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DotCom Dentist Copyright 2019 © All Rights Reserved www.DotComDentist.co
Why Most Dentist Websites Will NEVER Produce A Single New Patient … And How You Can
Prevent This From Happening To You. Recently I worked with a new Dentist client in Texas. His website hadn’t
produced a single new patient or as much as a phone call over the past year.
Almost a year-to-the-day, he had paid $3,000.00 for the website setup fee and
was paying approximately $900.00/month for “hosting.”
When I did a Google search for “Dentist” … “Cosmetic Dentist” … “General
Dentist” … “Restorative Dentist” … or “Find A Dentist Near Me” the first day I
came to his office … his website didn’t show up anywhere on pages 1-5 in the
search results. To make matters worse, he was locked in to a 3-year “non-
cancellable” contract. So, he wasted (or is going to waste by the time his
contract expires) a whopping $35,200.00 on a website that will NEVER produce
a single new patient for his practice.
Approximately 37-40% of Dentists with websites use this same company, which
might explain why so many Dentists believe that a website is nothing more than a
money-suck. A Big black hole that swallows up their hard-earned cash … giving
nothing but an empty bank balance to show for it.
But thankfully, there are a lot of Dentists who have invested in and are enjoying
the benefits from a high-converting website. A website that attracts, educates
and compels their perfect new patient prospects to call their office and schedule
an appointment.
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And these high-converting websites aren’t primarily producing the nickel and
dime insurance patients. They’re producing high-value, fee-for-service (i.e.,
“cash”) cosmetic and restorative new patients. After 14 years of research and
thousands of hours (and multiples of that in dollars) invested in dental marketing
for my clients and my own businesses … I have discovered seven (7) elements
that these high-converting website are using to consistently generate new
patients for the Dentists who own them.
In this report, I’ll cover each of the seven elements … explaining how and why
they work and why it makes sense for you to have them on your website. I want
to quickly mention that if you don’t have a high-converting website for your
practice … or if you have a lame website that doesn’t generate a lot of new
patients and a literal ton of profit for you…
You Are Losing Hundreds Of Thousands Of Dollars Each Year And You’re Running The REAL Risk of Becoming Irrelevant In Your Marketplace
Everybody knows how dramatically the internet changed everything from new
patient acquisition … to reputation management … to attracting the perfect
members to your team. Dentist websites play a crucial role in your ability to be
profitable and remain relevant. Without a high-converting website, it will soon be
difficult to attract those high-value new patients. You will be forced to live off the
nickel and dime insurance patients. But even those will eventually be difficult to
attract if you don’t have a dominant presence online.
A High-Converting Website For Your Practice Is One Of The Best Investment You Can Make In The Future Success And Profitability Of Your Practice
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So, if you’re ready … let’s dive in and take a closer look at what can make your
website a “high-converting” new patient generating machine. For starters,
prospective patients visiting your site should be able to understand what your
primary service offering is in 5-seconds or less. If it takes them longer than five
seconds to figure it out … you’re losing prospective new patients. Remember:
The Job Of A High-Converting Website Is To Consistently Produce High-Value Cosmetic and Restorative New Patients.
When prospects land on any/every page of your website … do they understand
your central message? Do you give them a compelling reason to keep reading,
or does your website look like every other Dentist’s website?
Over the last 14 years I’ve engaged, interacted with and helped with over 1,217
Dentists to help them clarify their marketing message. In the following pages
you’ll find the seven (7) most-important elements that every dentist website
should have. Undoubtedly, these seven elements have been proven critically
important to your website’s ability to attract your perfect new patient prospects
and ultimately … get them into your office with credit card in hand.
Deploy these seven elements on your website and you’ll start seeing more high-
value new patients … your production will increase … you’ll start putting more in
the bank each month and best of all … you’ll stop losing to the competition.
Sincerely,
Ken Newhouse
CEO, DotCom Dentist
https://www.dotcomdentist.co/
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Over the last 5-6 years the primary responsibility of the dentist’s website
has changed. In fact, it has changed dramatically from functioning as a
warehouse of information about your practice to becoming (today) the
cornerstone of your dental marketing strategy. This role reversal now
mandates that your website be both simple to use and packed with
compelling information.
A high-converting dentist website should complement your overall
marketing strategy and support the foundational ideas you’ve identified as
the primary marketing message of your practice.
What’s the marketing message of your practice? An ideal marketing
message is laser-focused on the service(s) you offer and what they have to
do with your perfect prospects. If you’re a high-end cosmetic dentist, you
transform lives by giving patients a more youthful, confident smile.
