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KeyNote Joep Arts @ Istrategy 2013 The Hague
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• HUGE OXYME
THE POTENTIAL OF DIGITAL DATA
WHY EVERYONE IN MARKETINGSHOULD BEHAVE LIKE KEPLER
BY JOEP ARTS
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The WEB is like the Universe
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Tycho Brahe Johannes Kepler
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Sloan Digital Sky Survey
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THE ORIGIN OF DEMAND
INSIGHTSIS WHAT DRIVES THE CREATION OF DEMAND.
IT MAKES MARKETING SUCCESSFULL.
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HOW TO BEHAVE AS KEPLER
TA K E T I M E T O T H I N K
A S K T H E R I G H T Q U E S T I O N S
G E T Q U A L I T Y
DATA
B E BO L D
T O AC T
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ASK THE RIGHT QUESTIONS
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ASK THE RIGHT QUESTIONS
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QUALITY DATA
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QUALITY DATA
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TIME TO THINK
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<20
TIME TO THINK
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BE BOLD
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BE BOLD
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BE BOLD
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PEBBLE NIKE
JAWBONEFITBIT
APPLE?? TOMTOM
SONY
GOOGLE (MOTOROLA)
BE BOLD
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Kinder garden
Science
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General knowledge about your market
What makes you unique
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REVELATION
ABOUT OXYMEWHO WE SERVE
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BUT IT IS THE DIFFERENCE BETWEEN WINNING AND LOSING
Michael PhelpsMilorad Čavić
HOW KEPLERISTIC ARE YOU?
TA K E T I M E T O T H I N K
A S K T H E R I G H T Q U E S T I O N S
G E T Q U A L I T Y
DATA
B E BO L D
T O AC T
• HUGE OXYME
ABOUT OXYMEWHO WE ARE
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Oxyme is a marketing analytics company that enables its clients to take
better marketing decisions by revealing what consumers really think based
on analytics of real online conversations.
WE ARE NOT A CREATIVE, PR, OR SOFTWARE COMPANY.
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