William  Cheramie   804  South  5th  Street  •  Columbus,  Ohio  43206    C:  225.620.6694  E:  williamcheramie@mac.com  

www.linkedin.com/in/williamcheramie/      

PROCESS  IMPROVEMENT  /  PROJECT  MANAGEMENT      

Coach  |  Project  Manager|  Social  Entrepreneur    Process   Improvement,   user   experience,   and   project   management   professional   –   with   kinesiology,   physiology,   and  productivity   improvement   expertise   –   offers   strategic   planning,   program   development,   and   systems  implementation   strengths   demonstrated   over   course   of   proven   consultative   career   spanning   education,   healthcare,  sports,   and   retail   industries,   yielding   substantial   impact   to   organization’s   bottom   line.   Leveraged   background   as  respected  college  athlete  and  reputation  as  top  regional  cyclist  into  service  as  event  coordinator,  collegiate  rowing  coach,  and  other  advisory  roles,  growing  sales  and  service  revenue  by  total  of  25%,  elevating  women’s  apparel  and  bike  sales  by  29%  via  staff  development  specific  to  particular  market  segment,  devising  entirely  new  revenue  stream  comprising  30%  of  category  revenue,  and  boosting  project  profit  margins  to  average  of  25%.    

CAREER  HIGHLIGHTS    

DIRECTOR  OF  WELLNESS,  OUR  LADY  OF  MERCY  CATHOLIC  SCHOOL    ü Reduced   campus   injuries   by   80%   within   first   semester   –   after   successfully   addressing   deep-­‐rooted   customer  

satisfaction  issues  at  pre  -­‐  k-­‐8  school  –  establishing  strong  relationships  with  stakeholders  to  clearly  understand  target  audience  performance  needs.    

BODY  GEOMETRY  SPECIALIST,  MIDWEST  MERCHANDISING    ü Exceeded   historic   metrics   for   FIT-­‐generated   revenue   across   nine   BikeSource   retail   stores   nation-­‐wide,   in   seven   of  

thirteen  months  in  new  market.      

EVENT  COORDINATOR:  TIGER  CYCLING  FOUNDATION,  WILLCOACH  ü Founded  award-­‐winning  non-­‐profit  foundation,  building  membership  to  60  individuals  by  developing  exclusive  brand,  

which   identified   unique   strengths   of   individuals,   and   related   roles   where   each   person   could   contribute   to  organization’s  success  on  daily  basis.    

CYCLING  DIRECTOR:  LOUISIANA  SENIOR  OLYMPIC  GAMES,  WILLCOACH  ü Restaged  Louisiana  Senior  Olympic  Games  –  growing  volunteer  participation  by  10  times  and  event  participation  by  

three  times  in  first  year  –  expanding  participation  in  both  categories  over  subsequent  five  years.  

MANAGER,  FLEETFEET  SPORTS  BATON  ROUGE  ü Penetrated  monopolized  market   and   established   new   business,   by   successfully   training   retail   associates   to   identify  

latent  consumer  goals  and  conduct  gait  analyses,  enhancing  consumer  buying  confidence.      

PROFESSIONAL  EXPERIENCE    

WILLCOACH,  Columbus,  Ohio  and  Baton  Rouge,  Louisiana,  (2004  –  Present)  EXERCISE  PHYSIOLOGIST  /  PROCESS  IMPROVEMENT  SPECIALIST                                      Advise   individuals  and  groups,   specializing   in  devising  and  communicating   solutions   for   clients  participating   in  repetitive  motion   endurance   sports   –   including   cycling,   running,   rowing,   tennis   –   balancing   health   gains  with   risk   of  injury   and   available   resources,   organizing   and   overseeing   large   events,   web   content   and   logistics,   drawing   from  professional  experience  to  help  others  realize  potential.  Seek   out   and   help   clients   and   staff   learn   new   and   highly   productive   behaviors   and   habits,   overcome   barriers   to  action,   and  provide  strategic   recommendations  and   tactical  action  plans   –   in  manner   consistent  with   learning   style  and  goals  –  to  positively  reinforce  progress,  develop  new  insights,  and  deal  with  setbacks.  • Increased   membership   retention   and   positively   influenced   results   –   of   Louisiana   State   University   rowing  

program  by  consulting  with  organization’s  head  coach  –  by  identifying  specific  learning  types  and  modifying  training  and  conditioning  sessions  to  best  suit  different  learning  and  personality  types.  

