Why Use Blackberry For Business?

Jonathan Beckett,

Business Sales Manager

Agenda

•O2 BlackBerry® Portfolio

•Network

•Customer Service &Technical Support

•Professional Services

•BlackBerry Trials

New BlackBerry® Pearl™

• First BlackBerry® device with the full form factor of a mobile

• Ultra-slim design with all the BlackBerry® benefits and ease of use

• Excellent battery life – 3.5 hours talktime

• Fastest processor (Intel PXA901@312Mhz )

• Bluetooth® enabled – works with inbuilt wireless car kits and headset

• 1.3 mega-pixel camera, media player, micro SD memory, speaker phone and Bluetooth®

BlackBerry® 8707g

• It’s the only RIM BlackBerry® device from O2 that supports

roaming in Japan

• 64 MB Flash RAM & 16 MB SDRAM – more memory, so

more space for data and applications

• Bluetooth® enabled – car kit profile as well as hands-free

and headset.

BlackBerry® 8800

• QWERTY keyboard for fast data entry

• BlackBerry handheld with expansion memory support (Micro-SD)

• Inbuilt GPS and BlackBerry mapping gives you an international route planning service, whether planning how to get somewhere by car or on foot. Use the GPS to find your current location and then get a route plan to any address Easy to navigate with Thumbwheel and Esc key.

• Available to BlackBerry® Enterprise and BlackBerry® Internet customers

BlackBerry® Connect

BlackBerry® Connect™ provides a wider choice of devices on which to benefit from.

• With your preferred BlackBerry® Connect device you can make and receive calls and also use other non-BlackBerry® data services such as Mobile Web or WAP Internet Browsing.

BlackBerry® Internet Solution (BIS) Tariffs

BIS Pay As You Use

• £2.30/MB for email & web browsing in the UK

• No monthly subscription

• No inclusive MB

BIS Unlimited*

• Unlimited email in the UK

• Unlimited web browsing in the UK

• Unlimited Yahoo! IM

• £8.51/month

• £12.77/month for data only

*Subject to fair usage of 75 MB/month

BIS gives you access on the move to the Internet and email accounts such as Hotmail and AOL. Ideal for businesses that don’t run their own email servers.

Unlimited usageEntry level

BlackBerry® Enterprise Server Solution

BlackBerry Enterprise Server™

• Gain competitive advantage, increased productivity and differentiate your business

with improved customer service

• Be able to stay in touch and be responsive with your customers, suppliers and

employees wherever you are.

• Standard price - £2 500 with 20 Cal’s included negotiable with contract

BlackBerry Enterprise Server™ software provides secure wireless solutions designed to meet your business requirements and your budget.

The average BlackBerry® user reports increases in the efficiency of the teams that they work with by 29%. You’ll wonder how you worked with out it!

BlackBerry® Enterprise Server Express Solution

BlackBerry Enterprise Server™ Express

• All the benefits of the Full BES limited to 15 users

• Standard price - £650 Now Free of Charge

• 1 Cal free with the option to add 14 additional calls

• The opportunity in the future to purchase the upgrade which includes 5

more Cal’s and removes the 15 Cal limit

BlackBerry Enterprise Server™ Express is for the company that wants to get up and running quickly.

O2 Network

No other mobile network covers more of the UK population. With over 6,000 base stations currently installed. O2 is now the largest UK network with more customers than anyone else.

A comprehensive Network Drive Testing programme - our engineers drive more than 500,000 miles each year testing the network

Business coverage solutions – surveying customers’ office sites and implementing coverage solutions if required (e.g. O2 Network Manager)

•BlackBerry handheld with expansion memory support (Micro-SD)

O2 Customer Service & Technical Support

Customer service…second to none

We have the best 24/7 Customer Care

• Direct Dial, no voicemail with all staff being UK based

• Our dedicated BlackBerry® helpdesk is generally accepted as the best in the industry

• O2 are the only UK network that provide a “One Stop Shop” for a complete

BlackBerry® solution.

• Our dedicated Mobilisation team will take time to understand your needs, design an

outline solution and introduce 3rd Party Application Providers if necessary We will then

support any trials or business case construction which is required.

• O2 were the first to launch BlackBerry® in Europe and continue to be first to market

with new releases of server and handheld software. Our unique relationship extends

over 5 years.

O2 Professional Solutions

O2 Professional Solutions…

….is a suite of propositions unique to O2 designed to help you

manage your time and company resources more effectively.

O2 Professional Solutions include:

– Professional Consultancy (Pre-sales and in-life support and management)

– Managed Implementation (Making new and evolving solutions work)

– Health checks (Ensuring operational efficiency)

– Customer Training (Devices and applications made easy)

– Guardian (Protect and manage your mobile assets)

– Network Manager (Control Management tools)

BlackBerry® Trials

The Evaluation Programme allows potential customers to experience all the benefits of BlackBerry® prior to making an investment in the full solution - customers may trial up to 5 BlackBerry® devices free of charge for up to 30 days.

