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• Why would we want to increase female participation?
• Improve products
• Build the pipeline - innovation
• Economic Support
Why Why
3
Alphabet blocks Adeline D. T. Whitney 1882
Apgar tests, which evaluate a baby’s health upon birth Virginia Apgar 1952
Chocolate-chip cookies Ruth Wakefield 1930
Circular saw Tabitha Babbitt 1812
Dishwasher Josephine Cochran 1872
Disposable diaper Marion Donovan 1950
Electric hot water heater Ida Forbes 1917
Engine muffler El Dorado Jones 1917
Fire escape Anna Connelly 1887
Ironing board Sarah Boone 1892
Globes Ellen Fitz 1875
Life raft Maria Beaseley 1882
Liquid Paper®, a quick-drying liquid used to correct mistakes printed on paper
Bessie Nesmith 1951
Medical syringe Letitia Geer 1899
Rolling pin Catherine Deiner 1891
Scotchgard™ fabric protector Patsy O. Sherman 1956
Snugli® baby carrier Ann Moore 1965
Street-cleaning machine Florence Parpart 1900
Windshield wiper Mary Anderson 1903
Here are some of the “theories:”
• girls aren’t interested
• they can’t do math and science as well as boys
• they are opting out of careers that utilize ‘hard science’
What if I told you it’s because ….they don’t know what engineering is?
What if I told you it’s because ….they don’t know what engineering is?
Why aren’t more girls choosing engineering?Why aren’t more girls choosing engineering?
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ExamplesExamples
Engineers sit in a cubicle all day longYou have to be an excellent math and science studentIt’s predominately a male fieldNerd perception: pocket protectors, glasses with tape, antisocialEngineers like to get dirty
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TV and society portrays engineering as a male field• Dexter’s Laboratory• Bill Nye the Science Guy• Beakman’s World• Design Squad• DragonFly TV
Majority of girls assessed did not know the scope of what engineers doMany don’t choose careers in math-intensive fields because they want flexibility to raise children. (R&D Magazine (3/2009)
eWeek Careers blog (3/4/09)- Many high-tech companies seeking skill sets of women who have left high paying careers to focus on raising families. Implementation of “job-re-entry programs”
Women tend to prefer other fields of science that are less math-intensive (R&D Magazine (3/2009)
(Girls are outperforming boys in math scores- NCLB data)
Not encouraged by parents
More Gender Friendly
Nerd perception
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Is Enjoyable “How happy I will be—what’s thepoint of doing something you don’t
like?”
Provides a GoodWorking Environment “If I can’t interact with people…I will
probably quit the job.”
Will Allow Me to Make a Difference
“That I would make a difference in some way, you know, make my mark on the world.”
Earns a Good Income “As shallow as it sounds, money is the one thing I have to considerwhen I’m choosing a job. I’m notgoing to do something that I know
can’t help me pay bills.”
Has Flexible Schedules “My career can’t consume all of my time…I need free time to do a lot of other things…before I die.”
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Change the message
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To watch, click here.
