Embed Size (px)
Citation preview
Why Adaptive Web Design is Built for the Future of Automotive
RetailTravis Hafer
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Agenda
Your Speaker
Battles to Learn From
The Battle Today
Adaptive Web Design
Questions
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Battles to Learn From
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Battles to Learn From
Online Billboard
Battles to Learn From
Inventory
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Battles to Learn From
Search1998…It begins.
2014…Still trying to figure it out.
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Battles to Learn From
2007
In April 2007, smartphones totaled 17 million handsets.
By the end of 2014, mobile devices to surpass 7.7
billion.
2014
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
The Battle Today
What is the goal of my dealership website?
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
The Battle Today
What is the goal of my dealership website?
Buyers spend 4 months outside
choosing a dealership…
… And only go inside
one.
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Responsive vs. Adaptive
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Why AWD is Smarter
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Faster Page Loads
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Customizable and Flexible
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
Consumer Intent
Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | [email protected]
The Battle Today
Why I would choose Adaptive Web Design.
Contact Info
Full Name:
Company:
Job Title :
Email:
Travis Hafer
Naked Lime Marketing
Automotive Marketing Consultant
Share an important takeaway you received from this sessionusing hashtag #DD17 for a chance to win an iPad.
