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broadband?
International Networking and Communications Conference
Rizwan TiwanaChief Technical OfficerWateen Telecom
May 2008
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Agenda
v y
Status of deployment in Pakistan
Strategies for large scale adoption
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Technology ChoiceWireline or Wireless
Very few and low quality copper lines available
Wireless access networks are faster and comparatively more cost
effectiveto rollout
Wireless medium is a preferred choice in emerging countries due
to lack ofeffective town planning
No need for time consuming Right of Way to install network
as e po en a o e ver more an w an o ertechnologies
Standards track end-to-end flat IP architecture allows rapid
introduction ofnew services
Green field operators
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The Status of Deployments
Peshawar
Mardan
Points of Presence on the Long Haul network forTelehousing and
Disaster Recovery Sites
MPLS Core for QoS based Packet Communication Service
Intelligence
Bannu
Ahmedbanda
Kohat
Abbotabad
TaxilaIslamabad
Gujar Khan
J helum
Kharian
MandiBahauddin
Khushab
Mianwali Gujrat Sialkot
Fiber Metro Connectivity in 17 Cities
WiMAX Access in 22 Cities (expanding within theyear to more than
100 cities)
Satellite Connectivity
Burewala
Arifwala
Pakpattan
ureshiChowkMultan
D I Khan
Karak
Okara
Kot Addu
Layyah
Bhakkar
Chiniot
FaisalabadKasur
Quetta
Pattoki
Raiwind
Lahore
Khanewal
Chichawatni
Sahiwal
Gojra
T T Singh
J hangIMS Based Services
Legacy Circuit
Switched Network
Shikarpur
Dharki
Mailsi
Khandkot
Rahim Yar Khan
Liaquatpur
Bahawalpur
Lodhran
Rojhan
Fazilpur
D G Khan
Muzaffargarh
Dera Murad Jamali
Sibbi
Mach
J acobabad
Internet
Kalri
Dadu
Larkana
J amshoro Hyderabad
Nawabshah
Amirabad
CPE
CPE
Nooriabad
Karachi
Thatta
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Technical Considerations
Coverage & CapacityCoverage Coverage at the right place Make
your
business teams work Indoor penetration --- Setting the
expectation
and Cost to Benefit analysis u oor sage --- ay o ress mar e
Cost to business Vs Real User Experience for Resusers
Site Selection (applicable to site sharing
Educating the Business Stakeholders Get itright in first place,
right projections, right areas to
be covered, right service packaging, Work withyour business
teams so that common ways andcommon expec a ons ye pos
veresultsMake your business and sales teamunderstand the technology
and its selling points
Network Noise Floor Key to stable service
Capacity Availability of spectrum Guard Band Bandwidth control
at access layer Acceptable User Experience
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Business/Technical Considerations
through DESIGNING of all solutions and customizing around YOUR
customers
CPE provisioning solutions --- You cannot manually provision
100K CPEs !!!Think
CPE Support --- Need to think who will stand behind your Field
Engineering teamas you go to market --- Strong and Dedicated CPE
support team
Franchise/Sales Channel Training --- New Technology this is not
GSM so beware, Invest in this with the help of technology
partner
---WIMAX You need to benchmark issues at Call Center while
educating yourcustomers at it at the same time. This will give you
a definitive punch list to workat enhance your customer
satisfaction
Constant network evolution --- WIMAX is not simpleIt is IP world
an everchanging applications environment, so monitor and evolve.
Dont expect todeploy something as on paper and it will workYou need
to evolve
Process Efficiency --- Work on your processes together with the
technical partnerto reach optimum performance
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Strategies for Mass Market Adoption
Bundled Pricin Services
CPE
Installation
Localized your service (Translated Manuals to
educatecustomers)
Availability of affordable CPE
DSL modem is now available at approx $25 whereasWiMAX CPE is
still around $150-200 mark
Only way to drive down CPE cost is faster adoption ofWiMAX
globally
Eco-system is gaining momentum
Focus on IOT between equipment vendors and
devicemanufacturers
x ens on o cos ng savngs o en cus omers
Hybrid Selling adoption --- New Technology challenge with Door
to Door andMass Market sellin h brid model Make our first customers
our sales a ents
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Thank You
[email protected]
