Why An BBA AND MBA

8/8/2019 Why An BBA AND MBA

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Management

Management implies the qualities of leadership and capacity to motivate people to work in order to achieve clearlydefined objectives. It requires taking decisions based on numerous economic and other factors. Planning, scheduling,decision-making, controlling, etc., requires information where as evaluation of technical economic and other factors makemanagement techniques important. A manager is involved in managing workers, materials, processes and theirinteractions.

Management is an interdisciplinary science that takes concepts from all the social sciences. It uses economics to

determine costs and allocate prices, sociology to understand values and organisational behaviour of employee, statisticsand mathematics to help in predicting, forecasting and planning, logic to draw rational conclusions, law to understand therules and political theory and understand hierarchy and power.

Management has become one of the most sought after careers today. With the advent of globalisation and entry of multinationals business ethics have undergone drastic changes in our country. Gone are the days when the owner of acompany was the master and the employee a servant irrespective of the post that the later held in the company. Thebusiness community in India has today recognized the need to strengthen its operational base with systematic andefficient management practices. Companies are becoming more streamlined and professionalised, and in the process,creating a huge demand for competent personnel at all levels. The need for professional management is being felt even inthe non-commercial areas such as health, welfare and development and education. For aspirants in the employmentmarket this has opened limitless opportunity in diverse spheres with the promise of rewards in the form of goodremuneration, status, and scope for professional and personal growth.

Why An BBA AND BBA AND MBA

Nearly eighty percent of top executives polled in a recent survey said that earning a graduate degree in business isimportant for those who want to obtain top management positions in most companies. The truth is that as the worldmoves toward a more corporate and service-oriented economy, earning an BBA AND BBA AND MBA becomes an effectiveway of not only ensuring your employment, but also ensuring your success and marketability an ever evolving job market.As businesses have continued to be impressed with abilities and accomplishments of BBA AND BBA AND MBA graduates,the BBA AND BBA AND MBA degree has become much more popular. But is an BBA AND BBA AND MBA really worth theextra years of schooling that are required -- especially when you could be spending that time working? The numbersindicate that the answer is most likely yes. A recent survey of accounting/financial workers of varying skill and senioritylevels found that CFOs without a formal degree had an average salary of only $38,920, those with a Bachelors Degreeearned up to $88,836, while BBA AND BBA AND MBAs with relevant experience earned an average of $104,284. The returnon investment for an BBA AND BBA AND MBA certainly appears worthwhile.

Most BBA AND BBA AND MBA programs regardless of the major focus will provide you with training in basic businessprinciple needed by any business manager including, corporate finance, economics, strategic planning, marketing, basicaccounting, etc. However, if you know which career field you are interested in, selecting a specific BBA AND BBA AND MBAfocus will allow you to specialize and better prepare yourself for your career. This means you won't just learn the basis of corporate finance, but rather advance corporate, investment finance, financial accounting and financial markets which willmake you much more marketable as a financial analyst or banker. The flip side to earning a specialized BBA AND BBA ANDMBA is that i t make be difficult to change career fields if you change your mind down the road. The following are differenttypes of BBA AND BBA AND MBA programs.

Where you decide to pursue a general BBA AND BBA AND MBA or a specific specilization earning an BBA AND BBA ANDMBA in any field is an excellent option - especially for students hoping to land excellent jobs once they graduate. Researchindicates that individuals with an BBA AND BBA AND MBA tend to move up the promotion ladder much quicker than thosewithout the degree. Not only that, but most employees possessing an BBA AND BBA AND MBA on average earn more thantheir lesser-educated contemporaries. These statistics should come as no surprise given the fact that BBA AND BBA ANDMBA graduates are in high demand at multi-million dollar companies throughout the world.



BBA AND BBA AND MBA graduates aren't the only people who benefit from and BBA AND BBA AND MBA. Studentsearning their earning their degree can also benefit while still attending school. Due to the fact that graduates are in suchhigh demand, many companies have been known to hire students still earning their BBA AND BBA AND MBAs in order tobetter ensure future services. These students are often treated exactly like their BBA AND BBA AND MBA carryingcolleagues, and thus receive all or most of the BBA AND BBA AND MBA benefits bestowed by these companies.

