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INTRODUCTION

“Wild About Info Apps” is a joint venture between

GMT Media (developer)

and Bushveld Connections

(Design, Marketing & Administration)

INTRODUCTION

•apps designed to promote tourism and businesses in the smaller towns/ regions, across South Africa.

•will provide advertisers with a cost effective marketing tool with extensive reach

•provide users with a simple and effective way to plan, book and enjoy their stay in your area.

INTRODUCTION• The series will cover over 50 towns and regions.

• “Wild about Hoedspruit” – first in the region and currently available on Apple (iStore) and Android (Google Play) Stores

• To download – type Hoedspruit into Store’s Search bar – comes up immediately

• Currently busy with adding new towns within the series

• Immediately busy with Cape Winelands, Hartebeespoort Dam, Bela Bela, Dolphin Coast (Durban North)

• Towns following that will include, Tzaneen, Garden Route, Natal South Coast, Mpumalanga Panorama Route, Nelspruit, Phalaborwa, Natal Midlands

• Additional towns and regions will be identified thereafter.

WHAT IS AN APP?

•A mobile app is a program that is installed onto your mobile phone and/or tablet device

•It can be accessed at any time and does not require a browser, mobile or broadband connection to login.

•Allows for immediate access to information or entertainment available on each app.

WHY MOBILE APPS?• As of July 2012, there were 250 million active, Apple and Android Smart Phone users worldwide.

•57% of these browse the web through their smart phones.

•42% utilise apps while researching or making travel arrangements.

• In July 2012, 53% of minutes spent on travel sector content, originated from apps.

•83% of all mobile content consumed was via apps.

• There is therefore huge growth potential in the travel sector.

“WILD ABOUT” APP FEATURES

•Main category Listing e.g. Where to stay, Where to eat, What to do, Medical Services, Where to Shop, etc

• As categories grow, sub categories will be added – eg Where to stay will be further divided into Self Catering vs Hotels vs Camping etc

• A summary description of the Business, service, attraction or product offered.

• A detailed description up to 500 words.

•Up to 6 Pictures can be shown.

“WILD ABOUT” APP FEATURES (cont)

• Your Businesses operating hours.

• Pricing (if applicable or desired).

•Marker listing on map with your Logo, GPS co-ordinates and directions – connected and operated through Google Maps.

•Direct link to your Businesses own website or Facebook page.

• YouTube video link of your Business.

“WILD ABOUT” APP FEATURES (cont)

• Business contact telephone number with direct dialling from app.

•Direct link to email via the app.

• Step by Step directions to your location from the exact and current location of the user.

• Visual tour of your establishment.

• A favourites section.

• The ability to share via Facebook.

• Interactive Map with category selection through Google Maps

APP FEATURES EXPLAINED

This Section will be

scrollable and will list all the

various categories of

business listings

This will allow the user to access

Google Maps on their current location and

show the various listings and their

relation to each other

This will allow the user to search for a specific business or service within the app

This will allow the user to access their saved favourites (see next slide for more info)

Home Page

APP FEATURES EXPLAINED (cont)

Category Listings Page

Shows a preferred photo or logo of

each listed facility

Shows a full listing of all facilities

within the specific category listed on

the app – select the relevant option for more info on each

facility

Selected category listing

Gives a brief description – first sentence taken from summary description on the actual listingGives the user immediate distance to each facility from the exact location of the user

Name of the listed facility/ business

APP FEATURES EXPLAINED (cont)Individual Listings PageDisplay primary

photo of facility

Takes user to additional

photos of facility

Shows opening times/ office

hoursShows costs

(where applicable/

desired)Direct access to your website

A description section offering

the user a detailed

description of the business/

facility is available further down the screen

By clicking this icon, the user will automatically call through to your preferred number

By clicking this icon, the user will automatically be able to send you an email

By clicking this icon, the user will automatically be given step by step directions to your business from their current location

This shows the user how far your business is from their current location (km or miles set according to users own settings)

This allows the user to add your listings to their list of favourites (then accessible using Favourites icon at bottom of screen

This allows the user to share your listing on their facebook page (or for you to share your own listing on your own facebook page)

Indicates option to play YouTube

clip

Map options allow the user to FILTER their choices and select the option closest to them

LISTING CATEGORIES• Current Generic Categories include the following. Categories can be adapted/ customized for each region

• Where to stay• Where to eat• What to do• Where to shop• Events and festivals• Transport• Adventure activities• Arts & Culture• Medical services• Fuel and gas• Vehicle Repairs & Services• Property and developments• Media and photography

JOINING AN APPAdding your business to an App is EASY

• Contact the representative handling the registration of listings in your area.

• Or fill in the online application form– www.wildabout.info

• A Microsoft word application form is also available and can be emailed to you if you are unable to use the online application form.

• Once your information has been received it will be processed. You will then be invited to view a screen shot of the front page of your listing, either on our Pinterest Board or on our Facebook page, for approval before the app is submitted to the app store.

• All Listings must be paid in full prior to submission of the app.

• Info on the app can be updated for free during the update period which will be done at around 6 months after initial launch.

• Its that easy !!!!

COMPATIBLE DEVICES

• The application will be available for The following smart phones:o iPhoneso iPads o Android smart phones (eg

Samsungs)o Android tablets (eg Samsungs)

Blackberry and Windows Phone Apps will be available from September 2013

WHAT IS A SMART PHONE

A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. It can include  the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device

PRICING• Pricing for businesses is costed at only R 1 500.00 per year – that works out to just R 125.00 per month.

• For anyone with multiple businesses that they would like listed on the same app, special rates are offered for each additional listing

• For a single business that would like to be listed under more than 1 category, each additional category (after the first) is only an additional R 500.00

• Festivals, Events and NGO’s/ Community Based Organisations are costed at only R 500 for the year. The APPS are downloaded for FREE on the

relevant App Stores

MARKETING OF THE APP SERIES• 25% of the revenue generated through

listings will be invested into marketing.

• Marketing strategies will include:o Adverts in various media formats, both

local and international.o Google Ad Word campaigns and in app

advertising.o Point of sale material distributed at key

locations.o Social media platforms.o Strategic partnerships with key tourism

operators (eg the partnership between the Hoedspruit Info App and Ashton’s Transfers – see picture alongside)As the number of different apps in the series increases, so will the marketing spend increase

CONTACT US

APP DEVELOPERS:

Debby: debby@wildabout.info

Gavin: gavin@wildabout.info

Website: www.wildabout.info

Facebook: WildAboutInfoApps

Twitter: @WildAboutInfoAp

Pinterest: Wildaboutapps

For more information contact:

LISTING CONSULTANTS:

Cape Province – Shane

shane@wildabout.info

Gauteng & Northwest - Carol

carol@wildabout.info

Natal - Sandie

sandie@wildabout.info

All other areas – Debby

debby@wildabout.info

WILD

goand join SA’s App

revolution TODAY