Why The Mather Company?

Why The Mather Company?• The real estate market is changing• Gone are the days of placing a for sale sign in

the yard and waiting for it to sell• Advances with technology have paved way for

new and effective marketing techniques• We utilize both traditional and technological

techniques

Traditional Techniques• Though technology has changed the way we

market homes, we still implement traditional strategies:– For sale sign in yard– Flyers– Newspaper ads– Open houses to the public– Advertising on MLS– Informing other agents

Technological Techniques• With advances in technology, new and creative

forms of marketing are always coming up• We stay up to date with the latest advances and

find ways to incorporate them into our marketing• Several of our unique marketing ideas are:– Mather Photography– Mather Video– Mather Online– Mather Communication

Mather Photography• In 2009 the National Association of Realtors

reported that 90% of buyers begin searching for homes online

• That means most potential buyers will see a home for the first time via the pictures online

• First impressions are important to us• That’s why we have a professional

photographer to take pictures of our listings

Agent Photos vs. Professional Photos

• The following are pictures taken by a real estate agent compared to pictures taken by our professional photographer

• Which do you think are the more impressive looking pictures?

Agent Photos vs. Professional PhotosPicture taken by Real Estate Agent

Agent Photos vs. Professional PhotosPicture taken by Professional Photographer

Agent Photos vs. Professional PhotosPicture taken by Real Estate Agent

Agent Photos vs. Professional PhotosPicture taken by Professional Photographer

Agent Photos vs. Professional PhotosPicture taken by Real Estate Agent

Agent Photos vs. Professional PhotosPicture taken by Professional Photographer

Agent Photos vs. Professional PhotosPicture taken by Real Estate Agent

Agent Photos vs. Professional PhotosPicture taken by Professional Photographer

Mather Video

• Through a combination of the professional photographs, video and inspirational music, we produce a walk through video of our listings

• These videos are made available online as well as on CD which are available for buyers to pick up while previewing your home

• This allows a buyer to revisit your home multiple times, and helps your home stand out from all the other homes the buyer has seen

Mather Online• We take full advantage of the fact that most buyers

research the real estate market online• Our listings are featured on our website, but our

sellers will also find their homes advertised on hundreds of other sites, including popular ones like:Zillow, Trulia, Yahoo, AOL, Craigslist, Realtor, etc…

• Our listings are also featured on all the popular forms of social media:

and more…

Mather Communication• We know sellers do not want to be left in the dark• Mather Communication is our promise to our sellers that we will keep

them regularly updated• We can provide statistics showing how much a listing has been

viewed online or on the MLS• We will inform the seller of any inquiries we receive about the

property• We will follow up with agents after showings to get feedback from

them and their clients• We promise to let you know the good, the bad and the ugly• Communication is not just a convenience, but a crucial component in

the success of selling a listing

Why The Mather Company?• The way real estate can be marketed is constantly

changing• Though we still implement many of the traditional

strategies, we recognize that with the constant advancement of technology there are new marketing strategies that can, and should, be incorporated

• We are dedicated to keeping a pulse on these advancements and finding ways we can utilize them to sell real estate quickly and effectively