Why Compromise?

• SANDESH KAUP• Senior Business Manager• India

Friday  11th April 2014  12.20pm

• SANDESH KAUP• Senior Business Manager• MILESTONE SYSTEMS

Etymology 

compromise

Originlate Middle English (denoting mutual consent to arbitration): from Old French compromis, from late Latin compromissum ‘a consent to arbitration’, neuter past participle of compromittere, from com- ‘together’ + promittere (see promise).

WhatsApp example

Facebook purchase of $19 billion consist of three parts:• $12 billion in Facebook shares, $4 billion in cash, $3 billion in RSUs for employee retention

WhatsApp Quick facts• has about 450M active users• has only 32 engineers• has about 1M new users daily• has about 99.9% uptime• 1 engineer supports 14M users!• handling about 27 BILLIONmessages daily

And what did Facebook pay for?• $35.55 per active user• $593.75M per engineer

WhatsApp in India

From Times of India:• Estimated that 55% of mobile messaging 

users in India use WhatsApp• Estimate that WhatsApp’s monthly 

active users in India is 35 million• $19bn = INR 1,200,000 crore

CAGR 37.3% @ USD 57.34B by 2020 

Source: http://www.alliedmarketresearch.com/IP-video-surveillance-VSaaS-market

Allied Market Research Q1 2014

So…Why Compromise?

Why compromise on:• Reliability• Flexibility• Ecosystem• APIs• Documented SDKs• Business values & ethics• Profitability• Your partners• The company you work for

Video as Mission Critical

• Video as mission critical = a company cannot live without it!o Adds value to bottom lineo Imperative to daily operationso Business would not function without it

• Video is becoming a utility on which a company runs their daily operations

Deeper Integrations

• The ecosystem is adding more value to end users than what one company could do alone

o Each company controls the value they bring to the market

• Deeper integrations into digital business systems:o First, it was into other security solutions, such as access control and building management o Now: healthcare, education, and government, amongst many others

• Enables the incremental appreciation of value, rather than depreciation of a proprietary system that always ends with a forklift upgrade

End users are seeing and demanding this future proofing!

Video as mission critical:Proof points

• Transportation & City Surveillance

• Critical Infrastructure (Oil & Gas, Power

Plants, Nuclear Plants)

• Healthcare

• Manufacturing

• Education

• Retail

Horizontalization is key!

“…once you buy into a proprietary arrangement, you are stuck with it. If there is a problem, you can’t just throw out one part of the vertical stack; you will have to

abandon the entire stack”- Andy Grove, Only the Paranoid Survive

VMS as Mission Critical ‐Performance

• More than surveillanceo Ever increasing integrations into business systemso Increasing value to the end user

• Adding value to the bottom lineo Efficiency gainso Daily operations becomes dependent

on video system working

Why Compromise?Chose the long term partner for sustainable, profitable growth

THANK YOU