Why Does Your Website Need Video?

By having a very compelling

video, front and center on your

Home page, you will be taking

advantage of these statistics:

Videos on home pages

increase conversions by 86%. — nonprofit hub

• Customer testimonials have the highest effectiveness rating at 89%. — nonprofit hub

• Visual data is processed

60,000 times faster than text. 

— nonprofit hub

• Cisco predicts that by 2017 69% of all web traffic will be generated by video.

• The average internet user spends 88% more time on a website with video.

– Mist Media

• 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs

• 64% of consumers are more likely to buy a product after watching a video about it.

– comScore

Nationally 72% of patients want a dentist who is friendly, caring and personable. So your video will highlight these qualities in the doctor and the team. This will be also augmented by interviewing patients.

What are They Looking for?

• Experienced, • Competent, • Gentle, • High-tech, These should also be punched up in the video.  

They also Want a Dentist Who is…

Your Video

Our objective is to produce a short video (about 2 minutes) that showcases these qualities in the doctor and the practice. We will tell this story so patients can understand the benefits for them.

Why Interviews Work

• Not scripted and thus natural• Interviewer can guide

storytelling• Viewers can make a strong

connection to testimonials • Easiest for non professionals

We Add Sparkle to Your Video

We add “b-roll” (footage of the office, people and surrounding area) to edit in to the interviews to give it more dimension and visual texture.

Getting Your Video Seen

• YouTube

(Add the power of Google search)

• Your site• Social media channels• Other outbound marketing

What’s Next?

Let’s Talk