• Played   key   role   in   restaging   of   Louisiana   Senior   Olympic   Games   –   in   year   one   increasing   volunteer  participation  by  factor  of  10  and  event  participation  by  factor  of  three,  growing  participation  by  20%  and  11%  for   non-­‐Louisiana   and   Louisiana   resident   participants   in   year   three   –   attributed   to   deployment   of   feedback  mechanisms  and  providing  enhanced  statistical/visual  data  at  venues.  

• Co-­‐founded  award-­‐winning  amateur  athletic  Tiger  Cycling  Foundation,  building  membership  to  60  individuals  –  through  development  of  brand  showcasing  ability  to  identify  unique  strengths  of  individuals  and  assign  roles  where  each  person  could  contribute  to  collective  success  on  daily  basis  –  driving  results  by  establishing  culture  of  mutual  self-­‐improvement  and  collaborative  efforts.    

WILLIAM  CHERAMIE    PAGE  2  MIDWEST  MERCHANDISING,  INC.,  Columbus,  Ohio  (2013  –  2014)  BODY  GEOMETRY  SPECIALIST  Served  as  retailer’s  expert  “Body  Geometry  FIT”  bike  and  equipment  customization  process  practitioner  for  three  BikeSource   stores   in   Columbus   market.     For   each   client   meeting,   executed   comprehensive   pre-­‐FIT   interview   and  physical  mobility  assessment  to  comprehend  individual  user  experience.      Functioned  as  informal  store  trainer,  by  encouraging  sales  and  service  associates  to  utilize  retail  role  to  identify  opportunities   to  engage  consumers,  market  products   after  understanding   client  needs,  promote  FIT  methodology,  and  maximize  sales  to  drive  organizational  profits.    • Exceeded  historic  FIT-­‐generated  revenue  figures  established  across  nine  affiliated  BikeSource  stores  nation-­‐

wide,  in  seven  of  thirteen  months  in  role.    

• Devised  new  service-­‐based  revenue  stream  where  none  previously  existed  –  billing  by  time  rather  than  flat  rates  for  needs-­‐based  consultations  –  amounting  to  30%  of  FIT  revenue.  

• Grew   sell-­‐through   rate   of   previous   seasons  merchandise   and   increased   consumer   utilization   and  perceived  value  of  FIT  service,  by  redesigning  and  constructing  new  FIT  Studio  within  Dublin  BikeSource  store  –  at   less   than  half  of  estimated  budget  –  allocating  space  to  be  used  only  for  professional  consultations  and  evaluations.  

• Converted   service   staff   from  viewing   FIT  process   as   competitor   to   commission-­‐based   service   goals   to   those  regularly   referring   consumers   to   FIT   services,   by   offering   complimentary   fitting   to   all   employees,   repositioning  individuals  as  proactive  advocates  of  fee-­‐based  service.  Result  of  investment  encompassed  staff  gaining  understanding  of  how  FIT  services  could  actually  benefit  commissions.    

