Online PitchbookStrategic Imaging

Approximate time: 5 minutes

Jim McClatchey, General Manager Steve Schneider, Sales & Marketing

How we got here (brief version) Core beliefs

How much do you currently utilize direct mail?

What level of variable do you feel you currently use?

Introductions

Segment market based on analytics Relevancy of message to recipient Talk to individuals in bulk Better timing Flexibility and efficiency

How well do you market variable data to your clients?

Why Variable – The big picture

Why Variable – The numbersStatic Variable

Response Rate* 1-5% 6-17% Cost per piece** $0.30 $0.42Cost per lead*** $30 $7ROI $47k $258k

*United States Postal Service

**9x6 Postcard sample used with STD USPS @

***10,000 leads, $500/response, STD USPS @0.25, lowest response

More work = more money

Better results = repeat business

Better protection from competition

Why YOU

Difference in focus & methods Partnership to improve effectiveness Real-time project information

Capabilities difference Exceptional variable abilities Every-piece mail tracking Press-quality full-color envelopes Mail matching Low & hi-res variable color Post-It notes

Why Strategic Imaging

Let us help concept a new project Provide an estimate request Schedule an in-person visit Visit our production facilities Give us an order!

How do we get started

SamplesCedar Falls Utilities 9 x 6 postcard

SamplesPhantom EFX 8.5 x 11 Flyer

SamplesHEM 9x12 Full-color Envelope

SamplesIowa Laser Metal Pocket Folder Booklet

SamplesAmy Wienands Whispering Pines 9 x 6 Postcard

SamplesStarcom Wireless Exercise Sample

SamplesVGM OTS Health Systems mini-book

SamplesStrategic Imaging Open House Invitation

SamplesOPGA Point AOPA Invitation

SamplesStrategic Media Reggie Schmitt postcard

IMB with tracking