P A R K
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Wind RoseR E S O R T P A R K
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Reversal versionsDue to various background situations there
will be occasions when Reversal usage will be the only solution to place over
Imagery or tints.Wind Rose
R E S O R T P A R K
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VISUAL IDENTITY GUIDELINES
Logo Usage - Reversed
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Correct usageWhen the logo is to sit on a coloured background the reversed logo may be
applied. This is dependant on the strength or weight of the chosen colour but it must fall
within a comparable tint range of 100% - 40% Black. This ‘range’ is also
applicable when applying the reversed logo above an image.
Wind RoseR E S O R T P A R K
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Wind RoseR E S O R T P A R K
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Incorrect usageThe reversed logo must only appear in solid white and under no circumstances must be
changed to a five/four colour version as illustrated here. If the background colour is
below a 40% tint of black, the reversed logo must not be used. If the background image’s strength is too weak to be able to read the logo effectively the reversed logo must not
be used.
VISUAL IDENTITY GUIDELINES
Logo | Symbol Usage with Imagery or Tints
9
10 %20 %30 %40 %50 %60 %70 %80 %90 %100 %
Mono Colour VersionsWhen printing or designing a single colour
piece of communication, the followingrules apply when placing a mono logo over
an image: 0%-40% A solid logo must be applied for Corporate Red, Yellow and Green.
For over 40% the reversed logo must be used. For Corporate Blue and Black solid
logo must be applied for 0%-30%. For over 30% the reversed logo must be used.
Five/Four colour versionThe corporate Five/Four colour version of the
logo MUST SITON A WHITE BACKGROUND.This is due to the two colour primary
branding having maximum impact on a white background.
VISUAL IDENTITY GUIDELINES
It’s mandatory usage is for Corporate Slogan localization. It should be used observingly, taking care on it’s legibility and ligatures.
Baker Script presented will help to improve the Natural Style and quality of texts overall.
A a B b C c D d E e F f G g
H h I i J j K k L l M m N n O o
P p Q q R r S s T t U u V v
W w X x Y y Z z
Corporate Slogan Typeface
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Baker Script
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P riroda Vas zove
VISUAL IDENTITY GUIDELINES
Primary Corporate Typeface
11
Rotis San Serif must be used for all designed and printed communications material.
The Rotis San Serif family has been chosen for Wind Rose’s corporate font and must be
used as the primary typeface. Rotis San Serif Std is a very clear and legible face, available in a variety of different styles.
The variety of styles provides flexibility and means clarity can be maintained at all
different sizes, from the smallest advert to the largest sign.
There are no restrictions except Rotis San Serif must be used. Obviously text treatment
will not be appropriate for large pieces of information like body copy or general
headings. The general rule is to keep the typographic elements clean and
uncluttered to communicate quickly andeffectively.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
12345678910!@€£$%^&*()-=_+[]{};’:
”\|,.<>/
Rotis San Serif Std Normal
The quick brown fox jumps over the lazy dog
Rotis San Serif Std Normal Italic
The quick brown fox jumps over the lazy dog
Rotis San Serif Std Bold
The quick brown fox jumps over the lazy dog
Rotis San Serif Extra Bold
The quick brown fox jumps over the lazy dog
Rotis San Serif Std Light
The quick brown fox jumps over the lazy dog
Rotis San Serif Std Light Italic
The quick brown fox jumps over the lazy dog
Rotis San Serif Std
VISUAL IDENTITY GUIDELINES
Electronic Corporate Typeface
12
Verdana
The Verdana family is to be used for electronic communications including the
website, intranet, email updates and Powerpoint presentations.
The reason for choosing Verdana font for allelectronic communications is due to high on
screen legibility at any size.
Verdana is a system typeface on PCs and Apple Macs which means that a consistent
look and feel can be created and maintained outside of the Wind Rose Resort Park
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
12345678910!@€£$%^&*()-=_+[]{};’:
”\|,.<>/
Verdana Normal
The quick brown fox jumps over the lazy dog
Verdana Normal Italic
The quick brown fox jumps over the lazy dog
Verdana Bold
The quick brown fox jumps over the lazy dog
Verdana Bold Italic
The quick brown fox jumps over the lazy dog
VISUAL IDENTITY GUIDELINES
Clear space and minimum size
13
Minimum sizeOnce again it is essential to let the logo
communicate effectively, so a minimum size has been set of 20mm in height.
Any smaller and the typographic elements become less legible.
Clear spaceFor the Wind Rose Resort Park logo to
communicate effectively, it should not be crowded or overpowered by other elements.
This clear space is shown opposite and clearly illustrates an invisible exclusion zone around the logo. The actual dimensions of this area are determined by the size of the logo but are equal to the height of the word ‘Wind
Rose’ element within the logo.