Finally, earning BBA AND BBA AND MBA is an ideal networking opportunity for those interesting in obtaining a career withlarge corporations in many different industries. Most reputable BBA AND BBA AND MBA programs have relationships withlocal business, business leaders and community leaders who have connections high up. Almost as valuable as the degree

itself are the connections that are made while earning an BBA AND BBA AND MBA.

We believe earning an BBA AND BBA AND MBA is a good idea for anyone interested in a successful business career. In fact,we are loath to think of any reason not to pursue an BBA AND BBA AND MBA - the benefits are just too good to pass up. If you have any questions about BBA AND BBA AND MBA Programs, the GMAT, or how to find a good graduate school, don'thesitate to contact us.

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Finance and Accounting Careers

Accounting or financial managers are the people responsible for overseeing and maintaining the financial strategy and

history of a company. The accounting manager is focused more on financial reporting, while the financial manager isfocused on strategy and money management. Finance has been one of the more popular choices for BBA AND BBA ANDMBA focus or concentration.

A finance BBA AND BBA AND MBA can offer numerous possibilities and can be an effective tool to help with promotions inthe professions discussed below. Most prospective jobs for finance BBA AND BBA AND MBAs fall within investment banks,corporations, and securities firms. Many finance BBA AND BBA AND MBA graduates also follow careers in the consultingindustry .

Financial Managers or Financial Analysts

Financial analysts and managers use historical (accounting) data in their decision making, however the number one role of the financial manager is to oversee the production of financial analysis and reports to help the company with decisionmaking, business development, strategic planning, and alliance management. Through the use of these reports, thefinancial analyst helps to shape the company s investment and business growth. Cash management strategies developedand implemented by the financial analyst help the company to grow efficiently and allow for maximum profitability in itsinvestments.

Financial analysts and mangers play an important part in mergers and global financing and expansion. Highly specializedknowledge in these areas is an important asset to the financial manager and his or her employer to maximize potentialprofit and reduce risk. Many companies utilize globally active consulting firms exclusively for these purposes.

Accounting Managers

Accounting managers working in a corporate setting perform responsibilities relating to tax reporting and management,and creating income statements inside of controller and audit groups. This career path may bring one to the positions of corporate treasurer, corporate controller, or CFO (chief finance officer). Professional accountants working for a publicaccounting company will perform functions similar to those performed by independent audit or tax consultants. An





giving investment advice to his or her clients regarding raising capital. Most investment banks have a corporate financedivision that assists clients in structuring financial instruments such as stocks or bonds to raise capital.

Investment Banking Associates

People graduating with an BBA AND BBA AND MBA in finance often begin their career as an associate with an investmentbank firm or investment firm. This is usually at least one level above the entry-level position as an analyst typicallyobtained by persons with only an undergraduate degree. Most analysts end up pursuing an BBA AND BBA AND MBA

degree after a couple of years in the industry in order to obtain promotions. Many people in the corporate finance side of investment banking will obtain a CFA (Chartered Financial Analyst) designation as a supplement to their BBA AND BBAAND MBA. The Association for Investment Management Research (AIMR) is the governing body for the CFA exam anddesignation.

The mergers and acquisitions departments of investment banks provide consulting services to companies in the process of merging or acquiring other companies or organizations. Organizations wishing to acquire, dispose of, or invest in realestate will deal with the real estate division of an investment bank. Equities research and consulting for private clients arealso frequently chosen as career paths for BBA AND BBA AND MBAs with focus in investment banking.

Investment Sales Associates and Traders

While BBA AND BBA AND MBA skills and knowledge are not explicitly required in this field, they do come in as veryvaluable in enabling a person to understand the economic principles that drive the financial markets. Investment tradersand sales associates assist corporate or institutional investors in the purchase and sale of securities such as stocks andbonds. The sales associate makes recommendations and helps with the analysis, while the trader actually executes theorders for the client.

Credit Managers nd Specialysts

The Credit manager is in charge of managing the credit a company may issue to its clients or others. Credit managersformulate criteria for rating risk and credit, determine the maximum amount of credit to offer, and supervise past-dueaccount collections.

