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WHY INVEST IN SWISSÔTEL
LIFE IS A JOURNEY. LIVE IT WELL.
ACCORHOTELS GLOBAL DEVELOPMENTFEBRUARY 2018
Our Swiss hospitality allows you to spend quality time exploring the world and live life well.
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WHY INVEST IN SWISSÔTELPOSITIONING2
We are Swissôtel Hotels & Resorts. We are Swiss at heart and global by nature. Through quality, efficiency and care, our Swiss hospitality gives guests the peace of mind they need to explore the world and discover life’s true rewards.
LIFE IS A JOURNEY.LIVE IT WELL.
SWISS HOSPITALITYSENSE OF PLACEVITALITY SPIRIT
WHY INVEST IN SWISSÔTELPOSITIONING
SWISSÔTEL =
SWISS & HOTEL
IT’S ALL IN OUR NAME
OUR SWISS SIDE
•Quality in each and every detail
•Intelligent design
•Efficient and effective operations to guarantee profitability and ROI
OUR HOSPITALITY SIDE
• Our biggest asset – our dedicated and genuinely caring colleagues and partners
• Our pride in our profession
• Our aim to provide peace of mind
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WHY INVEST IN SWISSÔTELKEY FIGURES
87/100High e-reputation performance & positive guest perception
GROWTH OF A LEADING BRAND
€38Brand Average rate premium versus independent hoteliers
3 trillionVITALITY positioning in the 3 trillion dollar well being megatrend
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Swissôtel The Bosphorus, Istanbul, Turkey Figu
res
as
of e
nd 2
017
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE
Hotels including projects Hotels in operation Under development193150
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NETWORK VS PIPELINE
13,431 rooms 4,781 rooms
100%
Geographical split
AMERICAS3 hotels
1,281 roomsPipeline: +230 rooms
Swissôtel Chicago - USA
MIDDLE-EAST & AFRICA4 hotels
3,731 roomsPipeline: +1,384 rooms
Swissôtel Al Maqam- Saudi Arabia
EUROPE12 hotels
3,101 roomsPipeline +1,385 rooms
Swissôtel Berlin - Germany
ASPAC12 hotels
5,318 roomsPipeline +1,781 rooms
Swissôtel The Merchant - Singapore
23%
28%
10%
40%
GLOBAL PRESENCE
Figu
res
as o
f en
d 2
01
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WHY INVEST IN SWISSÔTELNETWORK & PIPELINE
KEY UPCOMING OPENINGS – 2018-2020
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Swissôtel Bodrum Hill, Turkey72 rooms
(2019)
Swissôtel Koza Park, Istanbul, Turkey – 160 rooms
(2019)
Swissôtel Sofia, Bulgaria304 rooms
(2019)
Swissôtel Jeddah, Saudi Arabia247 rooms
(2019)
Swissôtel Bali, Indonesia176 rooms
(2019)
Swissôtel Sarajevo City Center, Bosnia - 218 rooms
(2018)
Swissôtel Gold Coast, Australia166 rooms
(2019)
Swissôtel Resort Kotor, Montenegro - 130 rooms
(2020)
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE7
SWISSÔTEL THE BOSPHORUS ISTANBUL, TURKEY
FLAGSHIPS
566 ROOMS & SUITES63 RESIDENCES 7 LOFTS7 BARS & RESTAURANTS28 FUNCTION ROOMSPÜROVEL SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE8
SWISSÔTEL NANKAI OSAKA, JAPAN
FLAGSHIPS
546 ROOMS & SUITES8 BARS & RESTAURANTS19 FUNCTION ROOMSPÜROVEL SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE9
SWISSÔTEL KRASNYE HOLMY MOSCOW, RUSSIA
FLAGSHIPS
234 ROOMS & SUITES3 BARS & RESTAURANTS11 FUNCTION ROOMSPÜROVEL SPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE10
SWISSÔTEL THE STAMFORD, SINGAPORE
FLAGSHIPS
1261 ROOMS & SUITES15 BARS & RESTAURANTS27 FUNCTION ROOMSSPA & SPORT
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE
347 ROOMS & SUITES1 BARS & RESTAURANTS17 FUNCTION ROOMSSPA & SPORT
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SWISSÔTEL ZÜRICH, SWITZERLAND
FLAGSHIPS
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE12
SWISSÔTEL CHICAGO, USA
FLAGSHIPS
661 ROOMS & SUITES3 BARS & RESTAURANTS7 FUNCTION ROOMSSPA & SPORT
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS13
VITALITY FOR BODY & MIND
The Vitality programme reflects Swissôtel’s mind-set: open, happy, energetic and passionate.