If you’re a restorative dentist, you give patients their life back by correcting
TMJ dysfunction (TMD) so they can live a productive, pain free life again. If
you’re a BioRejuvenation Dentist, you restore hope, confidence and a
feeling of vibrant youth that your patients have lost over the years.
AVOID THE CURSE OF KNOWLEDGE
At DotCom Dentist®, we teach our Clients and Members to avoid falling
into the trap of the curse of knowledge. The obvious fact here is that you’re
a Dentist, which means that you know virtually everything there is to know
about dentistry… and the curse of knowledge occurs when you project that
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knowledge on your perfect prospects and/or patients. Prospective patients
don’t understand dentistry and oral health like you do, which is why it’s
absolutely insane that your website uses the language that it does.
Listen, most of the people visiting your website will give you 5-7 seconds …
up to ten if you’re lucky to grab and hold their attention and interest. This
requires that your content has to be easy (for them) to understand. It has
to be compelling and irresistible to them and one of the best ways to
achieve that is by using clear language that they can relate to and
understand.
For example:
• You’ll have a beautiful, brilliantly-white Hollywood smile
• Your smile will look and feel perfect
• Eliminate TMJ pain and look 10-15 years younger
• Giving patients who will settle for nothing less than being CEO a million-
dollar smile.
• Treatments to help you keep your natural teeth looking beautiful and
healthy for a lifetime
Not long ago one of our Dentist clients was worried that his treatment
protocol (i.e., “BioRejuvenation”) was too complicated to explain in simple
terms to his patients.
His patients ranged from middle-aged divorced women to moms … to professional men and women who want to look and feel younger … to
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patients who had been suffering for years with TMJ pain, headaches, etc, etc., etc. After we reviewed his website with him, he immediately understood that he wasn’t communicating anything of value to the people (i.e., “the perfect prospects”) who landed on his site. The front page of his website talked about how long he’d been in practice, where he went to dental school, how his father had been a dentist and where his office was located. He was targeting anyone (and everyone) who was looking for a Dentist, but his problem was that he wasn’t being specific enough. Yes, he was willing to see most types of new dental patients … but what he really wanted was BioRejuvenation patients. He wanted patients who were having TMJ problems … patients that had teeth that were wearing abnormally and unevenly … patients that looked years (even decades older) than they actually were. We convinced him that if he created a well-designed, high-converting website and used the tagline “Enjoy Fast and Lasting Relief of TMJ Pain and Look Decades (Not Years) Younger Without Surgery” along with a bright, obvious “Schedule A Consultation” button, his (high-value) new patient traffic would increase … which it has, dramatically. Take action: Come up with a catchline for your practice that centers on the type of patients/treatments you want most. Be sure that it’s easy to understand. That’s the first thing you’ll need on your website.
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Recently, I needed to hire someone to help me build out the new recording
studio for the DotCom Dentist® podcast and for the DotCom Dentist®
YouTube Channel. The guy I normally use had just undergone knee
surgery and wasn’t able to help, so I hopped on Google to find someone.
Thankfully, I was able to narrow down my search to two independent
contractors.
The first guy had a really nice website and the layout was beautiful. I could
tell that he had invested a lot of money paying someone to build it for him.
He made great use of video testimonials (i.e., “social proof”) as well as an
image gallery of previous jobs he had done. I loved what I saw and read
and I wanted to hire him. There was a slight problem, however. Other than
the “contact us” link at the top of his website, he didn’t give me a clear and
easy way to set up an appointment for a bid.
I’m no different from the perfect prospects you’re targeting. Meaning, I’m
not a patient person in these instances and so I left his site to look at the
other guy’s site. Admittedly, the other guy’s site wasn’t as nicely laid out as
the first guy’s site.
The layout was “OK” … but it couldn’t hold a candle to site #1. What
instantly caught my attention on site #2, however, was that right in the
middle of the home page was a clearly written catchline — “If you want
your next remodeling project to make your clients, friends or relatives
jealous, we can help you make that happen.” Then, there was a button
right next to it that said: “Schedule a Free Consult and Bid.” I clicked the
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button and six days later they were processing my credit card for a down-
payment on the job.
What does this story have to do with your website? Everything … because
in light of all the information that’s available today, I’m continually amazed
at how many dentists have websites that never (using clear and concise
language) ask website visitors to schedule an appointment.
