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2. commit to learning more about selling, so you will have conditioned to think sales training and coaching are somegood, current and practical information to share with your form of punishment or they feel they have nothing more tosalespeople. learn.If you dont feel comfortable training or coaching, because You can change that. You are the model. As a sales manager,you dont think you are a dynamic person, remember that your own attitude about training and coaching will bemanagers who regularly train and coach their people sell reflected in your teams willingness to take learning andmore products, make more money and are moresuccessful than managers who do nothing at all. So, get improvement seriously. You make all the difference in your sales teams attitude.started! A year from now, youll be glad you did. Your enthusiasm and encouragement during training orIs it necessary to train and coach all the coaching sessions will translate into dollars perhaps soonertime?than you expect. And as you unlock the skills and gifts in eachAbsolutely! Most salespeople learn all they can the firstone of your people, and inspire them to excel, you will see theyear on the job and then stop. Ten years later, they havedaily results in new sales. Apathy or staying in your comfortone years experience 10 times and they arent any betterzone creates a lousy alternative: lost opportunity and lostand arent making much more money. Truth be told, they sales. So, stretch yourself!have forgotten most of what they have learned over theyears. Thats the reality of how we store information. MostAre you willing to invest the time to train andof what we have learned is buried in our subconscious andcoach your people regularly to guaranteeonly consistent training and coaching keep it in ourconscious mind where we can use it. success? Now thats the real question! Why not do it today?Repetition. Repetition. Repetition. This is theright approach!Plato defined the job of training and coaching. He said thatto be a successful manager, trainer or coach, your primary Senior Partners Rick Conlow and Doug Watsabaughresponsibility is to talk people into using what they alreadyhave helped companies, governmental agencies andknow and to be open-minded about learning what theynonprofit organizations achieve record-breaking results for more than 20 years as performancedont. improvement experts. Their clients achievements include double digit improvement in repeat andSo many people have approached us after a trainingRick referral business, triple digit increases in sales,session and said, I sure learned a lot, or You remindedConlow # more than 50% reduction in customer complaints, 34 quality and service awards, and domination inme of a lot. In fact, so many have said those things that itstheir respective markets. Rick and Doug arehard for us to believe organizations are doing enoughpopular motivators and speakers, inspiringtraining or coaching.audiences with their engaging down-to-earth but down-to-business approach. They have authored more than a dozen books. Six new titles, includingRight now during this economic downturn is a great time Doug SuperSTAR Customer Service, were published into increase your efforts and resolve. One of our customersWatsabaugh # late 2009.holds at least two business-building training meetings aweek without fail and follows that with a weekly coachingsession with each representative. His sales teamWho we are#WCW Partners is a performance improvement company. Based in Minneapolis, Minnesota, weconsistently out-performs the rest. After a recent trainingwork with clients in a variety of industriessession, his four salespeople set 29 appointments in 30worldwide to help them excel in sales, service andminutes! leadership. We facilitate business growth and vitality through four practices sales and customer retention improvement, organization andAnother company we work with has improved sales 210% leadership development, innovation andin 2 ! years by becoming training and coaching zealots communications strategy. You are capable ofbeating their competition day in, day out. Training andamazing things. Let us show you. www.wcwpartners.comcoaching work! #How do I know who needs it? This one is simple. If they are in sales and they are breathing, they need it. If you have salespeople who do not!"#$%&$(& want to know more about selling, they have either been!"!#$%&()&*#+*#%#,)&-.&/%(0)#+/,&.1)/)(#0./,%(23#4%*)5#+(#6+(()%,.7+*8#6+(()*.%8#9)#9.&:#9+;#07+)(*#+(#%#1%&+)2#.-#+(50)7#+(#*%7)*8#*)&1+0)#%(5#7)%5)&*;+,3#!)#-%0+7+%)#?