William Hosie

BA Product Design

PORTFOLIO

Product Designer

ProfileWilliam Hosie

Home Address:

8 Camden Road

Brecon,

Powys,

LD3 7BU

wjahosie96@gmail.com

Contact07753362525

www.behance.net/William_James_Hosie

Key Skills

Sketching

Prototyping

Modelling

Software Hand2014 – Present Nottingham Trent University

Degree Product Design BA2nd Year Modules- Design Practice 2 (in progress),

Design Studies 2 (in progress)1st Year Modules- Design Practice 1 (2.2),

Design Studies 1 (1st)2012 – 2014 Brecon High School

2 A-Levels A – C Design and Technology (B), Geography (C)Advanced Welsh Baccalaureate (Pass)

2007 – 2012 Brecon High School 9 GCSEs Grades A* – C Including Maths & double EnglishOCR Level 2 National First Award in ICT (Pass)

Education

I am a Product Design student studying at Nottingham Trent University. I am currently in the second year of my course. Through my degree course, I have been able to develop my interest in design, whilst improving my skills that will help me in the professional design world. I am continuing to gain lots of experience at university. hav-ing achieved a high 2:1 in my first year, I am hoping to achieve this again for my course work this year.

Contents

Project 1Grip Gloves

Project 2Future of Communication

Project 3BPMA Promotional Product

Project 4Brut Brand Premiumisation

Project 5Nestle Enhanced Experience

Project 6Designing For Production

Original BriefTo think about how the experience of living with a long-term, life-style-related disease

could be improved through taking a greater role in managing care at an individual lev-

el, in the home, in the workplace and in a range of social institutions.

Also to bear in mind that not all chronic conditions are due to lifestyle-related activ-

ities and ultimately, this brief is about helping people who live with long-term condi-

tions of any kind to live better for longer.

Context2015 was the first year that more people in the world died from chronic diseases, such

as heart disease, stroke, cancer, chronic respiratory disease and diabetes, than from

communicable diseases. These chronic diseases are now a growing issue in countries

around the world and threaten to overwhelm existing healthcare systems, societies

and economies.

Project 1

Grip Gloves

Redefined BriefTo improve the life of those suffering with Motor Neurone Disease aged between 40-50 years. Spe-

cifically men in the age bracket that have been diagnosed and are in the initial stage of the disease.

To help them live a normal life for as long as possible. The aim of this project is to design a product

that will them manage their own care and life better for longer.

My designs will be focused on their reduced ability to grip objects, I shall use research on how it

affects their social life to help design a product that will fore-fill this brief. As I develop my design I

will keep in touch with my target audience to get their input and ideas, so that it is a product they

are happy with and help them in their day to day life.

SymptomsThe symptoms usually follow a pattern that falls into three stages:

• The initial stage

• The advanced stage

• The end stage

Initial Stage of MNDThe first signs of MND vary from person to person. Some people first notice weakness or stiffness

in their legs or feet, while others find their arms or hands are affected. These symptoms are typical

of the most common form of MND, Amyotrophic Lateral Sclerosis (ALS). Sometimes after diagno-

sis people look back and realise they had other symptoms too which at the time they had not really

noticed or put down to some other cause.

Info Exsisting Products

Development

Storyboard Summer Gloves

Winter Gloves

The winter gloves cover the whole hand and are made from neo-

prene for warmth and comfort. The open backhand makes getting

the glove on easy for those with MND.

The summer gloves only cover the thumb and first two fingers. It is

also made from a thinner material than the summer glove, to pro-

vide ventilation. It is extremely easy to get on.

Available Colours

Available online, winter or summer pair. One size fits all.

Gloves are also available in a three different colours:

• Blue

• Black

• Grey

Final Design

The Grip GlovesThe discrete glove for MND sufferers. Both practical and comfortable

BriefTo design a product/ system that will encourage families to spend less time on their

phones and other electronic devices, so that they spend time with each other. Com-

municating and conversing therefore retailing vital social skills required in future life.

To do this my product will be aimed to fit in a shared family room, the living room and

be able to get the whole family interacting away from their devices.

ContextThis was a personal design project where we decided the topic. I decided to research

the future of communication and how it is effecting us as we go about our daily lives.

To do this project I came up with the title “How is technology improving/ changing the

way people interact and communicate?”. To understand the topic area I had chosen I

carried out both primary and secondary research. This research helped me to design

a product that would help to combat the problems I discovered. The main problem I

discovered was our over dependance and use of the internet and our smart devices

for communication, reducing our face to face communication skills.

Project 2

Future of Communication

Development

Development I looked at implementing the charging dock/pad into a piece of furniture that might be

found in a family living room e.g. coffee table, lamp. I settled for the pad on its own as

it could be placed anywhere in the room and would suit different style living rooms.

Final design

This is my final design of the Pad and Sensor.

The underside of the Pad is made from high gloss black plastic. The top side is a soft touch rubber plastic

so that it doesn’t scratch the devices. The colour scheme was chosen by my target market. A pebble

blue and grey design.

The sensor is a high gloss transparent black plastic. It is attached to the main light fitting in a family living

room. Because there it can sense when someone enters the room and control the light. This is shown

in the image above.