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BBA AND MBA Jobs

An BBA AND MBA can create all kinds of new career opportunities for you. Read about some BBA AND MBA career pathsand meet some recent BBA AND MBA grads through "Day in the Life" profiles.

y Arts/ Education/ Environment/ Government/ Public Policy/ Not-for-Profity Consultingy Entrepreneurship/Small Businessy Finance and Accountingy General Managementy Human Resources/Organization Management



y Information Systemsy Marketingy Operations Managementy Arts, Education, Government, Public Policy

and Not-for-Profit BBA AND MBA Careersy Recently, the success of BBA AND MBA holding professionals as managers in the non-business sector has resulted in

increased interest for hiring people holding BBA AND MBAs. Additionally, this demand for highly trained individuals has ledto specialized degree programs in areas like environmental management, health care administration, arts management,

educational administration, public administration/ government, and non-profit management.

Educational Management and Administration

Educational administration programs help the private and public school systems find individuals with exceptionally goodmanagement skills. These skills are especially in demand, as the schools must operate effectively on limited budgets.Persons with BBA AND MBAs who focus on education frequently obtain mid to senior positions. You will often finddepartmental staff and management with BBA AND MBAs, while faculty and college deans often have doctoral degrees inaddition to BBA AND MBAs.

Environmental Management

While environmental management is often covered in public administration/government management programs, thereare other programs that specialize in a large spectrum of environmental topics, including marketing, finance, operations,and international environmental strategy. Civil engineering, environmental engineering, and public policy experience orbackground is common among students of environmental management. Positions with environmental consulting firms aswell as large scale construction and manufacturing companies are often sought after by these students.

Not-for-Profit

Many nontraditional career paths fall within the non-profit category. Colleges often offer a non-profit educationalcurriculum that may include one or more courses in a set of areas, instead of offering each area as a specialized

curriculum. Many non-profit organizations now utilize professional management teams in the place of promotingindividuals from within the organization. It is critical for an BBA AND MBA holder who wants a career with a non-profit todemonstrate to potential employers an affinity to the non-profit s area of interest. The BBA AND MBA graduate in thenon-profit world will experience somewhat lower salaries than the typical corporate BBA AND MBA would see.

Arts Management

Arts management programs help graduates prepare for work with museums, arts councils, musical or theatricalcompanies, and media outlets. Arts managers often run the business management side of the organization so that i t canoperate efficiently, be it a non-profit or a commercial institution. BBA AND MBA students who are looking for a career inthe field of arts management must show a strong interest for the art form of the organization or field. For example, if you

are interested in obtaining a position as the manager of a museum, it may be wise to have a degree in art history, as wellas your specialized degree.

Public Policy/Government

Public administration and government management BBA AND MBA programs often contain a mix of traditional



management training and an instruction in issues related to public policy. Many students in this curriculum have priorexperience participating in government or have experience working with some sort of lobbyist organization. Economics,Public Policy, and Political Science undergraduate degrees are often held by people in this field.

y Consulting Career Opportunitiesy There are two basic types of consulting firm. The largest firms deal mostly with very large clients, such as Fortune-500

companies. They deal with issues such as profit and cost management, strategic alliance formation, emerging marketpositioning, automation, and technology utilization. There are also consulting firms that specialize in specific industries ora specific business discipline. Most corporate positions involve some sort of consulting aspect.

When hiring, consulting firms will search for prospects who have a specialization in a specific industry or business arena.Generally, five or more years of experience in the workforce before getting the BBA AND MBA is preferred. In addition,they try to find a prospect who has demonstrated a strong ability to communicate and solve problems in a logical mannerand under extreme pressure. As a result, persons holding BBA AND MBAs are often the preferred candidates. A careerwith a consulting firm typically begins at the analyst level. In order to be eligible for promotion, you must be one of thebest performing analysts in addition to obtaining an BBA AND MBA. After obtaining an BBA AND MBA, the candidate maybe eligible for advancement to associate, manager, or principal. After demonstrating his or her ability, the BBA AND MBAholder may even make it to the position of partner or vice president. Promotion is typically based on career achievementsuch as success in project management, obtaining new or add-on work for a contract, and producing a well-roundedamount of billable hours on the clients you work with.

The consulting firms, or divisions within the firm called practices, will focus on one or more particular areas:

Strategy

This practice focuses on planning, strategy and services. Typically this practice does not include project implementation.

Technology

The technology practice focuses on systems integration, information technology systems sales, and ongoing services ortechnical support. The technology practice tends to be more focused on implementation than on strategy. In addition,Technology practice projects often lead to other consulting contracts because they provide the client with technology,information, and additional resources but not the knowledge required for evolving change.

