Widget Ecosystem & Economy

8/14/2019 Widget Ecosystem & Economy

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Widget Ecosystem and Economy

March 28, 2008

Jo, SanKu

TFT @ KT


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Contents

I. Background

II. What is Widget?

III. Widget Usage

IV. Widget & Personalization

V. Open Ecosystem & Widget

Economy

VI. Summary


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Widget

New Story of WebWild Widgety World

Webpage vs. Widget

Distributed Web

Dynamic Web

Open Ecosystem

Widget Economy


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Background


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One WayLimited Contents: Short HeadCentralized

ClosedProvider Centric

Two WaysUnlimited Contents: + LongtaiDistributed

OpenUser Centric

Decentralization & Atomization


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Media: Mass Media -> Me Media , We Media

Content: Web Site -> Page -> Micro Content

Convergence and Divergence


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Portable Web

Distributed Web

Remixed Web

Programmable Web

Dion Hinchcliffe

Widget


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CreatorSynthesizerMash-upper

EditorAggregatorDistributorConsumer

Me As MEdia

GoogleTechnorati

Blog
http://www.youtube.com/


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Dion Hinchcliffe

Widget

Publishing2.0

Do-It-Yourself

Engagement


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Personalized Web

Service Finds You

HTTP RSS

People to Services Services to You

Widget
http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1


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Seamless Experience on Multi Devices

Widget

Services Multi Devices


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Viral Marketing and Network Effect
http://www.youtube.com/


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WidgetsBadges

Gadgets


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Widgets Highly interactive micro-applications Widgets as a new way to reach a dispersed

audience on millions of other sites across theWeb: widgetized web

Offer users a rich media experience and a high

level of engagement Simple and ease of consumption and distribution Easy sharing makes for viral distribution Interoperability on more devices and Seamless

User Experience Business models: driving site traffic, content

consumption, advertising Slide.com now reaches an audience of more than

134 M through its widgets


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Widget Types

Desktop

Web

Personal Web Widgets Public Widgets

Mobile Physical Widget Station


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Desktop Widgets

Mac Dashboard Widgets MS Vista Sidebar Gadgets

Linux Widgets

Google Desktop Gadgets

Yahoo! Widgets


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Nokia WidSets

300 Mobile Phone Models

4,500 Widgets

Webwag.com, Zenzui

Mobile Widgets

in the U.S. marketing spending on mobile widgets will reach [US]$500 millio

n by 2010, up from about $2 million [inMarch 2007] [BusinessWeek]


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Widgets are a Natural Fit for Mobile Devices

Use less bandwidth than typical browsing

Browsing not easy; usually need some select

service fast; touch screen

Always running/instant on

Emerging Standards/Technologies: Mobile

Flash and Flash Lite, Java ME and JavaFX

Mobile, Mojax

PDA platforms (Palm, Windows Mobile)

Fring, ZenZui, BluePulse, Mobio, Widset, Mob

ile Distellery/Celsius, Opera, iPhone


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Widget Station

WidgetStation


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Widget StationPersonal Internet PlayerOpen Source Hardware

Design + Simple + Internet + Widget + Toy + Private


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sports buddy friend connection

a better wake-up music station (powers + streams)

+ photo sharing, video mash-ups, multimedia messaging, games, gossip, news

SoIP lifestyle


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Key Design Considerations

Scalability

Cost-Effectiveness

Reliability

Exploitation by others

Global reach

Security

Ease of Consumption

Leveraging Network Effects

End User Motivation

Dion Hinchcliffe


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Widget Engine Architecture


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Widget Usage


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Widget Usage

Digital Content Distribution Made Easy

Advertising

Social Widget

Enterprise Widget Personalized Web

Website or Personal Profile Enhancement

Self-Expression and Publishing 2.0 Site Functionality Enhancement

Mash-ups and Deep Integration

Revenue Generation


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Current State of the Widget

Nearly every Web 2.0 company includes a user-distributed widget in their viral-marketing strategy.