One of my Clients owns three dental practices that generates over 4-million
dollars annually. When we reviewed his websites, we discovered that one
of his primary profit-generators (mini implants) was inconveniently tucked
away in the back pages on each of those sites. Obviously, this was an
enormous mistake. One of my first suggestions to him was to feature mini-
implants on each site’s front page along with a “schedule now” button.
I like to say, “If you want to get down the river … let the current do most of
the work for you.” So, if your practice has a reputation for a specific
procedure … especially one that involves high-value, fee-for-service
patients … you have got to feature that prominently on your website. And
you’ve got to make it crystal clear to your prospects how they can schedule
an appointment with you. If the only call-to-action you have is on your
contact page along with your phone number … you’re missing out on a
sickening amount of new patient traffic.
LEAD WITH YOUR DOMINANT PROFIT GENERATOR
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So, what should the obvious direct call to action be on your website? It
should be a request to schedule a consultation or request more information
for the service that represents your dominant profit generator. Whatever it
is, that button should be the main focus of your website. Consider making it
a bright color or putting it in the top right of your website.
And make sure it’s on every page so visitors to your site, specifically your
perfect prospects will never have to go looking for it. You want it in clear
view so they can easily and quickly click it. You’d be amazed at how many
new patients you’re losing out on because you’re making prospects work
too hard to schedule an appointment (or get more information) on a high-
value service they’re very, very interested in.
Examples of direct calls to action:
• Call Now – (using a “click-to-call” button)
• Download Our FREE “TMJ Pain Relief Report” (so you can capture
their email address and get them into your *Sales Funnel)
• Schedule a Consultation (using a click to schedule feature)
• Get you questions answered now – (using a live chat feature)
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Most Dentists are good about including a smile gallery on their website,
which is better than having no proof-elements on your site. The problem
with only using a smile gallery is that images fail capture the full extent of
the transformation your patients have undergone.
When a prospective new patient hits your website, they’re looking for
elements that can show them what kind of results/outcomes they can
expect from being a patient of yours.
Gallery images … specifically before/after images of your patients are a
great place to start. In fact, every high-converting dentist website has
them. But these high-converting websites do more than provide
before/after images. For starters, each gallery before/after image set is
accompanied by a short (emotionally compelling) story. Why? Because
emotion is what drives choice, not logic. Using short, emotionally
compelling stories with your gallery before/after images is mandatory if you
want to realize the full benefit of using these images.
The next element that all high-converting dental websites include are
“outcome-based” video testimonials of your patients. An example of an
outcome-based testimonial would be something like;
“I had been having headaches and jaw pain for almost two years. I had
vertigo and tinnitus too. My pain got so severe that I had to quit work and
ended up spending a lot of time laying in my bed. My life was falling apart
and to make matters worse … my husband of 23 years filed for divorce and
left me for a younger woman. My jaw pain got so severe that my primary
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doctor referred me to a surgeon, who wanted to do aggressive jaw surgery
on me. He told me that after the surgery I’d have to wear metal braces for
up to two years … and after all of that … he still wouldn’t guarantee that my
headaches and jaw pain would be eliminated. I was terrified of having my
face but apart and was utterly desperate for a less-invasive solution.
That’s when a friend of my referred me to Mike Jones, DDS … a dentist in
Tulsa. I flew from Austin Texas to see him and by the end of the first visit
… he assured me that he could help get me out of pain and help me feel
normal again. Unfortunately, my insurance wasn’t going to cover a lot of
his treatments … but I made the decision to proceed with his
BioRejuvenation program. In less than 3-months I was completely pain
(and headache) free.
The jaw popping and clicking I had was also gone. I finished the program
two-months ago, and today was my last visit. Dr. Jones wanted to make
sure everything was still where it was supposed to be. I’m thrilled that my
pain is gone … but I’m even more excited about the fact that I look 15-20
years younger! You know, as a recently divorced woman … I’m 57 years
old … I had all but given up hope of finding a nice man I could date.
But now that I’ve completed the BioRejuvenation program … I’m being
approached by men who are much, much younger than I am … which is
amazing! It makes me feel really good about myself, you know? If you’re
suffering with TMJ pain … headaches… the popping, clicking and pain in
your jaw … and if the idea of a conservative, minimally-invasive treatment
can help you get out of pain (permanently) … and you can look much,
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much younger in the process … I think you should call Dr. Jones and
schedule a consultation with him. It’s the best decision I’ve ever made and
I will forever be thankful to Dr. Jones for giving me my life back.”
