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Becoming a Person of Influence
“Everything in your life must change…NOW.”
TRT 0:44
Vignette 1
How to be a more effective change agent...
How to have more impact...
Another brochure is not the answer.
Tool of Influence #1
Be likeable.
WIC Clients Want to Feel
Valuable
Important
Honored
Capable
Tool of Influence #1: Be likeable.
Actions that make you likeableAccept and like your clients.
Are you havingANOTHER baby?
Do both of your children have the same
father?
Tool of Influence #1: Be likeable.
Actions that make you likeableRefrain from asking sensitive questions.
Tool of Influence #1: Be likeable.
Actions that make you likeableSmile.
Tool of Influence #1: Be likeable.
Actions that make you likeable
Make your client feel comfortable, welcome and relaxed.
Try some of these simple steps tomorrow:
Tell your client that you’re happy to see her.
Thank her for coming.
Give a sincere compliment.
Tell her she’s doing a great job.
Show an interest in her personally.
Talk to her children.
Listen to her.
Share something personal about yourself.
Tool of Influence #1: Be likeable.
Actions that make you likeable
Establish a common bond between you and your client.
WIC educators can increase their influence with statements like:
“I’m a mom, too.”
“I feel pressed for time, too.”
“I struggle with my weight, too.”
“My child’s weight was a little high at that age, too.”
Tool of Influence #1: Be likeable.
Actions that make you likeableBe positive.
Tool of Influence #1: Be likeable.
Negative approach… client may feel attacked.
Positive approach…client is more likely to listen and make changes.
Tool of Influence #1: Be likeable.
Actions that make you likeableAvoid words that have harsh or negative connotations.
Tool of Influence #1: Be likeable.
Actions that make you likeablePresent the client’s problem as temporary.
“Be likeable.”
TRT 0:56
Vignette 2
Tool of Influence #2
Give them something.
Tool of Influence #2: Give them something.
Give clients something they value.
“This is temporary.”
TRT 1:00
Vignette 3
Tool of Influence #3
Give them “exclusive” information.
Make your information, tips and messages feel “exclusive.”
Use questions that encourage the client to reveal what’s important to her.
Provide time for the client to think about
her responses.
Listen fully to the client using your heart
and head.
Tool of Influence #3: Give themexclusive information.
Label materials with client or child’s name
Ask the client to write her own action plan
Make your information, tips and messages feel “exclusive.”
Tool of Influence #3: Give themexclusive information.
Tool of Influence #4
Use emotion when talking to your client.
3-Steps to persuade others…according to Aristotle
1.Credibility
2.EMOTION
3.Logic
Tool of Influence #4: Use emotion.
are more important than
Tool of Influence #4: Use emotion.
Talk about the emotional benefits of taking action.
Tool of Influence #4: Use emotion.
“A few things I do.”
TRT 1:24
Vignette 4
Tool of Influence #5
Let them know what others are doing.
“How others make this work.”
TRT 1:57
Vignette 5
Tool of Influence #6
Get them to make a commitment.
Ask questions.
What will you do first?
When do you think you can get started?
How do you think this will work for you and your family?
Tool of Influence #6: Get themto make a commitment.
Try verbal confirmations.
Are you willing to give _____ a try?
Can I count on you to give me feedback on _____ next time?
Will your family get to try _____ this month?
Tool of Influence #6: Get themTo make a commitment.
“What idea can you try today?”
TRT 1:18
Vignette 6
FINAL Tool of Influence
End the visit on a high note.
Tool of Influence #7
“A person of influencein 6 minutes...”
TRT 6:07
Vignette 7