WillerbyAn introduction to our business

Welcome & introductions

Peter MunkCEO

• Joined in June 2017

• Previous employers include: Jacuzzi, Black & Decker, Colgate Palmolive…

• Taking Willerby from “good to great to best”

• Building on our two great strengths:

• The passion of our people

• The quality of our product

Kirsten BoltonMarketing Director

• Joined in March 2016

• Previous employers include: The AMRC with Boeing, Jamie Oliver’s Food Trust, Business Link…

• Bondholders Advisory Board Member

• Focusing strongly on the end-consumer

• Bringing our strapline to life: #creatingdreams

An introduction to Willerby & our industry

The holiday home industry

• Business is booming

• Brexit• Rise of staycations• Growing 60+ population (our largest customer base) with pension pots

• Willerby currently holds a 34% share of the UK holiday home market

Willerby

• UK’s largest manufacturer of holiday homes & lodges

• Established in 1946 by local entrepreneur, Walter Allen

• 70+ years of industry experience & continued innovation

• 90-acre site in Hull

• £165m+ turnover

Business overview

A global business with Hull at its heart

• 4 factories & 5 production lines

• Annual capacity - 8000 holiday homes, 900 lodges

• Head offices – including all business functions: Marketing, Design, Technical, Procurement, Production, Sales, Customer Service, Maintenance, H&S, HR etc.

• 1 public showground

Why our customers choose us…

Our customers

• We sell our products to end-consumers via a network of distributors

• We have roughly 250 customers and 100 key client relationships

• Some of these go back more than 40 years, & we’re now working with 3rd generation of those businesses

• We mainly trade in the UK, but in the last 3 years we’ve also traded with 12 other countries - from Norway & Sweden to China & South Korea

• We build our business by developing long-term relationships

Willerby’s workforce

• 1000+ employees

• 100 new jobs created in the last 12 months

• 95% of our Production Senior Management team have progressed from the shop floor

• 20 apprentices currently employed across the business

• 3 graduates on our new Willerby Graduate Scheme

Our suppliers – supporting local business

• Of our Top 40 suppliers (by spend), 38% are from the Humber region

• Willerby spend approximately £42m with these local suppliers

• Willerby procures a huge range of products from Hull companies, including:

✓ Insulation✓ Shower cubicles✓ Exterior cladding✓ Timber

✓ Plumbing & heating supplies✓ Chassis✓ Sealant✓ White goods

Willerby continues to invest in the Humber region

• Hull is the ‘Caravan Capital of the World’!

• Hullensians are the cream of the crop when it comes to industry knowledge, skills & experience

• This does bring its recruitment challenges - competitors are searching the same candidate pool & vying for their skills

• Excellent transport links

• Good motorway links

• Close to ports for export

• History – company & family

• Multi-generational/family links within the company

• Proud of our roots

• Proud to be one of Hull’s largest employers

Recent projects & investments

• Continual CAPEX spend of £1.5-2m per year

• Improved production facilities (including a recent £1m investment in our improving & increasing our production facilities by creating a new ‘flexible’ production line)

• Training initiatives

• Several employees are undertaking qualifications e.g. NVQs, BSC Hons

• Apprenticeships & graduate scheme

• New website (launched Sept 2017) & focus on social media

• New luxury lodge range

• New customer showground in Hull (see next)

• CSR work (see next)

New Hull-based customer showground

• Opened to the public in October 2017

• Decision taken to invest following incredible success of first showground in Scotland (opened 2016)

Investment in CSR – supporting & working with local organisations

Willerbee campaign – raising awareness of the plight of the bumblebee

• 20,000 packets of wildflower seeds distributed UK-wide, providing bee-friendly flowered areas

• 100 handcrafted bee houses (working with HMP Hull) distributed UK-wide to provide bees with a safe haven

• 34 local primary schools educated on bees

Long-standing relationship with Dove House Hospice

• Annual bike ride from Hull to Scarborough

- approx. 60 staff members took part in the 2017 ride & raised £5000

On a winning streak….

• No. 189 on 13th annual Sunday Times Grant Thornton Top Track 250 (up 45 places from 234 last year!)

• Hull Daily Mail Business Awards – FINALIST in Large Business category (winner TBA tonight!)

• Yorkshire Finance Director Awards – WINNER of Best Finance Director of a Private Equity Backed Company

• Yorkshire Awards – WINNER in Business Enterprise Category

Future plans

• Overarching strategy - “Good to great to best”

• Increased focus on the end-consumer:

• Brand new website, launched September 2017

• New consumer showground opened in Hull in October 2017

• Relaunch of Willerby Owners Club planned for January 2018

• Lead generation strategy – first of its kind in our industry

• Continued investment in our staff & facilities

• Expanding our ‘luxury leisure lodge’ product offering

And now we’re keen to show you some of what you’ve seen on the screen!

Any questions?