By the way … that’s a real patient testimonial that was transcribed from a
video one of our client’s got from his patient. There’s a process you have
to go use to get testimonials like that. For starters, you’ve got to deliver
those kind of results to your patients. Assuming you are, there’s a simple,
step-by-step framework for getting outcome-based video testimonials from
your patients. Later in this report, I’ll give you the link where you can
download a free video that walks you through the process.
The big takeaway here is that everything on your website should be
created with your perfect prospects and/or idea patients in mind. So as
much as we want to show the front of our building or pictures of ourselves
with our with our staff (or with your awards) … we should avoid the
temptation.
Instead, we should use the images on our site to tell a story of what life will
look like if prospects become patients of ours. Will they be happier? Then
show images of people happy with the outcome of your treatments.
One of the paradigm shifts we introduce our Clients and Members of
DotCom Dentist is that people become your patients in order to solve
internal, not external problems. What we mean by this is every external
problem, whether it’s stained, crooked or cracked teeth … a bite that “feels
off” … TMJ issues or jaw pain, headaches, or whatever. Each of these
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external problems manifests an internal problem — that being frustration,
confusion … or the feeling of “My smile is preventing me from feeling as
confident as I once did.”
You’ve got to have a clear understanding of what motivates prospects to
say “yes” and become a high-value, fee-for-service patient in your practice.
They’re becoming your patient and paying for these high-end (cash)
services to relieve the internal tension their dealing with.
And when you use the elements I’ve outlined for you here … elements (like
your image gallery with stories and outcome-based video testimonials) of
people who’ve had that tension relieved, your perfect prospects will be
more likely to seek your expertise.
Use these elements on your site to visually reveal what will happen if your
perfect prospects become patients in your practice.
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This probably won’t surprise you, but one of the most common questions
we hear is; “We offer about a dozen different services in our practice. So,
how do we create a clear and compelling message that incorporates all that
we do?” One of our most successful Clients is a Dentist that specializes in
BioRejuvenation Dentistry. He’s also a graduate of the Pankey Institute.
So, he’s offering BioRejuvenation, dental crowns, dental veneers, dental
implants, Invisalign, teeth whitening and more.
When I first met with the doctor and his staff, I needed to figure out what his
main source of production was. After finding out that BioRejuvenation was
responsible for approximately 41.7% of his production, I knew that we had
to feature that program on the home page of his website. In fact, we gave
his BioRejuvenation program prime billing at the top right of the page.
After making sure we protected the dominant source of production, we then
broke down each of his treatment options into one of three categories:
1. Cosmetic Dentistry
2. Restorative Dentistry
3. General Dentistry
This way, prospective patients browsing his site could easily find a category
that was right for them. In fact, some the treatments he offered were listed
in multiple categories because there was overlap.
The point of this is simple: If you list all your services on the home page of
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your website, site visitors are going to get bogged down in all that
information. Human beings don’t like having too many choices to pick from.
When presented with too many options to choose from, we shut down and
often end up not choosing anything. Robert Cialdini, PH.D, describes this
phenomenon in his book, “Influence: The Psychology of Choice.” In the
book Cialdini explains the core concept of the theory by stating that,
“Offering a lot of choices is not the best option when you want your
prospect to pick one of the things you’re offering. A variety of choices–for
example—can paralyze the user. It’s better to create a situation where you
can choose for them!”
Bottom line—offering a variety of choices … (too many choices) is not
always a good option. A way to get better results is to make a choice for
the user by giving them fewer options at each stage in the process. Giving
your prospects fewer choices (as you move them through the “decision
funnel”) allows them to really engage with the services that have been put
on display.
So, if you have a lot going on, can you categorize your services into three
or (at the most) four choices? Can you simplify what your practice offers
into your dominant streams of production? If so, you’ll be able to create a
site that doesn’t overwhelm your perfect prospects … rather you’ll create a
site that becomes irresistible and magnetic to them.
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High quality content is one of the hallmarks of a high-converting dentist
website. Content that your prospects find irresistible and magnetic will
keep them on your site longer, keep them coming back for more and will
contribute (immensely) to your site being ranked high in the search
engines. Obviously, your site’s design (as I already mentioned) is essential
in making a good first impression on your visitors. Your site must be clear
and easy to navigate but make no mistake … the content of your website is
what will keep prospects coming back and ultimately help convince them to
schedule an appointment.
