WILD IFT TRADE SHOW BOOTHPromotional Wayfinding Graphics for Wild Flavors

IFT is WILD’s largest trade show of the year. The booth is 120’ x 120‘ and is a uniquestructure (a silver globe). In addition to developing wayfinding graphics to introduceWILD’s new products, the booth graphics needed to feature the show’s universaltheme for all vendors: healthy ingredients.

Historically, WILD has been known as a quality supplier of food ingredients. This boothneeded to change directions and emphasize WILD for what they really are: experts in foodtechnology and innovation. WILD also needed a clear, direct message with great productgiveaways and samples to compete with their self-professed market expert competitors.

Since WILD’s booth is so large, RGI needed to develop a way to draw show attendees tothe center of the booth, where the sales force would answer questions, promote specificnew products and conduct tastings. RGI also knew that they needed to create a memorablegiveaway, above and beyond samples, that would tell the WILD story/capabilities with impact.

RGI created a wayfinding system of graphics that divided WILD’s booth into two sections,health/wellness and exotic trends. Large graphics were used at the booth’s four corners todraw initial attention to the booth. Once attendees were engaged, a second level ofwayfinding signage directed them toward the center, where the sales force would alsohand out WILDfire magazine. 4’ banner signs on the counter promoted specific products.Video loops on hi-def monitors added an additional layer of dimensional communication.

Market ResultsThe success of the booth with their larger customers reinforced the brand positioningof WILD as an expert in food technology and innovation. Also, due to a great responseto the WILDfire magazine, the client has decided to publish it quarterly.

Diverse List of Project Deliverables:

• 4ft banner signs (30 total)

• Translights (2 40ft counters)

• Translight ribbons

• Corner graphics

• Individual product sheets

• Molded 6ft WILD logos used on all 4 sides of the Globe

• WILDfire Magazine (products promotion)

• Cookie bar labels (package design for product giveaway)

• Video loops

RGI | Reliable Graphic Innovation

Case Study 30706

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