WHY SHOULD I CARE ABOUT OPTIMIZING MY BUSINESS WEBSITE?

WEBINAR / /

INTRO

AS TECHNOLOGY ADVANCES SO SHOULD YOUR WEBSITE

HERE’S WHAT YOU’LL LEARN

PART ONE PART TWO PART THREE“My clients aren’t

online, so why should I pay to redo my

business website?”

“I already have plenty of clients, why do I need to

update my website?”

“How is my website supposed to be my best salesperson,

isn’t that what I pay my sales team for?”

PART FOUR“How can I optimize my

website right now?”

PART ONE: “MY CLIENTS AREN’T ONLINE, SO WHY SHOULD I PAY TO REDO MY WEBSITE?”

● In 2016 U.S. adults spent 10 hours and 39 minutes each day consuming media (Nielson)

● 64% of online adults ages 50 to 64 use Facebook ● 56% of engineers use digital resources before contacting a vendor

PART ONE

YOUR TARGET PERSONA IS LOOKING FOR YOUR WEBSITE

YOUR POTENTIAL CONSUMERS ARE GOING ONLINE AND PERFORMING PRELIMINARY RESEARCH ON BRANDS BEFORE

ULTIMATELY CONTACTING THEM OR MAKING A BUYING DECISION -- THIS IS TRUE FOR BOTH B2C AND B2B PURCHASING.

“

PART TWO:“I ALREADY HAVE PLENTY OF CLIENTS,

WHY DO I NEED TO UPDATE MY WEBSITE?”

PART TWO

TECHNOLOGY REQUIRES ONGOING AND FREQUENT CHANGE THAT INCLUDES YOUR WEBSITE

● Hackers are always finding new ways to gain access to manufacturing websites ● A lack of security is damaging to your brand ● New content like blogs and eBooks keep your current customers interested and

helps attract new leads● Posting fresh content helps SEO

DID YOU KNOW? Search engines, like Google, use an algorithm when providing web surfers with

content related to their search terms. When your website is not updated, the algorithm assumes that your business is outdated and may not provide the same

services it did when it was last updated.

YOUR WEBSITE CAN HELP MAKE YOUR LEAD GENERATION EFFORTS MORE CONSISTENT,

AVOIDING A DRAUGHT IN YOUR SALES PIPELINE.

“

PART THREE: “HOW IS MY WEBSITE SUPPOSED TO BE

MY BEST SALESPERSON?ISN’T THAT WHAT I PAY MY

SALES TEAM FOR?”

HOW WE DO IT

THE IMPORTANCE OF YOUR REDESIGN GOES FAR BEYOND HOW IT LOOKS:

● Your website should be your best

salesperson and a lead generating machine

● Website credibility affects sales

● Usability influences sales

DID YOU KNOW?A professional website design significantly improves the appearance of

credibility and therefore increases the likelihood that users will feel comfortable buying from your site.

WEBSITE OPTIMIZATION IS A WORTHWHILE INVESTMENT THAT

WILL HAVE AN IMMEDIATE IMPACT ON YOUR BOTTOM LINE.

“

PART FOUR: “HOW CAN I OPTIMIZE MY

WEBSITE RIGHT NOW?”

PART FOUR

● Update your events page

● Share charity events

● Post company milestones

● Trend industry news

● Product launches

IDEAS FOR OPTIMIZATION:

PART FOUR

WEBSITE OPTIMIZATION CHECKLIST● Update your page text

● Create a business blog

● Optimize page load time

● SEO

● Keyword research

● Mobile Optimization

CONTACT LAUREN WANTROBA, FROM THE MANOBYTE BUSINESS DEVELOPMENT TEAM,

WHEN YOU ARE READY TO GET STARTED.

“

CONTACT US AT

www.MANOBYTE.com

INTERESTED IN WORKINGWITH US?

CONTACT US

616.228.1073

4635 44th St SESuite C150 Grand Rapids, Mi

WWW.MANOBYTE.COM

inbound@manobyte.com