= Wind RoseRESORT PARK
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Wind RoseRESORT PARK
Nature is waitingEXCLUSION ZONE
EXCL
USI
ON
ZO
NE
EXCLUSION ZONE
EXCLUSIO
N ZO
NE
Wind RoseRESORT PARK
Nature is waitingEXCLUSION ZONE
EXCL
USI
ON
ZO
NE
EXCLUSION ZONE
EXCLUSIO
N ZO
NE Wind Rose
RESORT PARK
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Wind RoseRESORT PARK
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=20mm
VISUAL IDENTITY GUIDELINES
Logo Construction
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ConstructionIt is always good to know how the Corporate
Logotype is constructed. Knowing the relations will help us to determine original Coroprate Logotype. The Height of the first letter of the Wind Rose will serve for index
spacing and will show relations in sizes between construction elements. The Logotype should not be reconstructed in any case and all artwork bearing the Wind Rose Logotype
symbol must be provided to the designer / production in electronic form.
Wind RoseRESORT PARK
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1/
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VISUAL IDENTITY GUIDELINES
Symbol Usage
Symbol UsageSymbol is essential part of the logotype and should not be used witout other typografic elements. Howewer it could be used with
moderation only for background abstraction purposes. Mandatory usage will support
maximum half of the symbol body to appear on the layout, as shown.
Wind RoseRESORT PARK
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VISUAL IDENTITY GUIDELINES
Primary Branding
16
Primary Branding DeviceWhen designing a successful look and feel or
branding, it is not just a matter of rubber stamping the logo onto all communications. Consistency is the key to effective branding,
with the aim that the general public associates the new branding with a service
or message provided. The curved ‘swoosh and logo’ unit should be seen and used as
the primary branding device for delivering the corporate identity in a consistent manner.
The ‘swoosh and logo’ are stylish representation represent of the winds that are running through the district. The blue
area is the image area where an illustration, photograph, montage or solid colour would sit. Templates are available on
demand.
Wind RoseRESORT PARK
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VISUAL IDENTITY GUIDELINES
Branding Device Examples
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Leisure Comfort
Wind RoseRESORT PARK
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VISUAL IDENTITY GUIDELINES
Wind RoseBRANDING IMPLEMENTATION PACK
Branding Impelementation Pack
VISUAL IDENTITY GUIDELINES
2
Cover 3Letterhead 5
Business Card 6With Complimets Card 7
Envelope 9Fax Memo 11Note Block 12Invitation 13
Wind RoseRESORT PARK
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Dobra Voda, Veliki pijesak bb, 85000 Bar, MontenegroTel. + 382 20 280030Fax. + 382 20 [email protected]
Established in 2009, Wind Rose is operating an exlusive Resort Park in Montenegro. With
our current expansive portfolio, Wind Rose Resort Park prides itself in providing guests
with distinctive Nature experience. Wind Rose Resort Park is one of a kind, possesing
distinctive concepts and design elements. This special relationship with the Nature and its
culture enables Wind Rose Resort Park to provide guests with genuine, close-up
experience of the best destination has to offer in varied aspects such as cultural,
geography and history. Windrose Resort Park provides the full range of Hotel
Management Services.
Dobra Voda, Veliki pijesak bb, 85000 Bar, MontenegroTel. + 382 20 280030Fax. + 382 20 [email protected]
žiro racun (banka) 000-0000-00PIB: 00000000PDV: 00/00-00000-0
Petar PetrovicMarketing Manager
Dobra Voda, Veliki pijesak bb, 85000 Bar, [email protected]
M. +382 69 123 456T. + 382 20 280030F. + 382 20 280031E. [email protected]
With compliments card
Wind Rose Resort Park, Dobra Voda, Veliki pijesak bb, 85000 Bar, Montenegro Tel. + 382 20 280030 Fax. + 382 20 280031 [email protected] www.windrose.me
Dobra Voda, Veliki pijesak bb, 85000 Bar, [email protected]
Dobra Voda, Veliki pijesak bb, 85000 Bar, [email protected]
Dobra Voda, Veliki pijesak bb, 85000 Bar, Montenegro | Tel. + 382 20 280030 Fax. + 382 20 280031 | [email protected] | www.windrose.me
PLEASE RETURN FAX TO + 382 20 280031
www.windrose.me
www.windrose.me
Pozivamo Vas da u Ponedeljak 1. jula 2009, svecano otvorimo Wind Rose Resort Park
adresa otvaranja
Dobra Voda, Veliki pijesak bb, 85000 Bar, MontenegroTel. + 382 20 280030Fax. + 382 20 [email protected]
www.windrose.me
Wind RoseR E S O R T P A R K
Nature is waiting