The Main Reason WhySo Many PhotographersStruggle to Get Clients

Louise Beattie

Hi its Louise Beattie here and today I want to talkto you about one of the main reasons why so manyphotographers struggle to get clients. Have youever wondered why that is?

When there’s so much information and tradeavailable on how to do just that... get more clients.

Let me tell you about my client Donna and how shefelt paralyzed by all the conflicting informationthat’s available to photographers these days onhow to get more clients.That’s until we helped hergain clarity and take action.

Donna had decided a good year ago she wanted toset up her own business endorsing families andchildren’s photography. So she started reading upon what to do and how to go about it.

She read and she read and she read some more.Until it got to the point she was absolutelyoverwhelmed with all the information, she had noidea what to do with it all! She felt completelyparalyzed.

Have you ever felt like that? When you’ve got somuch information at your fingertips and you feeltotally overwhelmed and paralyzed?

Donna had stacks and stacks of information, butdidn’t have the ability to do a single thing with it.Donna said “it was like having a big box of shinyjigsaw pieces”.

She didn’t know which pieces of the puzzle weremissing or even what the completed puzzle wasmeant to look like!

She had no way of figuring out how to put all thepieces together. She didn’t have a strategy.

When she joined our businessgroup programme forphotographers, she realised shecould forget about the hurricane oftactics everyone else was tellingher she must do if she wanted tobe a successful photographer.

She set aside all that noise: theconflicting advice, the overwhelm,the confusion and followed astrategy designed for her and thetarget market that she wanted tophotograph.

It was like being given permissionto just park it all to one side andclear her mind so she could makea solid start on somethingconcrete that would work.

Donna didn’t know where to start orwhat to prioritise.

As a result, she did nothing untilone day someone added her to theProsperous Photographers Club.

It’s a group programme onFacebook where you get a greatgroup of fabulous photographerswho all help and support eachother.

She found the group helpful withloads of really useful advice. Shewas lurking in the group and stilltook no action.

Until one day she realised thattrying to do everything on her ownwithout help wasn’t going to work.Donna decided to get some help!

Once Donna identified her ideal client everythingfell into place. It wasn’t a figment of herimagination like most people’s ideal client. (whichis the way we usually talk trying to create an idealclient).

And that’s step one in the process: To trulyunderstand your market.

Donna’s ideal client was based very strongly on thethings real people were saying and doing.That’s what Donna could never figure out how todo.

But after we’d worked together on figuring outDonna’s ideal client, she told me the person shewanted to work with was now so much clearer andeasy to understand.

So now Donna has her foundations in place, she’sworking on the second phase of creating her idealphotography business and that’s attracting herreal ideal client she knows so well to her business.

So why do so many photographersstruggle to get more clients whenthere’s so much informationavailable?It’s because most people don’t seek outprofessional guidance. They don’t know where tostart and they’re too busy trying to sift their waythrough an overwhelming mass of informationthat leaves them paralyzed and unable to figureout where to start or what to prioritise.

So they’re either doing nothing or they’re trying todo it all leaving them burned out and confused.Confused as to why nothing is working eventhough they’re doing exactly what they’ve beentold to do by trainers and other photographers.

WE HELPYOU GETWHATYOU NEEDIN LIFE.

I hope you found this short read

useful. If you did, then you’re going to

love our “create an extraordinary

photography business guide”, which

you can download for free by clicking

the blue logo below..

L O U I S E B E A T T I E

You’ll know exactly where to find the

right clients and how to attract them

when you understand what they’re

saying and doing. If you do this, you

too can enjoy a full diary of

photography clients you enjoy

working with.

Don’t try and beeverything to everyone.