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What is the point of a Google Places Listing?

Why use Google Places

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Page 1: Why use Google Places

What is the point of a Google Places Listing?

Page 2: Why use Google Places

To Get more Customers !

Page 3: Why use Google Places

Have more clicks to your site

 

Page 4: Why use Google Places

NOT ONLY TO BE THE HIGHEST RANKED

Page 5: Why use Google Places

It's no good to be outside the top 6 

Top 'Search term' your are targeting 

eg - "Tennis Club Brighton"

Needs to be 'E' or higher

Page 6: Why use Google Places

BUT

Think What makes people Click?

Page 7: Why use Google Places

After 18 months research

Here is the answer1 - Quality 2 - Authenticity

3 - Original - Stands Out4 - Position

Page 8: Why use Google Places

Quality / Authenticity / Originality

NEED REVIEWS

Page 9: Why use Google Places
Page 10: Why use Google Places

It's hard to get reviews

WHY ?

Because you need to register with Google and 95% of people with a Gmail account don't bother. It's a bit of a hassle.

Page 11: Why use Google Places

Not like Facebook 'Likes'

No registration step to take with 'Likes' and you  don't have to write anything

Page 12: Why use Google Places

Too Few ReviewersWorse - the reviewers are low

quality

 

Page 13: Why use Google Places

Some are better

Page 14: Why use Google Places

You need Quality Reviews

Page 15: Why use Google Places

"Improve Google Places" Will find the Quality Reviewers

for you

You have already seen the quality reviews we have sourced for you 

You now need x7 more