OUR  LADY  OF  MERCY  CATHOLIC  SCHOOL,  Baton  Rouge,  Louisiana  (2012  –  2013)  DIRECTOR  OF  WELLNESS  Improved   safety,   security,   and   health   for   campus   population   of   900+,   increasing   overall   client   and   employee  satisfaction  through  implementation  of  engagement  model  and  execution  of  integrated  and  adaptive  education  strategies,  identifying  need  to  evolve  faculty/staff  engagement  model  to  align  with  client  needs  and  expectations.    Investigated  problematic  situations  in  order  to  formulate  optimum  resolution  strategies,  conducting  field  research  and  educational  benchmarking  and  demographic  trend  analyses,  and  leading  focus  groups  to  execute  changes   in  campus  operations,  transitioning  focus  of  outside-­‐classroom  activities  from  disciplinary  emphasis  to  holistic  approach.    • Attained   80%   decrease   in   campus-­‐wide   injuries   by   end   of   first   semester   following   implementation   of   several   of  

campus  safety  initiatives.  Included  restructuring  “non-­‐academic”  portions  of  school  day,  creating  wellness  programs,  altering  recreational,  dining  and  educational   spaces   to   increase  utilization  of   facilities,  decrease   injuries,   and  enhance  operational  efficiencies,  and  emphasizing  customer  service  and  faculty  engagement  as  critical  components  of  school’s  mission.  

• Secured   ten-­‐fold   increase   in   engagement   opportunities   –   which   significantly   contributed   towards   reducing  behavioral  conflicts  –  by  reallocating  age-­‐appropriate  resources  to  high  demand  areas  of  need  and  rotating  activities  between  age  groups  as   school  year  progressed   to  keep  students  engaged,  both  of  which   laid  groundwork   for  mixed  age-­‐group  activities  during  Extended  Day  program.  

• Trained  faculty  on  how  to  take  proactive  approach  to  situational  conflicts  while  emphasizing  student  safety,  introducing   activities  which   encouraged   faculty   to   interact  with   students   rather   than   passively   observing   activities,  resulting  in  better  utilization  of  campus  resources.  

INNOVATIVE  HOME  MEDIA,  LLC.,  Baton  Rouge,  Louisiana  (2007  –  2013)  AUDIO  VISUAL  CONSULTANT    Began   employment   as   installer   –   becoming   adept   at   balancing   clients’   technical   and   aesthetic   needs,   translating   into  viable  solutions  –  over  tenure  becoming  more  involved  in  operational  aspects  of  company,  including  systems  design,  programming,   and  business  development  activities.   Frequently   incorporated   creative  problem-­‐solving  abilities   to  devise  custom  solutions  for  clients  within  retailing  pricing  structure.    • Cut   instances   of   design   changes   or   substitutions   by   50%   while   minimizing   operating   costs,   by   utilizing  

comprehensive  project  management  expertise  to  communicate  with  clients  –  discussing  and  reviewing  every  aspect  of  project  with   customer,   including   space,   budget,   and   deadline   considerations   –   presenting   several   options   to   clients  while  documenting  every  detail  of  job.  

• Boosted  project   profit  margins   to   average   of   25%  by   instituting   new   site   assessment   plan,  which   eliminated  former  practice  of  completing  estimates  without  critical  details  impacting  installation  times  and  obstacles.  

   

WILLIAM  CHERAMIE    PAGE  3  LEOTTA-­‐EVERS  CONSULTING,  LLC,  Baton  Rouge,  Louisiana  (2010  –  2012)  ANALYST  &  FIELD  RESEARCHER  Acted  as  project  field  manager  and  analyst;  contributed  to  development  of  web-­‐based  application  to  catalog  and  survey   more   than   330,000   land   parcels   within   East   Baton   Rouge   parish   to   execute   community   and   economic  redevelopment   plans.   Collected,   processed,   analyzed,   and   archived   all   field   data,   contributing   to   firm’s   cartographic  reproduction   business   by   transposing   accurate   geospatial   coordinates   to   historic   land   use   maps,   in   order   to   update  archived  information  and  eliminate  need  for  field  surveying  state  wide  inventories  of  taxable  land  parcels.    • Improved  cost  effectiveness  of  data  collection  and  processing  –  by  co-­‐developing,  testing,  and  utilizing  proprietary  

geospatial  video-­‐capture  system  –  facilitating  new  revenue  streams  with  existing  municipal  clients.  

