WHY IS WEB ANALYTICS IMPORTANT FOR

MARKETING?

One of the most important elements of online marketing is to immediately track its capability. Marketing without analyzing the results is like shooting an arrow in the dark. You will never know if you’re hitting the right target. Web analytics offer insightful information about the performance of your marketing initiatives and whether it is yielding the kind of results expected by you. Web analysis can be undertaken for your website, your marketing collaterals, landing pages, social media as well as your email campaigns.

Things to remember as you begin analyzing your web

• Identify what questions you want answered when reviewing your web analytics

• Look at the metrics that matters for the growth of your business – unique visitors or traffic sources or conversions and so on

• Review and analyze on an on-going basis. Compare past results with current

• Take action to optimize your marketing initiatives based on the analysis

What to look for in your web analysis

• Identify which page gets the most views

• Identify which landing pages work the best

• Identify the traffic sources that drive traffic to your website

• Measure your conversion goals

Use the information you get from your web analytics to guide your online business decisions and to improve your websites visibility.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-

mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is

automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.