Wi-Fi Calling

To today’s mobile users, connectivity is everything.

They want to stay connected to the services that matter to them at all times.

And they won’t stand for any interruptions.

For you, that means providing unbroken coverage to both core telephony and comms services, and new rich-data ones.

But that shouldn’t be a problem, should it?

Surely, as the popularity and proliferation of mobile

devices has surged, the quality and reliability of core

network coverage must have too…

Right?

Wrong.

No Signal

No Signal

No Signal

New building methods, thicker concrete, and increasing building density in urban areas have all conspired to make it harder than ever before to ensure strong in-building coverage.

That’s a pretty big problem, especially when you consider that 80% of mobile calls occur indoors and 74% of customers are willing to switch operators for better in-home and office coverage1.

1 Source: “Study: Poor Cell Coverage at Work May Impact Wireless Churn Rates”, Andrew Burger, January 20, 2015, Telecompetitor.com

And to make matters worse, today’s customers also have a huge number of alternatives to choose from when your network and services aren’t available.

If they can’t connect to your network, they won’t hesitate to use a service powered by their Wi-Fi connection.

And that means major customer churn.

To the untrained eye, Wi-Fi connections appear to be a powerful new enemy in the war for your customers’ mobile mindshare.

But the key to getting ahead (and strengthening your core network cost-effectively) is realizing that Wi-Fi isn’t an enemy at all.

It’s an opportunity. By incorporating Wi-Fi into your core network, you can solve three of the biggest mobile network challenges at once.

Wi-Fi calling provides a cost-effective way of optimizing network coverage.

Wi-FiCalling

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Video Call

Wi-FiCalling

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Video Call

Wi-FiCalling

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Video Call

Better coverage in turn helps you improve the consistency of customer experiences—especially when using rich-data services such as video calling.

And when you combine better coverage and better experiences, you can reclaim customer mindshare—and start fostering lifelong loyalty.

But one major question remains… How?

Wi-Fi isn’t new to you, and making better use of it is probably something you’ve considered before.

But a couple of key—and very valid—objections

have stood in the way.

Security. That’s a big one.

If customers connect to your core network through their own untrusted Wi-Fi networks, how can you protect the network against attacks, unauthorized use, and eavesdropping?

What about your customers’ devices? Devices are a pretty important part of the bridge between you and your customers. If they can’t support Wi-Fi calling, isn’t the whole thing a bit pointless?

Wi-FiCalling

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Video CallWell, the good news is that many new devices (including iPhone, Android, and Windows phones) now support Wi-Fi calling, so your users are ready.

And as for keeping everything secure, well, we can help you out with that.

Introducing

Oracle Communications Mobile Security Gateway

A new way of securely incorporating Wi-Fi into your core network to cost-effectively address indoor and other coverage issues.

With The Oracle Communications Mobile Security Gateway, untrusted Wi-Fi networks become the answer to your prayers.

They help you provide reliable in-building coverage and a simple way to start improving customer experiences and reclaiming lost mindshare.

The idea is simple.

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LTE

LTE RAN

Wi-Fi

Wi-Fi RANIPsec

ePDG

SGW PGWIMS Core

VoLTE/VoWi-Fi

MSG

So you can use them to strengthen your network and deliver richer services, while maintaining the highest levels of security and control.

The Oracle Communications Mobile Security Gateway acts as a gateway between your trusted core networks and your customers’ Wi-Fi connections and devices.

But the results are big.

It helps put more money in your pocket, because it’s a far cheaper alternative to coverage challenges than erecting more cell towers. US$150,000

It helps ensure your customers can access your services wherever and whenever they’re needed—helping you reclaim your position as their first choice for communications.

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This is awesome!

I know!

And it positions you to deliver the kinds of data-rich video and messaging services that keep them coming back for more.

A cost-effective way to solve your

coverage woes

An easy way to improve customer

experiences

A simple way to start reclaiming lost mobile mindshare

The bottom line?

Interested?Visit oracle.com/goto/ocmsg to find out more, and see how we can help you transform Wi-Fi from a daunting opponent to an invaluable ally.

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