Service Line

This practice focuses on CRM (Customer Relationship Management), turnaround optimization, organizationaloptimization, and enterprise resource management and planning. The Service Line practice involves an implementationaspect as well as strategy.

Industry

This practice focuses on specific industries such as telecommunications, health care, manufacturing, chemical andpharmaceutical, energy and utilities, and so on. Industry practices generally have both strategy components andimplementation components.

y Entrepreneurship/Small Business Careersy Graduates planning to look for work in small-business will need the broadest possible curriculum or general management

BBA AND MBA program. The small-business arena requires performing many varied functions and different tasks. It is



exceptionally helpful to have a background in sales, negotiation, cash management, and/or venture capital when eBBAand MBArking on a career managing small businesses.

In addition to reporting to the board of directors and strategic direction of the company, the CEO, manager, or owner of asmall businesses such as independent franchises, new start-up companies, small scale manufacturers, and servicecompanies must also be the one responsible for day to day supervision of the company and employees, as well as newhiring, quality control, employee training, etc. The CEO must take on the responsibilities of many positions which would beheld by others in a larger company.

Persons wishing to follow a career in small business or entrepreneurship should combine management studies witheducation in another core discipline like marketing, finance, human resources, operational management, or some othercore discipline that is appropriate to the areas that interest them.

A general management BBA AND MBA program can be applied across a large number of career paths. Persons who wouldlike to work in the small business arena will find that they are required to perform a number of diverse functions andshould seek after the broadest curriculum or study program possible.

y Finance and Accounting Careersy Accounting or financial managers are the people responsible for overseeing and maintaining the financial strategy and

history of a company. The accounting manager is focused more on financial reporting, while the financial manager is

focused on strategy and money management. Finance has been one of the more popular choices for BBA AND MBA focusor concentration.

A finance BBA AND MBA can offer numerous possibilities and can be an effective tool to help with promotions in theprofessions discussed below. Most prospective jobs for finance BBA AND MBAs fall within investment banks, corporations,and securities firms. Many finance BBA AND MBA graduates also follow careers in the consulting industry .

Financial Managers or Financial Analysts

Financial analysts and managers use historical (accounting) data in their decision making, however the number one role of the financial manager is to oversee the production of financial analysis and reports to help the company with decisionmaking, business development, strategic planning, and alliance management. Through the use of these reports, thefinancial analyst helps to shape the company s investment and business growth. Cash management strategies developedand implemented by the financial analyst help the company to grow efficiently and allow for maximum profitability in itsinvestments.

Financial analysts and mangers play an important part in mergers and global financing and expansion. Highly specializedknowledge in these areas is an important asset to the financial manager and his or her employer to maximize potentialprofit and reduce risk. Many companies utilize globally active consulting firms exclusively for these purposes.

Accounting Managers

Accounting managers working in a corporate setting perform responsibilities relating to tax reporting and management,and creating income statements inside of controller and audit groups. This career path may bring one to the positions of corporate treasurer, corporate controller, or CFO (chief finance officer). Professional accountants working for a publicaccounting company will perform functions similar to those performed by independent audit or tax consultants. Aneducational history or background based in accounting, either as a Masters degree or as a finance BBA AND MBA, will giveyou some of the coursework you need to have in order to take the CPA (Certified Public Accountant) exam.



Corporate Controllers

A controller is someone who is in charge of preparing a company s financial reports to forecast and sum-up the company sfinancial situation. The statements a controller would get together consist of balance sheets, income statements, earningsanalyses, and expense analyses. Regulatory agencies may also require special reports from companies. Controllers preparethese reports. In addition, a controller will frequently be over the budget, auditing, and accounting departments of acompany.

Chief Financial Officers

The top financial executive of an organization is the CFO. The CFO supervises all accounting and financial operations, aswell as administering the company s general financial policies and strategies. While the CFO in a small company will oftenbe responsible for all of the financial management duties, a CFO in a large company may delegate some or all of theresponsibilities to other managers or vice presidents within the company.

Treasurers and Finance Officers

Finance officers other than the CFO and treasurers oversee and guide a company s financial objectives and budgets. The

financial officer may formulate and implement strategies to raise capital, oversee cash management, or manage thecompany s capital investment activity. Financial officers also play a significant role in a company s merger and/oracquisition activities. The treasurer, while he or she may share some of the financial officer s duties, will usually have somebanking experience.