EAST  BATON  ROUGE  REDEVELOPMENT  AUTHORITY  (RDA),  Baton  Rouge,  Louisiana  (2008  –  2010)  FIELD  MANAGER          Initially  hired  as  intern  –  tasked  with  collecting  field  data  and  completing  surveys  cataloging  all  East  Baton  Rouge  parish  land  parcels   –  shortly   thereafter  promoted   to   field  manager,  significantly   improving  process   into  highly-­‐efficient  data  collection  protocol  more  efficiently  utilizing  RDA  resources  while  maintaining  integrity  and  accuracy  of  data  set.      • Modified   collections   procedure   –   formerly   requiring   teams   of   two   personnel   –   retraining   interns   to   gather   data  

independently,  more  than  doubling  daily  data  collection  yields.    

FLEETFEET  SPORTS,  Baton  Rouge,  Louisiana  (2007  –  2008)  MANAGER  Recruited   from  The  Bicycle  Shop   to  FleetFeet   team  by  owner  before  new  store  was  constructed  –  due   to  seven  years  of  retail  experience  and  reputation  as   local  cycling  FIT  specialist  –  transitioned  into  role  as  running  retailer,   focused  on  customer  centric  needs  and  gait  analysis  for  identifying  optimal  fit  of  shoes,  sports  bras,  and  apparel.    Gained  market  share  in  area  previously  dominated    by  competitor  –  carrying  identical  lines  –  which  had  been  pillar  of  community  for  several  years.  Subsequently,  continued  to  expand  customer-­‐centric  branding,  developing  store  as  resource  for  those  needing  help  overcoming  barriers  to  sustain  active  lifestyles,  which  resulted  in  creation  of  diverse  customer  base  across  all  age  groups  with  excellent  customer  retention.  • Nearly  eliminated  absenteeism  and  tardiness  of  employees,  by  replacing  printed  store  calendar  with  dynamic  

web-­‐based   calendar   enabling   associates   to   view   schedule   in   real   time,   while   off-­‐site,   which   also   made   schedule  changes  more  visible,  informing  staff  of  opportunities  to  pick  up  extra  hours  or  trade  shifts  when  needed.    

• Established   FleetFeet   Baton   Rouge   as   market   leader   in   customer   service   and   content   knowledge,   devising  practices  and  strategies  for  associates  to  engage  consumers  while  managing  associate  scheduling,  inventory,  as  well  as  store’s  website  and  branding.    

THE  BICYCLE  SHOP,  Baton  Rouge,  Louisiana  (2000  –  2007)  ASSISTANT  MANAGER  Promoted   to   management   role,   helping   return   shop   to   profitability   by   expanding   involvement   in   promotions   to  regional   cycling  market   segments.  Headed   store’s  merchandising  program,   creating   retail   space  positioned   to   appeal   to  wants  and  needs  of  marketplace,  developing  methodology  for  defining  identifiable  consumer  needs  and  presenting  products  most  suitable  to  satisfy  needs,  and  communicating  to  customers  how  to  enhance  cycling  experience.  • Increased   bike   sales   over   $1,500   by   20%   –   boosting   accessory   sales   by   9%   and   customer   retention   –   by  

instigating  new  complementary  fitting  practice  for  customers  shopping  and/or  test  riding  new  bicycles.  

 

EDUCATION  &  TRAINING  Master  of  Science  in  Exercise  Physiology  

Louisiana  State  University  (2004)  

  Bachelor  of  Science  in  Kinesiology    Louisiana  State  University  (1999)  

 

Behavioral  Change  in  the  Workplace  Career  Design  Associates  |  Garland,  TX  (2013)  

Coaching  Behavioral  Change  and  Adherence  The  Cooper  Institute  |  Dallas,  TX  (2012)