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Why Buy Green Products. Zhankun Mai Qing Lu Zhilong Yang Qian Wang Jingtang Chen Yuanyuan Chen Yiqun Hu. Introduction. Problem Statement Concerns about environment have become significant public issue Positive change within consumers’ behavior towards environment - PowerPoint PPT Presentation
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Problem Statement Concerns about environment have become
significant public issue Positive change within consumers’ behavior towards
environment Green products become popular
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Purpose and Objective To find out the reason why consumers buy green
products Whether it helps the environment or not
Organization of the study Examples of green products The benefits of green products Drawbacks of green products
Definition : Green products are products that recycle and do not cause harm to people or the environment
Example: Cars: Green cars are energy-efficient; they
create limited air pollution and greenhouse gases
Food: Green food isn't necessarily peas and string beans, although both of these things can be green
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More popular Low environmental
impacts Lock-in & diffusion
Returns of scale Barrier for
introduction High switching cost
Policy Tax cut & subsidy
Human being’s health condition Benefits from better water bodies, air quality,
building material, animals, and plants
Sustainable environmental development
Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources.
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Green Marketing Definition: marketing products and services
based on environmental factors or awareness Example: Tata Motors Ltd. has developed their
showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers.
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More time and money consuming Example of Greenworks Cabinetry
Lack of support Example of South Florida green
development expert Exaggerations or outright lies
So-called green household cleaners are sometimes more toxic
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Using green products can help consumer with their foods, households, and outdoor environment
Buying green products becomes a trend
Government encourages companies to sell green products
Green products have drawbacks High cost
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