WIC Recipe ContestWIC Recipe Contest

Exciting Flavors of the New Food PackageExciting Flavors of the New Food Package

Sponsored by Dairy Council of ArizonaSponsored by Dairy Council of Arizona

Presented by Presented by

Taffery LowryTaffery Lowry

WIC Nutrition Program ConsultantWIC Nutrition Program Consultant

Arizona Department of Health ServicesArizona Department of Health Services

Project PurposeProject Purpose

Provide WIC Provide WIC families with families with quick and easy quick and easy recipes to recipes to incorporate the incorporate the new foods and new foods and flavors from the flavors from the food package food package into their diet. into their diet.

Recipe Contest OverviewRecipe Contest Overview

Contestants will develop quick and easy recipesContestants will develop quick and easy recipes

All recipes must include foods from the new WIC All recipes must include foods from the new WIC packagepackage

Ingredients/foods not from the WIC package Ingredients/foods not from the WIC package must be common foods typically found in a WIC must be common foods typically found in a WIC household household

All recipes must meet specific nutrition All recipes must meet specific nutrition guidelines to qualify for the contestguidelines to qualify for the contest

All qualified recipes will be compiled into a recipe All qualified recipes will be compiled into a recipe book to be distributed with the launch of the new book to be distributed with the launch of the new WIC food packageWIC food package

Nutrient CriteriaNutrient Criteria All recipes must meet either or both of the All recipes must meet either or both of the

following nutrient criteria:following nutrient criteria:

– 3-A-Day of Dairy nutrition guidelines 3-A-Day of Dairy nutrition guidelines – Fruits and Veggies More Matters recipe Fruits and Veggies More Matters recipe

guidelinesguidelines

Dairy Council will analyze all recipes Dairy Council will analyze all recipes using ESHA Food Processor programusing ESHA Food Processor program

Recipes meeting either nutrient criteria Recipes meeting either nutrient criteria will be considered “Qualified Recipe will be considered “Qualified Recipe Entries” Entries”

CategoriesCategories

Healthy SnacksHealthy Snacks

Easy MealsEasy Meals

Quick Side DishesQuick Side Dishes

Healthy DessertHealthy Dessert

Who can submit recipes?Who can submit recipes?

Culinary studentsCulinary students

Professional/amateur Professional/amateur chefschefs

WlC clientsWlC clients

Taste Testing EventTaste Testing Event March or April of 2009 (Date TBD)March or April of 2009 (Date TBD)

Event Location (TBD)Event Location (TBD)

Entrants will prepare their recipe(s) on siteEntrants will prepare their recipe(s) on site

WIC clients will be the judgesWIC clients will be the judges

Prizes will be awarded for the top 3 entries Prizes will be awarded for the top 3 entries in each categoryin each category

WIC clients will also receive a gift for their WIC clients will also receive a gift for their participation as judgesparticipation as judges

TimelineTimeline

Sept. 08 - Jan 09 - Entry SubmissionSept. 08 - Jan 09 - Entry Submission

Jan 09 - March 09 - Recipe AnalysisJan 09 - March 09 - Recipe Analysis

Spring 09 - Taste Test EventSpring 09 - Taste Test Event

Contest PrizesContest Prizes

All contestants submitting qualified All contestants submitting qualified recipes will receive a $10 iTunes gift recipes will receive a $10 iTunes gift card for each qualified recipe. card for each qualified recipe.

Top 3 winners in each category will Top 3 winners in each category will receive a Visa gift card:receive a Visa gift card:

– 11stst place - $100 place - $100– 22ndnd place - $50 place - $50– 33rdrd place - $25 place - $25

Thank YouThank YouDairy Council is proud to work with WIC Dairy Council is proud to work with WIC to develop these recipes and hope that to develop these recipes and hope that you will help promote this contest that you will help promote this contest that

benefits the WIC families. benefits the WIC families.

Contact InformationContact Information

Comments, Questions, or Suggestions.Comments, Questions, or Suggestions. Dairy Council of ArizonaDairy Council of Arizona

– Terri Verason, MS, RD Terri Verason, MS, RD tverason@dcaz.orgtverason@dcaz.org or 480-966-7211 x234 or 480-966-7211 x234

– Roxanne LeVacRoxanne LeVacrlevac@dcaz.orgrlevac@dcaz.org or 480-966-7211 x230 or 480-966-7211 x230

WICWIC

– Adrienne Udarbe, RDAdrienne Udarbe, RDadrienne.udarbe@azdhs.govadrienne.udarbe@azdhs.gov or 602-364-0451 or 602-364-0451