William L. Moreno3781 Devenwood Way ▪ Buford, GA 30519 ▪ (678) 541-5556 ▪ ACWBill@aol.com

Director of Sales & Account ManagementMaintaining integrity of sales process and overachieving in all set sales quotas

Leadership ▪ Strategic Planning ▪ Business DevelopmentP&L Management ▪ Relationship Management ▪ Customer Retention

Career Highlights Expanded and managed North American operations, overseeing all commercial interactions

and vertical growth of 40% for Amadeus by 2016 as global point-of-entry for entire sales function.

Reached 100% contract renewal rates with 9 inside sales managers and $6M of revenue. Launched several new platforms and A-Team Commercial Account Management Group,

accessing new segments and surpassing chief competitors in first 12 months of operation, without loss of customers.

Technology Skills: Amadeus (selling platform, e-travel manager, travel intelligence, global max, open profile, expense management, HR); Sabre; Travelport; Farlogix; Concur; SAP; Deem; Cornerstone; MS Office Suite; WinApproach; WebEx.

Professional Experience

SYSTEM ONE, SYSTEM ONE AMADEUS & AMADEUS ($3B global distributor) Miami, FL | 6/1987–PresentDirector – Sales & Account Management | 6/2013–Present

Oversee C-level relationships with American Express, Carlson Wagonlit, BCD, and Hogg Robinson, generating 80% of total global business travel reservations. Maintain relationships with corporate customer base, generating $3M in annual revenue. Helm discussions with leaders on performance, customer service, problem management, and business development opportunities. Review trends in revenue.

Expanded relationship with American Express Marine into North America, adding 40% growth. Focused on energy and marine vertical and brought in 2 new corporate accounts (AP Moller-

Maersk, Marine Jet Corp) and secured commitment by American Express to place 15 new customers by end of 2015.

Produced bookings and IT sales of $2M at no additional incentive to customer and achieved margin goals.

Sales Manager – NA Travel Agency / NBD Micro & Hosted Programs | 10/2007–6/2013

Guided team of up to 15 business development senior managers and leads in US and Canada. Managed 3K+ travel agent customers.

Secured 130 new locations and migrated 13 in multi-GDS booking valued at $2M+ in new revenue.

Signed $700K in new business from existing customer — oversaw review of 408 contracts valued at $1M+ and gained 50+ new contracts.

Achieved #1 sales rank at 121% of quota (bookings and IT revenue). Segmented group into specialists by business type and size; created inside and outside

account management team and new business development unit.

Regional Manager – Account Development & Inside Sales East | 9/2006–10/2007

Directed development, renewals, and account management of eastern US micro market with 9 inside sales managers serving 2K travel agency customers and producing $6M in revenue. Supported small to mid-sized leisure travel agency market.

Surpassed goal of 371 contract renewals — closed 458 worth $1M to achieve 103% of sales goal.

Manager – Agenta & Travel Agency Online Sales | 9/2000–9/2006

Guided development, renewals, and account management for eastern US micro market with 80 members. Presented business plans for acquisitions and expansion.

Converted 335 new customers for $1M segment in first 12 months after program launch.

Area Manager / District Manager / Sales Manager | 6/1987–9/2000

Planned and implemented strategic initiatives for customer retention programs, leading team of 10 sales professionals and covering up to 50 client accounts.

Renewed contracts for 110 customers producing $5M of revenue, signing on 56 new locations.

Education & Training

BA – History, Florida Atlantic University, Boca Raton, FL – GPA: 4.0

PROFESSIONAL DEVELOPMENTFive Day MBA, American Management Association

Leadership and Management Skills, Rockhurst UniversityNegotiating Profitable Deals & Advanced Selling Techniques, Amadeus Academy

Strategic Sales I, II, III, Amadeus Adaptation of Solution Selling, Sales Performance InternationalDeveloping Your Sales Team, International Learning

Field Management of Sales Teams, American Management AssociationProfessional Sales Skills III, Amadeus Adaptation of PSS III by Perform One

Class Valedictorian, System One Learning Academy

Professional Affiliations

Member, Global Business Travel AssociationMember, International Travel Agency AssociationMember, NACTA