Source: Engineeryourlife.org
Before After
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TRADITIONAL METHODIdentification of students
with capacity and aptitude to excel
in engineering
TRADITIONAL METHODIdentification of students
with capacity and aptitude to excel
in engineering
UPDATED METHODIntroduce Engineering to a Wider Audience
At Younger Ages
UPDATED METHODIntroduce Engineering to a Wider Audience
At Younger Ages
Key Decision Making Times
For Future Studies
From National Academy of Engineering
Elementary 7th & 8th gradersLate 11th, early 12th
Elementary 7th & 8th gradersLate 11th, early 12th
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Encouraging Girls/Women into Encouraging Girls/Women into Nontraditional Career Pathways*Nontraditional Career Pathways*
Conduct targeted recruitment activities for girls and womenInform parents at the same timeSignals that they are welcome and wanted in the programIt helps to showcase the engineering coursework
*Research supported strategy (Sheets, Lufkin, Stevens, 2003)
Welcome to the “Focus Your Welcome to the “Focus Your Future” ReceptionFuture” Reception
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Supported by the National Science Foundation “Engineering Equity Extension Service” project
Interview/visitations of schools with 30 to 50 % female enrollment
Determine ideas that could be replicated Used current research on effective
practices Built a “reception in a bag” to make it as
easy as possible for busy teachers Reception vs. open house
The reception idea…The reception idea…
16 16
Reception
Reasons for EventStudents
Supportive Faculty
School Counselor
Parent
Business Representative
Determine Agenda
Develop budget
Planning TeamPlanning Team
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Agenda CreationAgenda Creation
Time Activity6:30-7:15 Registration, Exhibit, Refreshments
7:15-7:20 Welcome & Introductions
7:20-7:35 PowerPoint Presentation
7:35-8:00 Speaker or Panel Presentation
8:00-8:15 Activity for Students & Parents
8:15-8:20 PLTW Course Registration
8:20-8:30 Questions & Answers
8:30-8:35 Evaluation Completion
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Work with partnership team or industry contacts to obtain referrals
Former or current PLTW girls Local female engineers (SWE) College faculty Know what your speakers are going to say – prepare
them on “messaging”
Tips to Secure SpeakersTips to Secure Speakers
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Engineering is fun Determine Teams for Activity Activity Goal: Brainstorming, Problem Solving ,
Teaming Wrap Up
• I learned…• My favorite part was…• My plan is to…
Activity SelectionActivity Selection
Bring a Friend!
Bring a Friend!
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Ask Adults who have influence Coaches Favorite Teachers Counselors Club/Organization Sponsors Youth Pastors
Seek out female leaders of school social groups
Art, Music, & Drama Teachers – creativity, spatial skills
Identifying Girls to Identifying Girls to Attend…Attend…
InvitationsInvitations
Templates available for invitation in packet
Size Recommended to Attend Bring a Friend RSVP
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Design Sports Equipment
Design Musical Instruments
Imagine New Products
Design Theme Parks and Rides
Save Lives
Enter Medical School Become Lawyers Become Presidents Become CEO’s Make a Difference Change the World
24
Judy Lee
To watch, click here.
Source: Engineeryourlife.org
How to Solve problems
How to Listen to others
How to work in Teams
How to conduct Research
How to Analyze information
How to Speak in front of a group
Write Technical information
Cope with failures and try again
Improve previous work
Manage Time to meet deadlines
Have Fun!!!
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Go to CBS News 6 video.
1. Click on the link above.2. Login as a Guest.3. Scroll down to Diversity Initiatives.4. Select Recruiting.5. Choose News Channel 6 PLTW report 2.
Go to CBS News 6 video.
1. Click on the link above.2. Login as a Guest.3. Scroll down to Diversity Initiatives.4. Select Recruiting.5. Choose News Channel 6 PLTW report 2.
28
Can you think of a college major or a career where
these attributes would NOT be valuable?
PLTW classes can benefit almost every student!
Show EYL video clips on school wide video and news channelStudents present at feeder school faculty meetingSet up display in cafeteria Provide opportunities for HS students to go to Middle School and Elementary grades to promote STEM education with demonstrations and activitiesHave students present at a PTA meeting
Show EYL video clips on school wide video and news channelStudents present at feeder school faculty meetingSet up display in cafeteria Provide opportunities for HS students to go to Middle School and Elementary grades to promote STEM education with demonstrations and activitiesHave students present at a PTA meeting
Other Recruitment IdeasOther Recruitment IdeasOther Recruitment IdeasOther Recruitment Ideas
For Questions & Comments
Project Lead the Way (www.pltw.org)•Carolyn Helm ([email protected])•Diana Jensen-Dooling ([email protected])
To download FYF packet go to the PLTW Virtual Academy Sign on as a guestScroll down to “Diversity Initiatives”Select “Recruiting”