Cash Managers

The Cash Manager is responsible for overseeing and controlling cash flow, both accounts receivable and accounts payable.He or she is also responsible for ensuring that the cash position of the company is sufficient to meet current andforecasted needs, or whether adjustments in investment quantity and type are necessary.Risk and Insurance Managers

Business operation and transactions involve a certain amount of risk. Risk managers and insurance managers work tominimize the amount of loss a company incurs and the amount of risk it is exposed to.

Management Consultants

Management consultants work to help companies with a wide variety of problems and issues. Everything from profitabilityimprovement to corporate restructuring to financial strategy. The BBA AND MBA going into this field should have either anexpert understanding of a wide base of knowledge, or be highly skilled in two or more sub groups. The managementconsultant will also help companies with cash management and emerging market analysis.

Investment Bankers

An investment banker will work together with corporations needing capital to grow and institutions or investors who havemoney available to invest. An BBA AND MBA is an enormous asset in this field as the investment banker will be givinginvestment advice to his or her clients regarding raising capital. Most investment banks have a corporate finance divisionthat assists clients in structuring financial instruments such as stocks or bonds to raise capital.



Investment Banking Associates

People graduating with an BBA AND MBA in finance often begin their career as an associate with an investment bank firmor investment firm. This is usually at least one level above the entry-level position as an analyst typically obtained bypersons with only an undergraduate degree. Most analysts end up pursuing an BBA AND MBA degree after a couple of years in the industry in order to obtain promotions. Many people in the corporate finance side of investment banking willobtain a CFA (Chartered Financial Analyst) designation as a supplement to their BBA AND MBA. The Association for

Investment Management Research (AIMR) is the governing body for the CFA exam and designation.

The mergers and acquisitions departments of investment banks provide consulting services to companies in the process of merging or acquiring other companies or organizations. Organizations wishing to acquire, dispose of, or invest in realestate will deal with the real estate division of an investment bank. Equities research and consulting for private clients arealso frequently chosen as career paths for BBA AND MBAs with focus in investment banking.

Investment Sales Associates and Traders

While BBA AND MBA skills and knowledge are not explicitly required in this field, they do come in as very valuable inenabling a person to understand the economic principles that drive the financial markets. Investment traders and sales

associates assist corporate or institutional investors in the purchase and sale of securities such as stocks and bonds. Thesales associate makes recommendations and helps with the analysis, while the trader actually executes the orders for theclient.

Credit Managers nd Specialysts

The Credit manager is in charge of managing the credit a company may issue to its clients or others. Credit managersformulate criteria for rating risk and credit, determine the maximum amount of credit to offer, and supervise past-dueaccount collections.

General Management Careers

All companies, non-profits, and other organizations have some form of generalmanagement at their head to direct the company s operation and make policydecisions. The CEO (chief executive officer), COO (chief operating officer),president, vice president, owner, etcetera. Most corporations have one ormore of these positions which oversee the company s goals and operations.These persons are in turn overseen by the company s board of directors.Having an BBA AND MBA is frequently a pre-requisite for a career in executiveor high-level positions.

The BBA AND MBA may be an explicit requirement for promotion.Having a highly trained management team is a great benefit when

propositioning investment groups who may demand this as proof that acompany has the proper knowledge and training to operate profitably.The knowledge gained in one s BBA AND MBA training as well as theconnections and networking made during the program can be very helpful inobtaining executive positions.

The large majority of CEOs and executives in the business world have BBA AND



MBA degrees or have surrounded themselves with advisors holding BBA ANDMBAs. There are more factors that go into obtaining a high-level position thansimply having an BBA AND MBA, but the BBA AND MBA is certainly a criticalpiece of one s toolkit in obtaining such a position.

General Management and Strategy

While most BBA AND MBA programs provide an option for emphasis inmanagement or strategy, there are few job opportunities in these positions fornew graduates. More industry experience is required. Executive BBA AND MBAprograms, on the other hand, are specifically designed for persons already inthe workforce who are nearing executive positions in their careers. Somecompanies may actually provide financial assistance or sponsorship toemployees wishing to enroll in an executive BBA AND MBA program for careeradvancement.

