Why Buy Green Products. Zhankun Mai Qing Lu Zhilong Yang Qian Wang Jingtang Chen Yuanyuan Chen Yiqun Hu. Introduction. Problem Statement Concerns about environment have become significant public issue Positive change within consumers’ behavior towards environment - PowerPoint PPT Presentation
Text of Why Buy Green Products
Zhankun MaiQing LuZhilong YangQian WangJingtang ChenYuanyuan
ChenYiqun Hu
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Problem StatementConcerns about environment have become
significant public issuePositive change within consumers behavior
towards environment Green products become popular
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*Purpose and ObjectiveTo find out the reason why consumers buy
green productsWhether it helps the environment or not
Organization of the studyExamples of green productsThe benefits
of green productsDrawbacks of green products
Definition : Green products are products that recycle and do not
cause harm to people or the environment Example: Cars: Green cars
are energy-efficient; they create limited air pollution and
greenhouse gases Food: Green food isn't necessarily peas and string
beans, although both of these things can be green*
More popularLow environmental impactsLock-in &
diffusionReturns of scaleBarrier for introductionHigh switching
costPolicyTax cut & subsidy
Main trend green trendInfluence product designGreen
materialsManufactureDisposal
Human beings health conditionBenefits from better water bodies,
air quality, building material, animals, and plantsSustainable
environmental developmentGreen products bring the benefits for the
sustainable developments in the respects of balanced and equitable
economic development, high level of environmental protection, and
renewable natural resources.*
Green MarketingDefinition: marketing products and services based
on environmental factors or awarenessExample: Tata Motors Ltd. has
developed their showroom by using green items and elements in its
design. The taj chain is going to produce eco-friendly atmosphere
by using organic bed linen, energy efficient bars and napkins that
are made of waste papers. *
More time and money consumingExample of Greenworks CabinetryLack
of supportExample of South Florida green development
expertExaggerations or outright liesSo-called green household
cleaners are sometimes more toxic
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Using green products can help consumer with their foods,
households, and outdoor environment
Buying green products becomes a trend
Government encourages companies to sell green products