Large brands are beginning to build widgets for brand

expansion into social networks and personal pages. Widget-only companies are being funded and launched

(slide, rockyou, etc).

Widgets have become so popular widget-aggregators

have begun to launch

Alok Bhardwaj, HiddenReflex


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Widget Ranking

http://marksilva.wordpress.com/2007/09/25/widgets-vs-ad-networks-rankings/Based on comScore Widget Metrix June 2007

Total Unique

Visitors (000) % Reach

Total Internet : Total Audience 178,839 100.0

Top 100 Properties N/A N/A

1 [P] Yahoo! Sites 133,093 74.4

2 [P] Google Sites 123,601 69.1

3 [P] Time Warner Network 123,379 69.0

4 [P] Microsoft Sites 116,824 65.3

All Widgets 87,098 48.7%

5 [P] Fox Interactive Media 83,598 46.7

6 [P] eBay 81,224 45.4Slide.com 53,613 30.0%

7 [P] Amazon Sites 53,285 29.8%

8 [P] Ask Network 52,600 29.4

RockYou 50,453 28%

9 [P] Wikipedia Sites 47,031 26.3

10 [P] Apple Inc. 44,114 24.7

11 [P] New York Times Digital 42,718 23.9

12 [P] Viacom Digital 42,212 23.6

13 [P] Weather Channel, The 39,865 22.3

14 [P] Adobe Sites 36,441 20.415 [P] CNET Networks 31,023 17.3

16 [P] Gorilla Nation 30,721 17.2

17 [P] AT&T, Inc. 29,992 16.8

18 [P] Target Corporation 28,323 15.8

19 [P] Expedia Inc 28,238 15.8

20 [P] FACEBOOK.COM 27,965 15.6

Items 1 to 100Total Unique

Visitors (000) % Reach

Total Internet : Total Audience 778,310 100.0

Top 100 Properties N/A N/A

1 [P] Google Sites 544,783 70.0

2 [P] Microsoft Sites 529,156 68.0

3 [P] Yahoo! Sites 471,924 60.6

4 [P] Time Warner Network 266,368 34.2

5 [P] eBay 264,732 34.0

All Widgets 239,327 0.31

6 [P] Wikipedia Sites 208,120 26.77 [P] Fox Interactive Media 163,546 21.0

8 [P] Amazon Sites 145,947 18.8

Slide 134,046 0.17

9 [P] Apple Inc. 123,554 15.9

10 [P] Adobe Sites 121,966 15.7

11 [P] CNET Networks 116,579 15.0

12 [P] Ask Network 115,655 14.9

RockYou 101,028 0.13

13 [P] Viacom Digital 88,655 11.4

14 [P] Lycos Sites 77,518 10.015 [P] The Mozilla Organization 70,851 9.1

16 [P] Gorilla Nation 67,789 8.7

17 [P] New York Times Digital 66,230 8.5

18 [P] Terra Networks 63,021 8.1

19 [P] TENCENT Inc. 61,970 8.0

20 [P] France Telecom 60,847 7.8

Items 1 to 100

World Wide USA June 2007


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Showcase Random House

books everywhere online

Market the Random

House brand

Let users preview books

Let users buy books

Spread the widget virally

The Random House Book Widget


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The YouTube Widget (Badge)

Highly viral with excellent end

user motivation

Uses the Web as a content

billboard

Consistently drives user

growth, video views, and traffic

back to the site

Didnt take the users

intelligence for granted

video

Dion Hinchcliffe


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Widget Ads


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Social Widget

Wid t U A S i l N t k U


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Widget Users Are Social Network Users


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Enterprise Widget (SAP)

2007: year of the Widget?

