Narrative Performance Conceptual

ADVERT - It starts with 2 guys

arriving to work and

then closes with

the end of the work

day.

- The video kind of

has a moral, that

you don’t mess

around during work

hours.

- This is implied by

the shot of the

stock market

crashing.

- The lyrics also

match the action in

the video.

- There is dance

moves

- Lip-synching

- Focuses more on

the performer

- Workplace setting

with ordinary actors

- Unusual editing as

it all taken in one

shot by a handheld

camera

- The video is all

about making

money.

SUBVERT - The video subverts

the lyrics.

- As they don’t use

the original artist as

it is performed by

ordinary people or

actors.

This Wiley video is a hybrid

video because as it has a

mixture of two or more

genres such narrative,

performance and

conceptual. Also, video

helps the artist appeal to a

wider audience, as Wiley’s

main audience is people

you like rap/pop but this

video helps us appeal to

people who like other

genres.