Win the Right Way.

Christine Toast and Matt GrossmanBerkeley: Institute of Governmental Studies

Chapter Three

Building Your Campaign Organization

Candidate Success: Electoral VictoryA candidate’s success should be understood as the result of a “team effort.”

You cannot do it on your own.

You win or lose on your Organization

Building Your Campaign Organization

Selecting Key State Positions:

Campaign ManagerTreasurerFundraising DirectorVolunteer CoordinatorScheduler

Building Your Campaign Organization

Selecting Key State Positions:

Campaign Manager:Requisite Qualifications/Skills/Duties:

- Proven or demonstrated organizing ability- Skilled at working with and managing teams of people- Trustworthy (trusted by candidate, campaign)- Shares candidate’s political and organizational vision

Note: Consult, Consult, Consult (before acting)! (You do not want to anger candidate).

Building Your Campaign Organization

Selecting Key State Positions:

Treasurer: Requisite Qualifications/Skills/Duties:- Detailed-oriented person (ideally with some type of accounting background).- Responsible for tracking and reporting/filing all campaign finances

(contributions and expenditures)

Note: Complexity of Campaign Finance“Since campaign financing procedures are somewhat different from those used in the business world, someone with previous campaign finance experience will provide a significant advantage.”

Building Your Campaign Organization

Selecting Key State Positions:

Fundraising Director:Requisite Qualifications/Skills/Duties:- Responsible for coordinating all campaign fundraising activities, including:

- Design (write scripts) and manage the candidate’s fundraising plan and schedule

- Design and oversee all campaign fundraising appeals- phone calls- email requests

Building Your Campaign Organization

Selecting Key State Positions:

Volunteer Coordinator:Requisite Qualifications/Skills/Duties:- Responsible for:

- recruiting- training - scheduling - motivating volunteers.

Building Your Campaign Organization

Selecting Key State Positions:

Scheduler:Requisite Qualifications/Skills/Duties:- Prior administrative experience- Responsible for managing the candidate’s time and schedule.