Wiley - Business Education Your Way

Wiley Business education your WayEssential Content • Flexible Delivery • Creating Talent

Wiley successfully serves the teaching and learning needs of

lecturers, students and practitioners in

business and finance. For many years,

this need has been served by a book;

full of case studies, research, theory and

practice - written by a renowned business

school professor or leading business

thinker.

As technology continues to change the

way we learn and interact, the book has

evolved, and so has Wiley. In this digital

age, your students need instant access

to a field of information at the click of a

mouse or a touch of an iPad screen. We

aim to deliver on that need.

Our goal is to learn what your curriculum

or course content needs are and how you

want them delivered. Over the course

of the next few pages, you will learn

about Wiley’s strengths. Both in terms of

our depth and breadth of content; our

relationships in the business community;

our business school authors; the various platforms and ways in which our content can be delivered, as well as tools that can help both faculty and students.

Wiley’s new MBA catalogue will show you the books we have available to suit your curriculum. Details of where to find this catalogue can be found on the last page.

After reading through this brochure we would like to find out more about your requirements for your MBA or Executive Education courses. To contact us, simply email [email protected]. One of our global education sales executives will then contact you directly to discuss how Wiley can help.

Together, we can create business education your way.

Peter WileyChairman

Wiley – Business education your Way

introduction

Wiley is a leading publisher in business and finance serving the needs of students, researchers, professionals and practitioners. We publish over 500 books a year in business and management, finance and accounting, and in addition we have ebooks, leading reference works, online assessment tools, and our collection of 75 peer reviewed journals.

As the MBA evolves and changes, so does Wiley. We realise that your course requirements have changed over the years; that you have more international students, that you have more students doing distance learning and that you need content delivered in multiple formats to satisfy the current digital generation.

So why Wiley?Over the next few pages, we would like to share...

1 A leading business publisher providing core and exclusive content for the MBA curriculum

2 A network of renowned business authors from around the world

3 A company who has relationships with business associations and networks around the world

4 A content delivery system which serves your needs

5 A company that is adaptable to your requirements

6 A global company offering international reach and service


A leading business publisher...Books

Wiley is the No.1 publisher in business management in the UK with a current market share of 24%*

Wiley’s book imprints span the entire learning curve from our global bestselling For Dummies series, to our personal development series Capstone, to our leadership/management imprint Jossey Bass to our business training and development brand Pfeiffer. In finance and accounting, within the UK Wiley holds the No. 1 finance publisher position with over 29% market share.** Wiley is a market-leading provider of over 400 annual books, e-books, mobile applications, CD’s, online training tools, newsletters and websites for students and professional learners in institutional finance, trading, corporate accounting, CPA exam preparation, and personal finance.

*Nielsen Bookscan December 2012 Market Share Report for the three business categories (S4.1,2 and 3)** Nielsen Bookscan 2012 Full Year Market Share Report for S4.9

Journals

Our journals are among the most widely read, frequently cited, and top ranked publications in the ISI’s ‘Business and Management’ categories. In the 2011 Journal Citation Reports, Wiley had:

29 (17%) ISI ranked journals in the ‘Management’ category, more than any other publisher

41,475 (18%) citations in the ‘Business’ category, the highest number of any other publisher

Wiley has the most journals ranked in the Financial Times top management journals list.

Wiley’s books and products cover each of the main

subject areas within the MBA curriculum. As well as

the core areas of leadership, marketing, accounting,

economics, strategy etc, we also have a wide selection

of books which will be of interest to your students when

they begin their elective/specialised area. Knowing how

important real-life business issues are, many of our books

are packed with case studies from companies around the

world. We consider our authors to be the amongst the

best in their field, providing the most up to date research

and theory to today’s business student.

A portfolio of content which serves today’s MBA curriculum

To view our latest MBA Books catalogue please visit

www.wiley.com/go/mbacatalogue


One of the ways Wiley keeps close to the business community is by having relationships with the world’s business associations across all sectors. Our publishing and marketing relationships stretch across a variety of leading associations and institutes including:

A network of renowned business authors from around the world Throughout our history, we have always published with authors who have become respected in their field and who represent the latest thinking in the business world. These are people who have changed organizations, who have taught at business schools, who are keynote speakers at events around the world and who have FTSE 100 companies on their client list.

These are just some of those people:

• Warren Bennis (University of Southern California)

• Julian Birkinshaw (London Business School)

• Ram Charan

• Aswath Damodaran (New York University)

• Rob Grant (Bocconi University)

• Gary Hamel (London Business School)

• John Hull (University of Toronto)

• Manfred Kets de Vries (INSEAD)

• George Kohlrieser (IMD)

• Philip Kotler (Northwestern University’s Kellogg School of Management)

• Jim Kouzes and Barry Posner (Santa Clara University)

• Patrick Lencioni (The Table Group)

• Costas Markides (London Business School)

• Malcolm McDonald (Cranfield School of Management)

• Robert Monks

• Edgar Schein (MIT)

A company who has relationships with business associations and networks around the world

• American Society for Training and Development

• Association of Chartered Certified Accountants

• Bloomberg• Centre for Creative Leadership• CFA Institute• The Chartered Institute for Securities

and Investment (CISI)• Chartered Institute of Marketing• Chartered Management Institute

• Ernst and Young• The Global Association of Risk

Professionals (GARP)• Graduate Management Admissions

Council• Great Places to Work Institute• The Institute of Internal Auditors (IIA)• Institute of Management

Accountants, Inc (IMA)• Strategic Management Society


The Wiley Faculty Network is a free global online community of faculty which facilitates the exchange of best practices, connects teachers with technology, and helps to enhance instructional efficiency and effectiveness. Activities of the network include technology training and tutorials, virtual seminars, peer-to-peer exchanges of experiences and ideas, personalized consulting, and sharing of resources. Connect with the Wiley Faculty Network to collaborate with your colleagues, find a mentor, attend virtual and live events, and view a wealth of resources all designed to help you grow as an instructor.