Trial BlackBerry® for FreeAvailable from todayBasic details - O2 Business Manager will contact youUp to 5 devicesFull range of devices

BlackBerry® Enterprise Service or BlackBerry® Internet Service

Thank you…

WELCOME!

Rebecca Williams

SMB Marketing Manager EMEA

BlackBerry: 07738 347407

Email: rwilliams@rim.com

RIM PROPRIETARY AND CONFIDENTIAL INFORMATION

London |

Current Mobility challenges being faced today

WHAT DID WE DO?

WE SPOKE TO YOU …

12 Groups ~ 2hours each

Bristol

Frankfurt

Lyon

10 – 99 employees

Manchester

Hamburg

Paris

100 – 249 employees

BlackBerry Users

BlackBerry Non-users

BlackBerry Users

BlackBerry Non-users

Results

The two sides of being a Small Business

• More independence to choose where and when to work

• Working from home, road, office, retreat

• More contact with clients and customers

• Know everybody

• Personal feel, less ‘corporate’

Flexibility

Informality

• Time on the road can mean work load mounts

• “Availability intensive”- having to spread yourself thin

• Strong pressure on time utilisation

• Customers take advantage

• Lack of resource

More demanding

The challenge to professionalism

Current communication devices

• Store and transfer larger amounts of information

• Email on the move, although…

• LAN access too inconsistent

• Another (heavy) device to carry

• Expense

• Security issues, particularly LAN for banks and other high security zones

• Physical barrier to customers

• Instant

• Cannot send/ receive enough information

• Email inadequate (never used)

• No receipt/ assurance info is communicated accurately

• Though seen as contacts and organiser mostly

• Lack of push email

Desire to bring it all together

Mobile Phone

PDALaptop

All in onedevice

BlackBerry can help..

1. We can provide the flexibility to have the independence and freedom you seek

2. Save you time to be more available to do all the important things

3. Increase efficiency, effectiveness and ensure you are providing a complete professional service

INTRODUCINGBLACKBERRY

WHAT IS BLACKBERRY?

WHAT IS BLACKBERRY?MARKET LEADER (DATA-CENTRIC MOBILE DEVICES)

WHAT IS BLACKBERRY?A GLOBAL PHENOMENON

WHAT DOES BLACKBERRY DO?EMAIL AND MUCH MORE

HOW MANY BLACKBERRY USERS ARE THERE?

7 MILLION PEOPLE AROUND

THE WORLD (AND GROWING FAST)

Equipped for success

Not yet

WHO USES BLACKBERRY?AMBITOUS PEOPLE WHO WANT TO GET ON

IN BUSINESS• LAW• FINANCE• PROFESSIONAL SERVICES• ENTREPRENEURS • AND MORE…

PUBLIC SECTOR• POLITICS• EMERGENCY SERVICES• MEDICINE• AND MORE…

OTHER WALKS OF LIFE• ACTORS• ROCK STARS• CELEBRITIES• MUSICIANS• AND MORE…

Case study

WHY BLACKBERRY?

Once you start using it you will love it…

– Easy to use– Flexible– Secure– Comprehensive– Fun– Stylish

– Professional image– Flexible working– Cost-effective– Time saving

Users become advocates and cant help but tell people they meet how much they love their BlackBerry.

THE BENEFITS ARE ADDICTIVE

SO

BLACKBERRY?

WHY DO OUR CUSTOMERS

LOVE

THE BEST SECURITY

RAPID RETURNON INVESTMENT

IMPROVED COMPANYWORKFLOW

SIMPLE AND ENJOYABLE TO USE

BLACKBERRY MAKES PEOPLE MORE PRODUCTIVE

INSTANT COMMUNICATION

WE’VE SEEN THAT BLACKBERRY IS A GREAT PRODUCT WITH MANY STRONG POINTS.

BUT WHAT ABOUT THE BLACKBERRY BRAND?

WE’VE SEEN THAT BLACKBERRY IS A GREAT PRODUCT WITH MANY STRONG POINTS.

GREAT PRODUCTS AND SERVICES

OUR SIMPLE IDEA

WE MAKE AMAZING TOOLS FOR SUCCESS

OUR POINT OF VIEW ON LIFE

WE HELP PEOPLE ACHIEVE MORE

OUR MANIFESTO

We are here to help people achieve more. Those that have some get up and go. Those who want to do something with their lives – whatever that may be.

It might not be easy and it can be hard work for people to achieve what they want. But we are on their side.

And, because we help people to make the most of every day, BlackBerry helps people to be the best they can be.

INTRODUCTION TO BLACKBERRY – HOW IT WORKS?

• What type of email do you have?

• Types of BlackBerry solution for your email

– BlackBerry internet service

or

– BlackBerry Enterprise solution

Thank you!

Q&A