Those persons who plan to go for a strategic consulting career will need to takemore classes across a broader range of the core disciplines. It is important tohave as wide a knowledge bas as possible. Especially if a person has alreadyestablished a specialty before enrolling in a BBA AND MBA program.

Executive Management

A company s CEO, or chief executive officer, is generally accountable for theoverall operation of the company as well as providing the strategic insightrequired for the company to prosper. The CEO is ultimately held accountableby the board of directors for the failure or successfulness of the company. Inaddition, the CEO frequently must oversee subordinate executives in charge of managing the activities of assorted departments and implementing thecompany s policies on a day to day basis.

In many large corporations and organizations, the responsibilities and duties of top management may be highly specialized. There are often a positions whichare responsible for the performance of a particular branch or feature of thecompany alone. For example, sales, human resources, technology, finance, ordevelopment.

Health Care Management and Administration

The wide spread proliferation of HMOs (Health Maintenance Organizations),along with pressure from insurance companies, has caused the health care fieldto become more businesslike. Many schools now offer dual degree BBA AND



MBA programs that combine health care and business focuses. One suchprogram is the MHA/BBA AND MBA which combines hospital administrationwith a BBA AND MBA program. Often, the persons going into this field have ascience or pre-med background in their undergraduate education. In addition,many health care companies will send their senior health care professionals toobtain an executive BBA AND MBA in preparation for management positionswithin the organization.

Information Systems Careers

MIS/IT (management information systems and information technology) hasemerged as one of the fastest growing segments of the BBA AND MBA world.The enormous scale of the technology industry and the high concentration of computer use in every field has made MIS/IT an integral part of most everybusiness. As the focus of information technology has shifted to dataintelligence from simply data collection and mining, data and it s utilization hasbecome critical for strategic decision-making.

Most important management decisions involve some aspect of technology andautomation. Customer relations, market research, corporate finance and

profitability, operations management, outsourcing, and many other areas of executive specialization require an intimate knowledge of technology.

BBA AND MBA Concentrations

A large number of BBA AND MBA students today undertake dualconcentrations or additional elective courses in e-commerce or IT in order tosupplement their core education requirements. Persons who obtain operationsBBA AND MBAs frequently study MIS/IT to enhance their abilities in things asdiverse as manufacturing automation or strategic sourcing. Informationsystems and technology knowledge is useful for finance BBA AND MBAs inequities research or for a CFO position in a technology related company. HRBBA AND MBAs will find an MIS/IT background exceptionally helpful in utilizingHRIS (human resources information systems) and change management.Marketing BBA AND MBAs, especially, rely a large amount on technology and ITeducation for enhancing their market research, technical productmanagement, and customer retention responsibilities. As the world becomesmore and more high-tech, an MIS/IT background will become increasinglyvaluable.



Many students with an engineering or technical background are drawn to ITrelates BBA AND MBAs. The predominant career pattern in informationsystems starts with a position as a systems analyst or consultant. The next stepis that of project manager, where the individual will be responsible foreverything from implementation to system design and research. The ultimateaspiration in the IT field would then be the position of CIO or chief informationofficer of a corporation.

The career path of an BBA AND MBA in the MIS/IT industry may fall incorporations or in consulting firms. However, the greatest numbers of peoplego through a combination of the two. A strong focus in IT functionality tends tolead BBA AND MBA holders to large scale project implementation andmanagement positions that sometimes span over many years. Many IT focusedBBA AND MBAs will hop from one company to another as projects are startedand finished.

Computer/Information Systems Managers

Information systems managers are responsible for overseeing the work of computer programmers, system maintenance engineers, and systems analysts.They formulate and manage projects involving software and hardwareupgrades and installation, systems design, network programming and

development, internet/intranet implementation, and so on. The IS manageranalyses the IT requirements and needs of the company as well as theequipment and employee requirements.

Marketing Careers

There are an enormous amount of career opportunities and options for peoplemarketing BBA AND MBAs. The most common are corporate positions such asmanager, brand manager, market research analyst, and new product manager.with strong financial skills could seek a career in strategic or market related planAdditional corporate positions such as sales manager, advertising manager, PR (relations) director, and marketing communications manager are also common.

In marketing or advertising agencies, numerous opportunities exist in advertisinmarketing, and communications specialization. Consulting firms also hire markeAND MBAs as new market developers, strategists, and customer segmentationspecialists.



