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WHY YOU SHOULD GO INDEPENDENT Recent statistics show 2014 wirehouse broker transitions to the Independent channel were well into the hundreds, taking with them many billions in AUM. Everyone who made the move to Independence says they should have done it sooner. The time is right: 1. The stock market is still on your side. Client loyalty in an UP market is much better than any other time. You’ve been a hero, they will come with you. 2. And we know the market will NOT go UP forever, so make the move before it craters. 3. Transparency (and no hidden fees) will be a relief to both of you. 4. The RIA business was built on the fee-based model because it works. 5. Show your clients you can be a true fiduciary to them; they do come first 6. That’s only one reason clients prefer it. 7. All of the above transitions can be done within the Broker Protocol. 8. Organize your book; high to low risk. You may want to leave some behind. 9. As an Independent RIA, you can double your take-home pay; build equity in your business and sell it when you’re ready to retire. 10. You won’t look back!

WHY YOU SHOULD GO INDEPENDENT 5-4-15

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WHY YOU SHOULD GO INDEPENDENT

Recent statistics show 2014 wirehouse broker transitions to the Independent channel were well into the hundreds, taking with them many billions in AUM. Everyone who made the move to Independence says they should have done it sooner.

The time is right:

1. The stock market is still on your side. Client loyalty in an UP market is much better than any other time. You’ve been a hero, they will come with you.

2. And we know the market will NOT go UP forever, so make the move before it craters. 3. Transparency (and no hidden fees) will be a relief to both of you. 4. The RIA business was built on the fee-based model because it works.5. Show your clients you can be a true fiduciary to them; they do come first6. That’s only one reason clients prefer it. 7. All of the above transitions can be done within the Broker Protocol.8. Organize your book; high to low risk. You may want to leave some behind. 9. As an Independent RIA, you can double your take-home pay; build equity in your

business and sell it when you’re ready to retire. 10. You won’t look back!

Updated: 4 May 2015 MaryBeth Brown, Marketing Manager, Advanced Practice Advisors, Del Mar, CA.