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8/19/2019 why organizations fail to change
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8 Reasons WhyOrganizations Fail
To Change James Saliba
8/19/2019 why organizations fail to change
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By far the biggest mistakepeople make when tryingto change organizations is
to plunge ahead withoutestablishing a high enoughsense of urgency in fellowmanagers and employees.
The error is fatal becausetransformations always failto achieve their objectiveswhen complacency levelsare too high.
Error #1Allowing Too
MuchComplacency
Source: eading !hange by John "otter
8/19/2019 why organizations fail to change
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#ajor change is often saidto be impossible unless thehead of the organization is
an active supporter. $nsuccessful transformations%the president% divisiongeneral manager% ordepartment head plusanother &ve% &fteen% or&fty people with acommitment to improvedperformance pull togetheras a team.
Error #Failing to Create
a !ower"ulCoalition
Source: eading !hange by John "otter
8/19/2019 why organizations fail to change
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'ision plays a key role inproducing useful changeby helping to direct%
align and inspire actions.(ithout appropriatevision% a transformatione)ort can easily dissolveinto a list of confusing%
incompatible and time*consuming projects thatgo in the wrong directionor nowhere at all.
Error #$n%erestimating
the !ower o"&ision
Source: eading !hange by John "otter
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!hange is usuallyimpossible unless mostemployees are willing to
help% often to the point ofmaking short*termsacri&ces. +eople will notmake sacri&ces% even ifthey are unhappy with thestatus ,uo% unless theythink the potential bene&tsof change are attractiveand transformation ispossible.
Error #'$n%er
Communicating the&ision
Source: eading !hange by John "otter
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-ew initiatives fail far toooften when employees%even if they embrace a
new vision% feeldisempowered by hugeobstacles in their paths.ccasionally% theroadblocks are only in
people/s minds and thechallenge is to convince
them that no e0ternalbarriers e0ist. $n othercases% the blockers arevery real.
Error #(!ermitting
O)stacles to *loc+the &ision
Source: eading !hange by John "otter
8/19/2019 why organizations fail to change
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1eal transformation takestime. !omple0 e)orts tochange strategies or
restructure businesses risklosing momentum if thereare no short*term goals tomeet and celebrate. #ostpeople won/t go on thelong march unless they seesomething compellingevidence within si0 toeighteen months that the journey is producinge0pected results.
Error #,Failing to Create
-hort.Term Wins
Source: eading !hange by John "otter
8/19/2019 why organizations fail to change
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2fter a few years of hardwork% people can be temptedto declare victory in a majorchange e)ort with the &rstmajor performanceimprovement. !elebrating awin is &ne% any suggestionthat the job is donegenerally is a terrible
mistake. 3ntil changes sinkdown deeply into the culture%which for an entire companycan take 4 to 56 years% newapproaches are fragile andsubject to regression.
Error #/0eclaring &ictory
Too -oon
Source: eading !hange by John "otter
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!hanges sticks only whenit becomes 7the way we dothings around here%8 when
it seeps into the verybloodstream of the workunit or corporate body.3ntil new behaviors arerooted in social norms andshared values% they arealways subject todegradation as soon as thepressures associated withthe change e)ort areremoved.
Error #8eglecting to
Anchor ChangesFirmly
Source: eading !hange by John "otter