[Newsweek]


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Widget & Personalization


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Services

Contents

Business

Value & Attention

Widget & PersonalizationYouNiverseParticipate, Linked, and Empowered


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Widget and Personalization

(webwag.com)
http://www.yozmn.com/http://www.pcodi.com/


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Your Attention OnlyAt Your Home

Tariq Krim, CEO

Our digital life isgrowing out of controlFocus your attentionon what you care


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Age of Personalization


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P li ti M k t Sh


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Personalization Market Share


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Open Web Ecosystem

Widget Economy

Widget Enabling New Open Web Ecosystem


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Users

AdvertisersPublishers

Ecosystem

g g p yBrining More Values with Network Effect

Open Web


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pPhilosophy, Policy, & Technology

Money


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Money

Driving visitors to your site with

network effects (Brand-

Extension/More Conversions)

Advertisement Widgets

Advertising-Supported Widgets

Selling Widgets (Premium Contents

and Products)

Widget Gallery, Search, Distribution

Widget Platform

Widget Ad Network

Widget Ecosystem and Widget Economy


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Widget

Creators(Platform)

Content &ApplicationProviders

UsersWidget Gallery

Advertisers

PC/Platform(Vista, Linux,Browder, Android)

Web(Blog, Personal Web)

Mobile

WidgetStation

Developers

Power Users

g y g y

DistributersWeb, Desktop, Mobile, Station

Widget Creators


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Widget Creators(Platform Providers with Widget Gallery)

define, design, develop, deploy

Widget Gallery


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Widget Gallery

Netvibes Widget Ecosystem


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WidgetCreators

Content &Application

Providers

Users

et bes dget cosysteBased on UWA(Universal Widget Architecture

Widget Gallery

Advertisers

UWA UWA

Environment(Terminals, Containers)

Netvibes Widget Ecosystem


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Netvibes Widget EcosystemBased on UWA

Chumby Widget Economy


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WidgetCreators


Users

Chumby Widget Economy

Widget Gallery

Advertisers

building and delivering your personal internet

Googles Strategy for Widget with Open Social


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g gy g pOpen Social is a common APIs forbuilding Social Application across many websites

Social Apps are normally

created in the same waythat Google Gadgets are

Googles Plan for

Widget Standardization

Easy development

Widget Ecosystem
http://flickr.com/photos/altogether/1825096762/


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WidgetCreators


Users

PC/Platform(Vista, Linux,

Browder, Android)

Web(Blog, Personal Web)

SoIPWibro

IPTV

Mobile

Widget

Station

iPod/iPhone

Widget Ecosystem

Advertisers

Widget Gallery

Environment(Terminals, Containers)

Platform Providers

DevelopersPower Users

Content and Application Providers


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Communication, Personalization ,Syndication ,Visualization

Distributers


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Channels, Walled Gardens, Consumers

Terminals/Devices

Desktop, pda, mobile, web-enabled

Web2 0 vs Web0 2


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Web2.0 vs. Web0.2

Widget? New Web
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What is Next?

When?

Widget? New Web

X X ?

Widget as Open Ecosystem Enabler


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g p y

To Bring the Vitality of Innovation to Korea

Market Size

+70%

+30%

Widget Economy Changing Value Chain
http://images.google.co.kr/imgres?imgurl=http://content.answers.com/main/content/wp/en/thumb/5/5b/250px-Daum_logo.png&imgrefurl=http://www.answers.com/topic/daum&h=91&w=250&sz=9&hl=ko&start=2&sig2=Lao8kwhls9nmlXiE7dv2fA&um=1&tbnid=9mtALCEHgd4XnM:&tbnh=40&tbnw=111&ei=gr-RR_DPM5CeiwHw1Iz9Dw&prev=/images?q=daum++logo&svnum=10&um=1&complete=1&hl=ko&lr=&newwindow=1http://images.google.co.kr/imgres?imgurl=http://content.answers.com/main/content/wp/en/thumb/5/5b/250px-Daum_logo.png&imgrefurl=http://www.answers.com/topic/daum&h=91&w=250&sz=9&hl=ko&start=2&sig2=Lao8kwhls9nmlXiE7dv2fA&um=1&tbnid=9mtALCEHgd4XnM:&tbnh=40&tbnw=111&ei=gr-RR_DPM5CeiwHw1Iz9Dw&prev=/images?q=daum++logo&svnum=10&um=1&complete=1&hl=ko&lr=&newwindow=1http://www.naver.com/r/t?wwwhttp://www.naver.com/r/t?www