Visit: wherefacultyconnect.com

Wiley Learning Institute is an online professional development service for faculty members, providing customized coaching programmes, interactive workshops, certification opportunities, plus a beyond-the-workshops, community experience — all presented in a way that makes the information immediately relevant to your day-to-day needs.

Visit: wileylearninginstitute.com

Wiley is a leading producer of authoritative textbooks across the subject spectrum. A number of these core titles are now available digitally on the CourseSmart platform, as E-Texts – powered by Vitalsource, or via your preferred eTextbook vendor. eTextbooks offer convenience, enhanced electronic functionality, and flexible pricing. With Wiley Custom Select we can even build you a bespoke textbook featuring chapters from selected Wiley books and your own course notes.

WileyPlus is an innovative blended learning solution which has been proven to dramatically enhance student engagement, and help faculty make the best use of their contact hours with students. It provides the full content of core textbooks in a digital format, plus extra teaching and learning resources married with automated testing and marking. By re-formatting the book content into learning paths for students, with learning objectives, practice tests, progress evaluations, and a calendar to track course due dates, WileyPlus builds students’ confidence by taking the guesswork out of studying. Faculty can be confident they are delivering compelling online courses which help with their student’s understanding of key concepts, fully integrated into leading Virtual Learning Environments, (WileyPlus is now fully integrated and available through Blackboard Learn 9.1), and with reduced administration of homework, tests, and other course elements.

Visit wileyplus.com

A content delivery system which serves your needs

We believe in supporting the digital transformation of teaching, learning, research and professional practice by providing authoritative content and innovative delivery that will enable institutions to meet the demands of their various constituencies.


coursesmart

A selection of textbooks are available on the CourseSmart platform. CourseSmart gives students instant online access, via computer or mobile device, to selected Wiley E-Texts and extra electronic functionality at savings of up to 40%. It also offers faculty an immediate, efficient, and environmentally-friendly way to review a textbook for their course.

Visit coursesmart.co.uk

coursesmart

E-Texts – Powered by VitalSource give students permanent access to their eTextbook via their virtual bookshelf – online, offline, or on the go - at savings of 25% off the retail price of the printed text. As students build a virtual library of texts, they can search by topic across every title in their E-Texts library.

Visit vitalsource.com

Print and eBooks

Most new Wiley titles can be purchased as eBooks simultaneously or soon after the print edition is published, and many thousands of already published titles are also available in digital formats through your preferred eBook retailer or through wiley.com. They can be accessed on many types of devices, including PCs, laptops, tablets, smartphones, and eBook readers, depending on the vendor.

We realise that your MBA program might be different to another MBA program, that your students need the versatility of taking different chapters from different books and exploring

case studies but not

necessarily reading through lots of theoretical content. We realise that you might need a book that is customised to your course.

Wiley is pleased to offer you exactly that with Wiley Custom Select, a new service that helps you to

build the perfect textbook, in 3 easy steps.

Hundreds of our biggest and best textbooks are available to choose from in the program, and the best thing is - you can easily mock up a

custom textbook yourself in minutes, or simply browse the content we have available in your own time, on the CustomSelect website.

Simply visit www.customselect.wiley.com

A company that is adaptable to your requirementsWiley custom select


By having local publishing operations we have a truly global content offering, allowing us to provide appropriate material to the range of cultures around the world (global cases in our books; local versions – European / Canadian / Australasian / Indian / Arabic etc.).

A global company offering international reach and service

Europe

• UK – Chichester, London,

Oxford

• Spain – Madrid

• Germany – Berlin, Weinheim

• Russia – Moscow

Middle East

• UAE – Dubai

Asia Pacific

• Singapore

• China – Beijing, Shanghai

• Japan - Tokyo

• India – Bangalore,

New Delhi, Mumbai

• Australia – Brisbane,

Melbourne

Wiley has locations and distribution services in the following locations:

North America

• Hoboken (NJ)

• Boston (MA)

• Indianapolis (IN)

• San Francisco (CA)

Canada

• Ontario - Toronto

South America

• Brazil – Rio de Janeiro

What to do next...If you wish to discuss your curriculum requirements with a Wiley member of staff, there are several ways of getting in touch:

Email: [email protected] Your email will be forwarded to the appropriate person dealing with your region.

Tel: +44 1243 779777

Find your academic rep: To find your Academic Account Manager please use our useful 'Who's My Rep' facility: www.wiley.com/go/whosmyrep

To view our latest MBA Books catalogue please visit www.wiley.com/go/mbacatalogue

We look forward to hearing from you!


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Wiley - Business Education Your Way