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Michael Argile shares his thoughts on Wimbledon 2015, from the Tournament Sponsors to his 'Shot of the Championship'.
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Intro The 129th Championships produced
another great year that saw Novak
Djokovic win his third title and Serena
Williams make another important stride
to becoming the first female player
since Steffi Graf to win the calendar
Grand Slam. 2015 also saw the ever
popular former Singles Champion
Martina Hingis win her first Wimbledon
title for 17 years after winning both the
Womens and Mixed Doubles titles at this years Championships.
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THE CHAMPIONSHIP
WIMBELDON
29 JUNE 12 JULY 2015
Partner Activity Overview 2015 saw Jaguar sign as Official Car Supplier of The Championships. Their
partnership will see them supply a range of vehicles for The Championships, as
well as having some on court branding with their logo appearing on the Serve
Speed Boards
They launched their partnership just before The Championships with brand Ambassador Jose Mourinho
Every day during Wimbledon, tennis fans could access live updates of the mood and crowd emotions via Jaguars UK social media channels.
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HSBC still continue to impress with their 2015 HSBC Road to Wimbledon activation. This year they extended their Road to Wimbledon India campaign four
major cities, Delhi, Mumbai, Chandigarh and Calcutta. The finals of the
tournament will be held at Wimbledon on 10-15th August. Click here for more
information about the campaign.
Stella Artois entered into the second year of their Partnership with Wimbledon.
Their partnership centred around Rufus the Hawk and during a two week media
takeover of Waterloo they which gave consumers the opportunity to Fly like Rufus through an Oculus Rift and Google Cardboard activation. Onsite, they also expended their Plastic Chalice programme which doubled the amount of plastic
chalices available to consumers
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Click the video below to Fly Like Rufus
Rufus the Hawk takes us through a day in the life of the fiercest member of the tennis tournament's
security team. Fly like Rufus in this 360 degree video that provides the best views of Wimbledon.
Performance of
The Championships
Undoubtedly the
performance of The
Championships
belonged to Dustin
Brown, who knocked our
Rafa Nadal 7-5, 3-6, 6-4,
6-4 in the second Round.
The match took Centre
Court back to an era of
Serve and Volley with an
inspired Brown winning 71
of the 99 Serve Volley
attempts!
Catch of The
Championships
In what has become one
of the most watched
videos of The
Championships, currently
2.1m views, catch of the
tournament belonged to
David Beckham. Becks
made the superb catch
whilst sitting in the Royal
Box watching Jamie
Murray and John Peers
Mens Doubles Semi Final Win over Jonathan Erlich
and Philipp Petzschner
Shots of the
Tournament
In the 2nd round Roger
Federer hit an
incredible tweener shot against Sam
Querrey on Centre
Court a genius in between the legs lob
shot!
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Tournament Performance Overview:
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BY MIKE ARGILE Senior Account Manager