Why ?• Target:– Singles– Couples– Families– groups

• Age : From 25 to 75 years old mainly

• Fit and tend to a youngest population

Product

• Service

• Make discovering :– Activities– Local market ( foods and shops)– Accomodation

• ActiveGate as an interactive information point

Price

• Free information

• Differenciation about activities price:– Activities : £15 to £200– Local shop : £1.5 to £22– Holiday shop : £15 to £32

Place

• Internet: Google search / Instant search

• Websites: city websites, forums, traveler's blogs, local activities websites

• Partnerships with other websites

Promotion• Attract customers

– Local Promotion: - General/International Promotion: (social network , internet banners, magazines…)

– Active Gate's Newsletter – Mobile phone application– Special offers

• Loyalty actions– Direct mail & Emailing – Vouchers and offers to loyal customers

2 dinners gift

2 nights2 activities