Why Monitor Social Media

Why Monitor Social Media?

Listening to what your customers are saying and responding proactively

is the best way to grow and improve your brand.

Monitoring social media gives businesses and brands unique insights into

what consumers are saying about them and their products. Good social media

mentions are also essential advertising these days, because people pay far

more attention to those they know and trust than they do to PR or branded

advertisements.

Building brand advocates

Identifying the influential storytellers online – those early adopters that others

are listening to – can be an incredibly powerful tool. When Maybelline New

York relaunched its Hyper Sharp Liner in Hong Kong it had iSentia

Brandtology monitor 380 social media sites to find out what was being said

and by whom. A list of popular bloggers was compiled and ranked in terms of

their social KPIs, including post engagement, post views, and number of

followers. The most influential 40+ bloggers were then invited to participate in

an exclusive product launch. Afterwards, they shared their feedback on their

own blogs.

Utilising the valuable insights that resulted, Maybelline then used Facebook to

promote a ‘Liner Art Show’ featuring 15 different looks ranging from easy to

sophisticated. The campaign was a huge success, demonstrating the power

of listening to what people are saying online and responding by giving them

what they are asking for; in this case, more information and tutorials about

how to create specific eyeliner looks.

Social Media in Southeast Asia

Social media has had enormous uptake across the region. It captures the

largest percentage of consumers’ screen time across all countries, with

percentages of Internet users who regularly visit social media sites ranging

from 85.4% in Singapore to 96.1% in the Philippines.

Facebook continues to be the no. 1 social network, with 3 of its biggest

markets by reach located in the region: Thailand, Malaysia and the

Philippines.

The online video market in Southeast Asia grew 8% in 2013.

Vietnam is the largest audience in the region, adding 2 million Internet

users in 2013, thereby growing by 14%.

42 million Southeast Asians watch videos online.

All SEA countries index higher than worldwide averages of social

media reach*.

*SOURCE: comScore: Southeast Asia Digital Future in Focus 2013.

To learn more about how to get the best social media insights download the

complete case study.