Pad

Sensor attached to light fittingSensor

Final design

Leisure Charging PadEncouraging family time and social interaction

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GA Final DesignSOLIDWORKS Student Edition. For Academic Use Only.

BRIEFThe promotional merchandise market is extensive and covers all manner of items from

clothing to conference folders, clocks, pens, desk items and so much more.

The use of promotional products is usually part of a company’s marketing plan. This

plan often includes other. The budget available for promotional items will be compet-

ing with the costs of other marketing activities, so promotional items often have to

be fairly low cost items. Also, the more useful a promotional item is to someone, the

more likely it will be chosen and used by a company as a promotional product.

Design the ideal branded promotional product Companies and organisations can use

to promote their brand, products and services. Here are some of the reasons why

people use merchandise for brand awareness, new product launches, conferences

and events, employee/new customer welcome pack, retail and souvenirs, dealer and

reseller programmes, exhibition and trade show giveaways, rewards and recognition

awards.

Project 3

BPMA Promotional Product

Mood BoardThis mood board also doubles as a consumer profile. Adventures lifestyle, outdoors

street style. Bright visible colours.

Final Design

Detailed view B shows the velcro

patches that keep the safety antlers

attached to the helmet.

Detailed view A shows how the safety

antlers stays attached to the helmet

so that they aren’t lost in the event

of a crash when the velcro releases.

Storyboard

Give it out at ski schools for begin-

ner skiers and snowboarders

Attach velcro to helmet Attach safety antlers to the velcro

and clip to helmet

ContextPremiumisation has created the bridge between the desirability of the luxury world

and the function and necessity of the mass market. But as more brands look to ‘pre-

miumisation’ their offers, the way to express this new focus on specialness needs to be

more than just skin deep.

Project 4

Brut Brand Premiumisation

BriefReview, delver options for premiumisation of the 100ml Brut aftershave range. You

must research, design, and develop innovative concepts to push the Brut brand into a

premium marketplace standing. Consideration of new consumer behaviours, product

packaging and brand impact is essential.

Today’s men are multifaceted, with a variety of interests and tastes; but most impor-

tantly, the modern Renaissance Man has confidence in who he is and balances his

aspirations with a sense of being grounded and remaining true to himself. Because of

their outlook on life, these men look for brands and products that are authentic rath-

er than based on superficial aspirations. He wants an emotional connection with the

products he chooses and to know that it is a reflection of his own personality. From its

early beginnings as a fragrance for sporty men, BRUT has evolved as the definition of

masculinity, remaining the iconic brand of perfume for over 45 years.

PremiumisationPremiumisation has created the bridge be-

tween the desirability of the luxury world and

the function and necessity of the mass market.

But as more brands look to ‘premiumisation’

their offers, the way to express this new focus

on specialness needs to be more than just skin

deep.

Materials• Cork

• Clear Frosted Glass

• Black Leather

Design Proposal

The chosen materials are higher quality more premium materials. They

work well together and compliment the design.

Final DesignThis is the final design that I decided on as it is a simplistic stylish design made

from top quality materials, cork, leather and frosted glass. This design was de-

veloped with close consideration to the target market. I consulted with them to

make the decision on the final shape of the bottle and other key details. Such as

the splash over spray top.

Brut Redefined

BriefTo design the enhanced experience. This experience must include the packaging and/

or the product connected to a key digital trend. Try to avoid creating ‘only’ a game or

link to a website. We want you to truly think about the connection with the product

& pack and digital and to enhance beyond the existing, creating a new approach for

confectionery. Consider the situation and all potential digital contact points on your

chosen journey. This could be screens, vending machines, printed media as well as

personal digital devices.

Project 5

Nestle Enhanced Experience

ContextOur world is changing quickly. According to Ofcom; the average person spends 2.5

hours every week online whilst on the move. This transition time between work and

home (commuting, travelling, socialising) is also a key moment for the consumption

of confectionery brands such as AERO, MILKYBAR and ROWNTREES. Consumers crave

distractions; ask yourself how long it has been since you lasted looked at your phone?

Was it important or just out of habit?

BriefIn this project you are asked to explore the commercial home-ware market develop-

ing a product or small range of products specifically for CNC fabrication. There are no

restrictions on the item/items you produce however you are limited to a single sheet

of material. Most common CNC routers take either 2440x1220mm or 3050x1525mm

sheet sizes, Thickness can be decided by the designer but must be a standard stock

thickness of the chosen material. Alongside these techniques there may be the need

for stock fixings, further fabrication and finishing.

ContextAs designers we often approach a project brief without a clear material or production

method in mind. In some cases it is only until the later stages of concept development

that these crucial factors are considered. This lack of production understanding can

often result in unsuccessful outcomes. Designing with the knowledge of how an item

will be produced can play an important role in a products successful realisation.

Project 6

Designing for Production

Mood Board

Design ProposalMaterials• Beech Plywood

• Brown Leather

• White Powder Coating

Sketching

Thank Youwjahosie96@gmail.com

07753362525www.behance.net/William_James_Hosie