Vitality is also Swissôtel’s initiative to help guests maintain their mental and physical fitness while on the road.
Key products and services include:
- Vitality Coffee Breaks- Vitality Menus - catering to diets
and allergies - Vitality Drinks Menu- Vitality Activities - Jogging maps,
Destination walks, In-room fitness equipment, mindfulness activities
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS14
PÜROVELThe Pürovel philosophy is derived from the origin of wellbeing and use of nature’s resources.
The Pürovel essence is transfused in Pürovel Spa & Sport facilities, Pürovel bathroom amenities & Pürovel signature treatments.
PROVIDING ALPINE INSPIRED WELL-BEING
Swissôtel Le Concorde, Bangkok
Swissôtel Resort, Bodrum Beach Swissôtel Bremen
Swissôtel Kunshan
Swissôtel Resort, Bodrum Beach
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS15
SUSTAINABLE EXCELLENCEReliable. Sincere. Visionary. Commited
Quality Management (ISO 9001)Environmental Management (ISO 14001)Health & Safety Management (OHSAS 18001)
Swissôtel is certified on international sustainability standards
With the Sustainability Report 2018, we will have 9 years of solid data
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS16
SWISSÔTEL DESIGNFunctional Design
Using genuine materials, intelligent innovation and high quality craftsmanship –we appeal to all five senses.We combine Swissness with the local story.
Swissôtel The Stamford, Singapore Swissôtel Zurich
Swissôtel The Bosphorus, IstanbulSwissôtel The Bosphorus, Istanbul
Circadian lighting panel used in our Vitality Room, Zurich
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS17
THE QUARTER
SIGNATURE RESTAURANT CONCEPT
Totally Swiss, Definitely local
Swissôtel Resort, Bodrum Beach
WHY INVEST IN SWISSÔTELCOMMUNICATION18
SWISSÔTEL COMMUNICATION
AWARDS & ACCOLADESSwissôtel properties won more than 65 sought after hospitality awards
BRAND CAMPAIGN 2018 Focus: ASPAC, Business segment & Families
As of end 2017
• Swissôtel Krasnye Holmy, Moscow earned two World Luxury Hotel Awards
• Swissôtel Grand, Shanghai, Swissôtel Kunshan and Swissôtel Kolkata all received TripAdvisor’s Certificate of Excellence
• Swissôtel The Stamford, Singapore named the Best 5* Business Hotel in Singapore by Travel & Tour Awards
WHY INVEST IN SWISSÔTELCOMMUNICATION
Swissôtel outperforms its footprint in awareness, with a perception of high-quality, and a positive “well-being” positioning.
• Swissôtel records a low but respectable level of awareness despite its limited network.
• Compared to much bigger legacy giants, Swissôtel is struggling to emerge as a strongly loved brand worldwide. But in 2 countries, China & USA the image is positive and valued: more contemporary, more leisure, more intimate, with a high status level. This allows the brand to achieve a higher perceived price premium in these 2 countries.
• Swissôtel must reinforce its only real emotional hook – F&B –and ensure each hotel makes it a talking point.
• Overall, the Swiss origin, bringing quality and efficiency, and genuinely caring for guests, is clearly perceived by the brand’s frequent guests.
