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Why Partner with Network for Good?
Network for Good DonateNow Customers
www.networkforgood.org/partner
Network for Good Overview
Featured Partners
Awards
501c3 public charity
Founded in 2001 by AOL, Cisco and Yahoo!
35 employees, headquartered in Bethesda, MD
$375M in donations processed for 50,000 nonprofits
Corporate partnership experience and business approach
www.networkforgood.org/partner
Nonprofit Services
Donation Processing : Online tool to help
nonprofits establish their own online
fundraising program and receive funds via
electronic transfer from Network for Good
Email Outreach : Tools to help nonprofits
email donors and receive and track donations
and export data to their own databases for
donor cultivation
Training: A comprehensive Learning Center,
e-newsletter communications, free
teleconferences presented by industry leaders
at www.fundraising123.org.
Sample DonateNow page
Sample EmailNow newsletter
www.networkforgood.org/partner
Consumer Services
Donation Processing - Web services
launched in 2007 with Causes on
Facebook and Capital One giving site and
rewards program in 2008
Fundraising Widgets - Charity badges,
web 2.0 functionality that enable individuals
to fundraise anywhere online
Good Cards - A gift card for charity –
where the recipient gets to donate to their
charity of choice
Volunteer Network - Web application that
allows volunteers to search master
database of volunteer opportunities
www.networkforgood.org/partner
What’s Special About Network For Good?
Nonprofit Credibility
Trusted and Secure Brand
The Most Giving Portal
Experience
Knowledgeable Customer
Support
Flexible, Dedicated Partner
$3.1
$17.1 $17.5 $16.4
$32.3 $35.4
$53.0
$71.0
$112.7
$0$8
$16$24$32$40$48$56$64$72$80$88$96
$104$112$120
2001 2002 2003 2004 2005 2006 2007 2008 2009
$$
Do
na
tio
ns
(in
mill
ion
s)
Total Dollars Raised
3,1297,576
8,5758,612
10,972
16,012
20,106
31,450
46,347
0
4,000
8,000
12,000
16,000
20,000
24,000
28,000
32,000
36,000
40,000
2001 2002 2003 2004 2005 2006 2007 2008 2009
NP
Os S
erv
ed
Total Charities Served
www.networkforgood.org/partner
Network for Good Brand is Trusted in Sector
Better Business Bureau (BBB) Accredited
Recognized for revolutionizing philanthropy by Computerworld, Forbes,
ePhilanthropy Foundation, Wired, Marketing Sherpa
Donation partner of choice for charity vetting organizations Guidestar and
Charity Navigator
Disaster giving partner of choice for AOL and Yahoo!
Volunteer feed provider of choice for the States of California, Illinois and
Louisiana
140,000 nonprofit representatives in our community
44,000 registrants for our nonprofit 911 teleconferences (2009)
Respected for offering free fundraising resources to nonprofits through
www.fundraising123.org
www.networkforgood.org/partner
Respected Online Giving Expertise
www.networkforgood.org/partner
Deep Nonprofit Marketing Thought Leadership
Learning Center: www.fundraising123.org eNewsletters
Webinars/Training
Articles
eBooks
Research Papers
Conference
Keynotes &
Workshops
Unique Site Visitors: ~256,000 (2009)
Nonprofit Representative Community: ~140,000
Weekly Newsletter Recipients: ~47,000
911 Call Registrants: ~44,000 (2009)
www.networkforgood.org/partner
Unique Perspective on Giving Across Channels
Employee
Site
Nonprofit
Site
Giving
Portal
Online giving to charity exists on
multiple channels
Network for Good understands how
giving dynamics shift across these
channels
Giving Portals
Social Media
Nonprofit websites
Corporate websites (employee
giving)
Mobile …coming soon!
www.networkforgood.org/partner
Knowledgeable Customer Support Staff
In-house support ensures high quality and expertise
11 in-house CSRs have a unique
combination of donor and
nonprofit expertise with 50 years
combined customer service
experience
Available via phone, email and
chat Monday through Friday from
9am - 7pm ET
Our reps consistently score a 4.5
(out of 5.0) or better on all values
from our chat survey
www.networkforgood.org/partner
Don’t Take Our Word for It….
www.networkforgood.org/partner
How We Can Help You
• Generate consumer
loyalty
• Build consumer
relationships
• Create positive, socially
responsible image
• Collect audience data
• Show responsiveness in
crisis
• Boost employee morale
• Advise on best practice
• Provide trusted online
donation solutions
• Communicate your
programs to our
audiences
• Proactively manage our
partnership
• Create co-branded
opportunities
Impact the
Bottom Line
Unlock the cause marketing power in your brand!
NFG + YOU = SUCCESS
www.networkforgood.org/partner
Embed Donations on Your Website
• Donate to over 1.2 million US nonprofits
• One-time and recurring donations
• US and international donors
• Customize the user experience
www.networkforgood.org/partner
Give The Good Card – a gift card for charity
A gift card for charity – where the recipient gets to donate to their charity of choice.
Choice in giving; not limited to a single cause
Can be branded and used as a card or electronic version
Use for sales/discount incentives, client gifts, rewards, events etc.
100% of the customer’s donation will go to charity Spend $100 or more and receive a $10 Good Card
Redeem InCircle Rewards Point for a Good Card
www.networkforgood.org/partner
Host an Online Social Good Campaign
Engage your audience around charity through social media
Spark viral fundraising movement through Charity Badges
Amplify the impact with matching grants
Cause marketing
opportunities on
our partner site with
Kevin Bacon
www.sixdegrees.org
www.networkforgood.org/partner
Promote Holiday Giving Campaigns
• Most giving occurs in December – is
your site ready to facilitate giving for
your audience?
www.networkforgood.org/partner
Enable Humanitarian Disaster Giving
• Disaster giving peaks within days of the
humanitarian event.
• Be ready: it’s important to be positioned to
activate charity on your site
www.networkforgood.org/partner
Contacts
Stacie Mann
VP of Partnerships
240.482.3205
Kate Olsen
Partner Marketing Manager
240.482.3209
www.networkforgood.org/partner