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1. CP Web Site Access

2. Sticky Syndication of All Contents, Centralized

Access & Read

Access & Read/Write

3. Light Syndication of Micro Contents, Distributed

Feed & Read/Write

Personalization

Widget

Early Internet : Web site, HTTP, Contents Providers

Web1.0 Service Providers: Web page, HTTP, Portal

Web2.0 People Cetric: Micro Contents, RSS, Widget, Personalization

http

http

RSS

1

2

3

Widget Economy Changing Value Chain
http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1http://images.google.com/imgres?imgurl=http://www2.sekisat.com/data/sat_channel/images/334/logo&imgrefurl=http://www.sekisat.com/satellite/index.php?path=channel_view&no=1481&&h=224&w=244&sz=22&hl=ko&start=3&sig2=FKqmp7mUmeysR8me6eMumQ&um=1&tbnid=QjY0Z5wfH_30sM:&tbnh=101&tbnw=110&ei=_246R8X9NpbCiwH7yPiCBg&prev=/images?q=ytn+logo&svnum=10&um=1&hl=ko&rls=com.microsoft:en-UShttp://images.google.com/imgres?imgurl=http://www2.sekisat.com/data/sat_channel/images/334/logo&imgrefurl=http://www.sekisat.com/satellite/index.php?path=channel_view&no=1481&&h=224&w=244&sz=22&hl=ko&start=3&sig2=FKqmp7mUmeysR8me6eMumQ&um=1&tbnid=QjY0Z5wfH_30sM:&tbnh=101&tbnw=110&ei=_246R8X9NpbCiwH7yPiCBg&prev=/images?q=ytn+logo&svnum=10&um=1&hl=ko&rls=com.microsoft:en-UShttp://www.chosun.com/http://www.chosun.com/http://images.google.com/imgres?imgurl=http://www2.sekisat.com/data/sat_channel/images/334/logo&imgrefurl=http://www.sekisat.com/satellite/index.php?path=channel_view&no=1481&&h=224&w=244&sz=22&hl=ko&start=3&sig2=FKqmp7mUmeysR8me6eMumQ&um=1&tbnid=QjY0Z5wfH_30sM:&tbnh=101&tbnw=110&ei=_246R8X9NpbCiwH7yPiCBg&prev=/images?q=ytn+logo&svnum=10&um=1&hl=ko&rls=com.microsoft:en-UShttp://wrd.naver.com/rd.nhn?tb=www_07&id=1187069950http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1http://www.chosun.com/http://images.google.co.kr/imgres?imgurl=http://boardr.jukeon.com/files/fx/artist/images/140/55/5525.jpg&imgrefurl=http://mp3m.jukeon.com/artist_info.jo?artist_id=5525&h=140&w=140&sz=7&hl=ko&start=8&um=1&tbnid=pIGIbOjbJvXhwM:&tbnh=93&tbnw=93&prev=/images?q=%EB%B0%95%EC%A0%95%EC%95%84&svnum=10&um=1&hl=ko&lr=&newwindow=1


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Summary

The Future of Widget


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The Future of Widget

Easy User-Generated Widgets (UCW)

Evolution to High Performance RIDAs (Rich

Internet/Desktop Applications)

Cross-OS, Cross-Site, Web+Desktop Widgets

More Devices Supporting Widgets (Mobile, IPTV, PMP)

More Widget Stations

Widget Ad Networks

Real Money

Market Consolidation

Challenges: Mixed Design, Scalability, Uncertainty, Revenue

Models, Time to Market


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http://flickr.com/photos/67312258@N00/107158059/


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http://flickr.com/photos/67312258@N00/107158059/


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