Leading search engines like Google are very particular when it comes to
the content of a website. If your website does not have enough high-quality
content then it simply will not rank highly within search results. Google
doesn’t see how your website ‘looks’ to visitors, so all it cares about is
content, content, and content.
Original and Varied Content It’s important to remember that internet users need a reason to stay on
your site once they get there. Everyone has a limited amount of time to
spend on-line and you need to offer your visitors something that will tempt
them away from Facebook for 10 minutes, to see what your site has to
offer. Website pages that outline or feature:
1. Your awards, degrees and certificates
2. Where you went to Dental School
3. Associations you’re a Member of
4. The insurance companies that you’re a provider for
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5. Pictures of your office and the front of your building
Do NOT count as high-quality content. Using “stock” photos that every
other Dentist has on his/her website does not count as “high-quality”
content. It’s important therefore to have original content, but it’s also
important to vary the content regularly in order to entice interested
prospects to return to your site again and again so that eventually they will
schedule an appointment with you.
Remember: The elements of a high-converting dentist website aren’t
designed to attract nickel and dime insurance (or emergency extraction)
patients. We’re talking about attracting high-quality, fee-for-service new
patients. Patients that are going to invest a huge sum of money with you
on an elective procedure. These people are not in a rush and they invest
lots and lots of time reading and researching prior to deciding to call you.
What Content Format Works Best? Stories and case-studies are the most compelling forms of content you can
use. And as Lisa Cron states in her bestselling book, “Story Genius”:
“Humans are wired for story. We hunt for and respond to certain specific
things in every story we hear, watch, or read—and they’re the exact same
specific things, regardless of the genre. Why is this so? Because story is
the language of the brain. We think in story.
The brain evolved to use story as its go-to “decoder ring” for reality, and so
we’re really expert at probing stories for specific meaning and specific
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info—and I mean all of us, beginning at birth. Even a kindergartner
recognizes an effective story, because it’s built into the architecture of the
brain. Story is how we make sense of the world around us; it’s a system
that’s been with us since the Creation event.
Because our response to story is hardwired, it’s not something we have to
learn or even think about, which is why we are often unaware of the power
story has over us. When a story grabs you, you’re in its sway, no questions
asked.”
And, if you’re capturing video testimonials from your patients, most of your
compelling content will have been created for you. Obviously, you’ll need
your patient’s permission to use the video and their information … but when
you “frame the request correctly” …it’s a rare occurrence that a patient will
say “I’d rather not use my video or story.” In fact, the majority of the time
high-value, fee-for-service patients are thrilled to share their story.
They’re usually people of status … or people who care what others think of
them. Who wouldn’t want to have beautiful pictures of themselves on their
Dentist’s website? I can count the number of patients who have said “no”
on one hand. That includes my patients and the patients of my Clients.
So, if you want a high-converting website for your practice … a website that
is a consistent profit-generator … a website that consistently attracts your
perfect prospects and gets them into your practice … you’ve got to
incorporate high-quality content on your site and continually be adding it.
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An architect would never start building a home without plans or a blueprint.
They'd never began without a solid foundation and clear path forward. If
they did that home would never get off the ground. So why do so many
Dentists try to implement a marketing campaign without a plan, without a
sturdy foundation, without building blocks?
It's likely because they just don't know where to start. With the right
marketing plan, you can grow your practice with significantly less effort,
time, and money, but you have to learn the plan. You have to implement it
and perfect it if you really want to see success.
A sales funnel is the foundational element of the profit-generating dental
marketing plan you've been looking for. It is comprised of the building
blocks you'll need to consistently attract those high-value, fee-for-service
new patients and make your practice more profitable.
It is the roadmap or blueprint you should follow if you are trying to grow an
existing practice. Once you know how to create a sales funnel, you will
understand the plan that you can follow to create the most profitable
practice imaginable.
A sales funnel is likely the hidden element your marketing campaign has
been needing … that element you’ve been needing for your website. You
really don't have to guess about how to do marketing anymore. No more
trial and error and no more wasting money on marketing that doesn't work.
Not only this, but a sales funnel works in tandem with any advertising
efforts you are currently using. In fact, most if not all of the advertising
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dollars I spend go to support my sales funnels that then lead people to buy
my products rather than the products themselves.
The first two pieces of your sales funnel, your catchline and your website
really worked together to help your perfect prospects become curious about
you and your practice and really should be the thing that leads them to the
next phase of relationship, which is enlightenment.
In this phase of the sales funnel, you are going to start to offer them ways
to get to know you a little bit more. You're going to enlighten them on how
you can solve their problem. And the main way that we want you to start
doing this is through a lead generator … like the one you’re reading RIGHT
NOW!