Source: 2017 BEAM Study
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WHY INVEST IN SWISSÔTELPERFORMANCE
Base: people having stayed in paid-for
accommodation in the last 12 months
Within the all travellers sample, Swissôtel obtains excellent awareness scores in Switzerland but also Turkey or Thailand
Research conducted by BDRC Continental. Figures as of end 2017
SWISSÔTEL TOTAL AWARENESS
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WHY INVEST IN SWISSÔTELPERFORMANCE
Source: TrustYou. Figures as of end 2017
REPUTATION PERFORMANCE SCORE 2017
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WHY INVEST IN SWISSÔTELPERFORMANCE
Research conducted by BDRC Continental. Figures as of end 2017
ACCORHOTELS DISTRIBUTION SOLUTION
WEB PARTNERS
CALL CENTERS
INTRAHOTEL
& CLUSTER
RESERVATIONSERVICE
GDS/IDS
France
Wroclaw – Poland
Rabat – Morocco
Sao Paulo – Brazil
Bangalore – India
Dalian – China
Sydney – Australia
Moncton – USA
Bangkok – Thaland
Indonesia - Jakarta
10 callcenters in 18languages
CRS2%
16%
16%
25%
HOTEL PMS
7%34%
66%
WEB ACCORHOTELS, WEBSITES, MOBILE & APP
Search
ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
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WHY INVEST IN SWISSÔTELPERFORMANCE
Figures as of end 2017, for LUXE brands
SWISSÔTEL DISTRIBUTION PERFORMANCEPOWERED BY ACCORHOTELS
42%HOTELPMS
58%ACCORHOTELS
CENTRAL RESERVATION
SYSTEM
CALLS CENTRES, INTRA HOTEL & CLUSTER SERVICES
ACCORHOTELS WEBWEBSITES, MOBILE SITES & APP
WEB PARTNERS (OTAS)
GDS/IDS
32% DIRECT SALES
36% INDIRECT SALES
16%
16%
19%
7%
FOCUS ON WEB DIRECT
Mobile reservations in Web reservations
21.2%
GLOBAL AVERAGE LENGTH OF STAY
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WHY INVEST IN SWISSÔTELPERFORMANCE
Figures as of end 2017. Swissôtel will join Le Club AccorHotels on July, 2nd 2018
LE CLUB ACCORHOTELSACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM
Loyalty members - Worldwide
Le Club AccorHotels FRS loyalty program Huazhu loyalty program
A Worldwide program:
14 brands
3,400 hotels in 93 countries
Free enrollment
100% Web based program
More than 23,000 new members every day
Le Club AccorHotels represents 30.6% of
AccorHotels revenue
Partnerships with large Airlines loyalty program:
Skyteam, One World, Star Alliance…
Guests’ origin - Worldwide
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40MMembers worldwide
30,6%Global average
contribution to hotel’srevenue
+23,000new members every
day
WHY INVEST IN SWISSÔTELPERFORMANCE25
SYDNEY1 Swissôtel hotel
with revPAR index = 113
SHANGHAI & BEIJING2 Swissôtel hotels
with revPAR index = 108 to 112
OSAKA1 Swissôtel hotel
with revPAR index = 127
AMSTERDAM1 Swissôtel hotel
with revPAR index = 138
BASEL & ZURICH2 Swissôtel hotels
with revPAR index = 114 to 116
ANKARA & ISTANBUL2 Swissôtel hotels
with revPAR index = 145 to 149
As of end 2017 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set
RUSSIA1 Swissôtel hotel
with revPAR index = 142
SINGAPORE1 Swissôtel hotel
with revPAR index = 111
SWISSÔTEL PERFORMANCEREVPAR INDEX AS OF END 2017
WHY INVEST IN SWISSÔTELPERFORMANCE
DEVELOPMENT CRITERIAPROGRAMMING AND DEVELOPMENT RECOMMENDATION
AAA ultra city center location, historic conversion
WORLDWIDE
RECOMMENDEDNUMBER OF ROOMS
200 keys and more 200 - 450 keys
ROOM AVERAGE SIZE -15%/-20% of worldwide 30 – 36 sqm
TGFA / ROOM -15%/-20% of worldwide 75 – 110 sqm
RECOMMENDEDNUMBER OF ROOMS
150 – 400 keys 200 – 450 keys
ROOM AVERAGE SIZE32 -38 sqm+ balcony
36 - 42 sqm + balcony
TGFA / ROOM 90 – 118 sqm 100 -130 sqm
FOOD & BEVERAGE
1 restaurantSpeciality restaurant(1)
1 bar
WELL-BEING
Pürovel Spa(1)
Pürovel sport(1)
Swimming pool (nice to have)
MEETINGS
Meeting roomsBallroom(1)
Library foyerBusiness Centre
(1) Based on market demand
HO
TEL
RES
OR
T
PRIME LOCATIONS
SECONDARYLOCATIONS
AIRPORTSSUBURBS
INTERNATIONAL CAPITALS KEY CITIES & RESORTS
MAJOR DOMESTIC DESTINATIONS
OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
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