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Fliers on the Fly. willamalane.org. When to Make a Flier. You need to promote your program — fast You’ve determined that a flier is a good way to promote (It’s worked in the past, you just want to promote in-district, etc.) - PowerPoint PPT Presentation
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willamalane.org
Fliers on the Fly
When to Make a Flier
• You need to promote your program — fast
• You’ve determined that a flier is a good way to promote (It’s worked in the past, you just want to promote in-district, etc.)
• You’ve already posted to Craigslist, or Craigslist is not appropriate
• It’s not important enough for a poster
Don’t make a flier for every program. Prioritize.
Answer These Questions•Where will the flier be distributed?•How many copies will I need?
Less Than 50 Copies
In-house color copier
More Than 50 Copies
Kinko’s black and white
Publisher Checklist• Color or black and white?(Check logo)• Did I delete extra pages?• Is my image OK?• Did I make a pdf?
Design Hints
• Prioritize: What, Where, When•Must include: logo, phone number, Web address
Eye-Catching Images
• Match your message
• Attract interest
• Keep it simple
• Depict diversity — within limits
• Focus tightly
• Watch your format
Image Formats
Finding Art• NEW! Photos All District server
• istockphoto.com
Good Headlines• Are short• Attract attention• Fit your program• Do not need to be the title of your program
Program Descriptions
Cut them.
Can I Promote a
Whole Series of Classes
on One Flier or Poster?
When to Ask for Help
… When what you really want is a
poster
… When your deadline is not tomorrow
… When you need a full school run
Where to Place Fliers
• Willamalane facilitiesDo not need to include address
• Around townInclude address
• E-mail pdfsSchool principals, city of
Springfield, arts organizations, etc.
Sending a Jobto Kinko’s
• Use form• E-mail it to yourself via
copier• Forward e-mail + pdf to
Kinko’s:[email protected]
Consider Craigslist
Required Proofreading
• Send to Janet, Joyce or Mike• We’ll proof within 2 working days• No Joyce on Fridays