Product management careers as well as brand management careers typically require thata candidate have an BBA AND MBA, even at the entry level. However, some companiesthat focus intensively on sales promote these positions internally from highly successfulsales representatives.

Product and Brand Managers

The product manager is entirely responsible for the profitability and market growth of aproduct line. The product manager could be considered the CEO of a particular product.They typically coordinate and oversee a number of diverse divisions of a corporation toensure the efficient and timely flow of a product to market. While some productmanagers have international responsibilities, most product management positions focuson product and market development domestically. Product managers often will seepromotion to director or manager of a group of products or even to the position of VP of marketing.

New Product Development Specialists

Some companies have a position specifically targeted to managing new or developingproduct lines. The new product specialist is skilled at launching and marketing initialimplementations of a product or marketing plan before giving the project to a productmanager for ongoing maintenance.

Marketing Managers

The marketing manager s responsibilities are similar to those of the product manager,but are focused on servicing and managing an ongoing relationship with existingcustomers. The marketing manager utilizes skills in international marketing, customersatisfaction and retention, market strategy, and emerging technologies. This position canbe highly demanding and require intensive knowledge of market research and customermanagement.

Account Management Specialists

While it is not often required, having an BBA AND MBA can be very beneficial in obtaininga position in account management roles. The account manager is responsible for a largenumber of the functions of a product manager, but on the advertising agency side of things.

Operations Management Careers

Operations management emphasis in an BBA AND MBA program is generally divided into



service operations and manufacturing or production operations. In each instance, theBBA AND MBA student should supplement operations management curriculum withcourses in MIS/IT or information systems.

Because of well-developed problem solving skills, undergraduate degrees in engineeringor real world experience in engineering related fields are highly beneficial backgroundsfor an operations management career.

General Operations Managers

An operations manager must be in possession of a diverse skill set. The operationsmanger is responsible for creating budgets and making decisions on employee trainingand hiring, employee supervision, equipment procurement, and administrative policydevelopment. Well-developed communication skills are essential. The operationsmanager must coordinate and confer with other departments and managers within thecompany, as well as contractors and suppliers. Because of this broad range of responsibilities, the BBA AND MBA is an essential part of an operations manager straining.

Operations Management Engineers

Top management may give the operations manager broad guidelines for developing

technical and scientific goals for the company. Operations managers develop plans andgoals for such things as manufacturing process optimization, product development andre-design, intranet development, and so on.

Manufacturing Development and Operations

Other career paths for BBA AND MBAs in the manufacturing area of the corporate world,such as product development manager, production supervisor, and manufacturingdirector can be stepping stones to upper level positions like plant manager or COO (chief operating officer). Persons in these positions often carry responsibilities like productionplanning, forecasting, quality control, standardization, and process analysis.

A number of BBA AND MBAs with manufacturing emphasis enter the consulting field.Many have engineering backgrounds, making them ideal for assisting in process re-engineering, manufacturing consulting, and manufacturing optimization. In preparationfor these duties, many students take additional courses in information systems.

Service Operations

An internal consultant or quality analyst performs many of the same functions as an



operations manager, but in the service operations sector. These professionals are skilledin outsourcing, pricing optimization, customer service, and market optimization. ManyBBA AND MBA graduates in this field are also hired by consulting firms.

Human Resource and OrganizationalManagement Career Opportunities

The foundational belief in all organization management or HR (human resources) careers is that a company s employeesare the organization s most important resource. There is, however, a marked difference separating the strategic functions

of organization management and the tactical function of human resources.

Persons who obtain an BBA AND MBA with emphasis in human resources often obtain jobs in a variety of corporatepositions. The organization management emphasis, on the other hand, is often utilized by persons with prior workexperience or persons seeking a joint degree in order to obtain a entry-level position in another field. Persons who havefive or more years of some prior specialty or experience are sometimes hired by strategic consulting firms.

There are a number of areas of general specialization for BBA AND MBA students interested in human resource (HR)consulting. Persons with statistics or math backgrounds, as well as dual BBA AND MBAs in accounting find that a career asa compensation specialist may be quite suitable. Those who have more of an interest in technology, optimization, andautomation may find that change management or HRIS (human resources information systems) is a good match for them.

Other opportunities in human resources (HR) and organizational management include job analysis, employee relations,restructuring analysis, skill development, recruitment, hiring specialist, and so on.

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Why An BBA AND MBA