A lead generator is a free or a very low-cost asset, like a PDF, a short
video or even a webinar that will show your perfect prospects what you are
capable of. And in exchange they're going to give you their email address,
which you becomes a lead and that you'll use to continue enlightening
them about your practice and service offerings through a series of emails.
Lead generators (i.e., “lead magnets”) are really the best way to invite
prospects that have visited your website into the next level of relationship
with you. So, if someone opts in for your lead generator, they are telling
you they want to hear from you.
It's like they are signing up to get information about the services you
provide… a process that’s akin to courtship. When you offer your lead
generator in exchange for an email address, you need to make sure that
that lead generator is worth something.
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And here's why, because the email address is worth about 15 to 20 bucks.
So that means someone is going to part with their email address with about
as much resistance as they would part with a $20 bill.
The value you give away in your lead generator should be worth a lot so
that people don't feel like they're getting ripped off and they give you their
email address. Now not everyone is going to give you a $20 bills and not
everybody is going to give you their email address.
However, when you ask for an email address, the people give it to you.
Those ones are going to be hot leads. They are ready to be sold to. They
are the most qualified leads you can get. So, make sure that you require an
email for the download for your lead generator. These people are very
interested in what you have to offer.
If you don't have an automated sales funnel built into your website and if
you don’t currently have a lead generator (or multiple lead generators)
working for you, you are missing out on an enormous amount of high-value
new patient traffic.
You can even have multiple lead generators running at the same time. It's
one of the fastest ways to engage your perfect prospects and make your
practice more profitable.
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The Practice Story Line™ (PSL) is a worksheet you can use to make sure
that your marketing messaging is perfectly positioned and on target. Most
Dentists have tried multiple forms of marketing and each time their results
have been average at best. As a result, their marketing messaging and
communication in their case presentations; email copy and (specifically in
this case your) website messaging and offers have become cluttered and
confusing.
The Practice Story Line™ walks you through a process so you can know
exactly who you are and how to structure your website’s messaging
perfectly. When you use the Practice Story Line™ (PSL) worksheet your
messaging and your offers will always be irresistible and magnetic to your
perfect prospects and existing patients.
The Nine (9) critical features of a Practice Story Line™ can be created by
answering these questions:
1. What is the ultimate outcome that your perfect prospect wants?
2. What is the biggest external problem they are dealing with?
3. What is the primary internal problem they’re consumed with? (i.e., “What internal
struggles are occurring as a result of the external struggles they face?” Is their
confidence damaged? Are they angry? Do they feel less secure with how they
look?... etc.)
4. What empathetic statement can your messaging make toward your perfect
prospect’s primary internal problem?
5. What makes you the most-qualified authority to solve your perfect prospect’s
problem?
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6. What is the plan and how will it solve your perfect prospect’s primary
external/internal problems? How will your plan help resolve your prospect’s fear and
confusion?
7. What is your plan’s direct call to action?
8. What does life look like for your perfect prospect if you solve their problem?
9. What does their life look like if they reject your plan? (NOTE: You must show this
scenario to them along with #8.)
The answer to these questions will provide all the material you need to create your
website, email blasts, sales presentations and even the philosophical approach to
practicing Dentistry. Based on a narrative story-based structure that has been proven to
compel a human brain, answers to these questions are exactly what your perfect
prospects are looking for. If you provide answers to these questions, your perfect
prospects will instantly recognize you can solve their problem and meet their deepest
needs.
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7 Elements Every High Converting Dentist Website Should Have_1-6Cover page - 1INTRODUCTION - pages 2-4Page 5 - Element #1 - Green page with laptop imagepages 6-8_have clear catchline for your website - element #1 copyPage 9 - Element #2 - green page with laptop and screen capturepages 10-12 - Clear call to actionpage 13 - Element #3 - results prospects can expect by being your patient - gallery and testimonialspages 14-17 - results prospects can expect as your patient - gallery and video testimonialsPage 18 - Element #4 - break down your service offerings into bit-sized chunkspages 19-20 - show your services in clear bite sized chunksPage 21 - Element #5 - provide content your prospects will find irresistible and magneticpages 22-24 - deliver high quality content your prospects will find irresistible and magneticPage 25 - Element #6 - sales funnel automation and lead generatorspages 26-28 - Sales Funnel - Automation - Lead Generators
Page 29 - Element #7Pages 29 - End - Element #7